Chapter 351 The research team visits the Haicheng specialty store



Lin Yu stayed in Guangzhou with Professor Wang's research team for a week before leaving.

Later, we went to Shenzhen, which is next door, and then we went to Haicheng.

These areas are key areas for national economic development and respond to policies the fastest.

Before much trouble had even broken out in the northern part of the city, these cities had already undergone tremendous changes.

Upon arriving in Haicheng, this feeling became even more profound.

There were many street vendors, selling food and daily necessities.

The research team was very interested in this and even interviewed several street vendors.

Lin Yu went to the Haicheng specialty store of the food factory on the way.

This time, I went with Professor Wang and his team.

When they learned that Lin Yu had previously been the factory manager of the brigade's food factory and also owned a shop in Haicheng, they were all quite surprised.

After listening to Lin Yu's explanation of the business model, Professor Wang fell into deep thought.

The current store manager is Lin Qingshui, a member of the Lin family clan. Lin Yu has to call him Seventh Brother.

Lin Yu brought the professor over, and Lin Qingshui received them very warmly.

Although Lin Yu has now stepped down, Lin Qingshui still wants to report on his work when he sees her.

Lin Yu said with a smile, "Seventh Brother, please still treat me like your little sister. I'm not the factory manager anymore."

Lin Qingshui scratched his head: "It can't be changed, but I'll try my best to change it. Would you like to hear about the situation at our Haicheng store?"

The Haicheng store was built with Lin Shan's help, and Lin Yu has an emotional attachment to it.

"Okay, then you tell me, but I won't make the decision."

Although Lin Yu is Lin Shan's sister, Lin Yu can't easily interfere with the factory manager's affairs.

Lin Qingshui indicated that he was aware of this.

Lin Yu then invited Professor Wang and the others to listen as well, hoping they might be able to offer some advice.

Professor Wang saw through the student's intention, smiled and shook his head, saying, "You're quite clever."

Lin Yu smiled obediently. This was a rare opportunity to get advice from industry experts.

Lin Qingshui did not know Professor Wang, let alone his status.

But he always respected scholars, and since Professor Wang was a university teacher, he dared not be presumptuous.

Lin Yu asked him to report on his work in front of Professor Wang, and he was a little nervous and stammered.

Professor Wang probably noticed his discomfort and joked, "Manager Lin, don't be nervous. Just pretend we're not here. It's just a casual remark."

Lin Qingshui is capable of being a store manager, which shows he has good mental fortitude.

Seeing how kind Teacher Wang was, he breathed a sigh of relief and calmed down considerably.

"Our store's sales this quarter were... The highest sales month was during the pre-Chinese New Year promotional period..."

As the brand's reputation grows, the sales revenue of the Haicheng store continues to rise.

Compared to a year ago, the store's turnover has increased by about 50%.

This is Linshan itself.

To maintain morale and ensure factory production efficiency, it is essential to ensure that the inventory of specialty stores is not affected.

We also need to continuously innovate, and the gift boxes for holidays should be designed with products based on market feedback.

Lin Shan did all these things very well.

Since Lin Qingshui took over the Haicheng store, there haven't been any major mistakes.

Lin Yu had no objections, and was simply pleased after hearing the story: "You all did a great job, keep up the good work!"

Although she is no longer the factory manager, Lin Qingshui and several employees were very happy to receive the praise.

Hu Changsheng, Li Lihua, Xiao Jin, and Xiao Yuan were the first batch of employees Lin Yu recruited, so they were very close to her.

These guys are now veteran employees, and they're the ones who mentor the new hires.

Their wages also increased by one level.

This shop is now the most popular on the whole street; in the short half hour they were talking, quite a few customers had already come in.

They didn't have time to talk to Lin Yu any longer before they got busy with their work.

Professor Wang and his group sat behind the counter with Lin Yu, observing the situation. After a while, Professor Wang asked:

"Lin Yu, your store's business model seems to be a bit different from ordinary stores."

Lin Yu didn't say it directly, but asked him, "What do you think is different?"

Professor Wang thought for a moment and said, "Compared to other stores where it's a simple buy-and-sell transaction, your store seems to focus more on service attitude."

Lin Yu smiled. As expected of a big shot, he saw the crux of the problem so quickly.

"That's right. I had observed supply and marketing cooperatives and department stores before, and the sales staff there were very indifferent. So when I opened my own store, I wanted to differentiate myself from them."

Actually, no, she knew the underlying reason for the sales clerks' work attitude was that their jobs were considered "iron rice bowls" (guaranteed job security).

Because once they start working, they are unlikely to be fired, so they don't care what customers think of them.

Besides, resources are scarce now, and it's already difficult to buy things in stores.

Customers are unlikely to offend the sales staff.

But Lin Yu's specialty store is different. Although she coordinates with the local government to hire employees, she doesn't guarantee that she won't fire them.

If the performance is not good, the store has the right to replace the person.

With this constraint in place, employees' attitudes will naturally improve.

The store sells agricultural products, which are not considered daily necessities.

The target audience is also different.

Their customers are mostly people from well-off families.

These people value the salesperson's service attitude more, making them feel respected and at home.

Only nature can retain customers.

Professor Wang was very interested in her theories: "Your model is actually more suitable for future social development."

He said, "These state-owned enterprises will inevitably be impacted by the market sooner or later. If they do not change their attitude in time, I think they will soon be submerged by the times."

One of the accounting students in the research team disagreed, saying:

"Professor Wang, I think you're wrong. Since it's a state-owned enterprise, it's naturally under state control. How could it possibly change its attitude to cater to the market?"

Lin Yu raised an eyebrow; this was probably the common thought of many people in this era.

Therefore, when state-owned enterprises are truly impacted by the trends of the times, many people will find it difficult to accept.

Professor Wang chuckled and shook his head, saying:

"I can't guarantee that what I'm saying is right, but we can wait and see. You might find that there are many things that we can only watch happen and can't change."

Lin Yu was deeply moved; Professor Wang was truly visionary.

And he truly is a good teacher. There's no need for fierce rebuttals; his approach to students is to patiently guide them, letting them see and understand for themselves.

The student nodded after listening and humbly said, "I will observe more."

Perhaps she still doesn't agree in her heart, but she will plant a seed so that she can observe and discover.

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