The secretary was shocked.

She knew that Guanghua had a deputy director besides the director, and she also knew the name, but she never expected that it would be such a young woman.

"Of course, of course." The secretary bent his waist and said, "Deputy Director Ji, please come this way."

Due to its affordable prices and excellent quality, Guanghua has occupied a very high market share in just half a year. Its dealers are all over North China and Central China, and agents in South China are also being negotiated.

Especially in the field of color TV, it is still a blue ocean, and a few scattered competitors are nothing to worry about.

But they have good aim, and others may not be willing to give up such a big piece of cake.

Recently, several small brands have emerged, and the foreign brands introduced through opening up to the outside world have had a significant impact on Guanghua's performance.

Ying Chen held a meeting today to pool resources and discuss solutions to the recent crisis.

"Director Ying, Deputy Director Ji is here." The secretary entered the conference room and whispered in Ying Chen's ear.

"Please come in!"

Even if Ji Wanqing didn't come today, he had to bring the meeting minutes.

Ying Chen stood up and introduced the key members of the factory, "This is our Guanghua's deputy director, Ji Wanqing."

Ji Wanqing spoke appropriately, "Hello everyone, I came to the factory for comparison. Please take care of me as this is our first meeting."

Someone nearby greeted him tactfully, "Xiao Chen, move a chair over for Deputy Director Ji."

Ji Wanqing was seated next to Ying Chen and simply listened to him talk about the crisis in the factory.

"It's really tough."

The main reason is that Guanghua is already opening the third production line, and Ji Wanqing and Ying Chen have already invested money in it. If sales drop, won’t the money be wasted?

Colleagues have come up with many solutions.

Some are engaging in price wars, while others are launching new brands to seize the market.

But thinking about the various marketing wars in later generations, Ji Wanqing felt that they could also take this path now.

"Looking for an endorsement?" Ying Chen was confused. "What does that mean?"

Ji Wanqing explained, "For example, if you want to buy something and there are recommendations from familiar people in the same price range, will you choose the recommended model?"

This is the truth, but how to do it specifically...

"Have you watched the popular TV series recently?"

We were all employees of Guanghua Factory. We didn't have to have any home appliances, but a TV was a must, so we all nodded.

"The female lead in the film is a good friend of mine. What do you think about letting her endorse our Guanghua TV?"

!

Deputy Director Ji has a really wide network of friends!

Ji Wanqing: "Since our product is a television, it is definitely not okay to put ads on television. Television viewers are not our target customers."

"So we can only rely on online stores, radio broadcasts, newspapers, and magazines to use Teacher Wen's fame to fully promote our Guanghua color TVs, so that those who don't have a TV at home will think of our Guanghua color TVs when they plan to buy a TV."

Ying Chen is also very business-minded and he immediately smelled the business opportunity.

"This is a good idea. With such a popular actor backing us up, we will definitely be able to take the lead among our peers!"

However, some people questioned, "How can we use radio and newspapers? I have never seen this before. Will it really work?"

"If it's broadcast, we can let Teacher Wen participate in an interview, and then the newspapers and magazines can publish the interview content." Ji Wanqing said.

"I can write a rough outline for the interview, and then find our factory's writers to refine it. Also, I am only responsible for facilitating the connection with Teacher Wen, and the specific endorsement fee will be discussed by our colleagues in the sales department. I believe that as long as the attitude is good and the price is right, Teacher Wen will not refuse."

Since it was Ji Wanqing's first visit, everyone felt a little awkward. In the end, they looked at Ying Chen and waited for the factory director's instructions.

"Just listen to Deputy Director Ji and try to get an appointment with Teacher Wen, a radio interview, and newspaper and magazine coverage within half a month!"

The meeting is over.

Ying Chen invited Ji Wanqing to his office for tea.

"You came at the right time today. If you hadn't come, I would have come to discuss this with you."

Ji Wanqing said with a smile, "What a coincidence! Today my niece said she wanted to go to her neighbor's house in the alley to watch TV. Then I realized that I didn't even have a TV at home. I was so busy that I forgot about my own home."

"That's nothing." Ying Chen immediately wrote a note, "I'll ask the production department to approve one for you."

"OK."

Ji Wanqing was not polite either, "Just consider it as a reward for coming up with a plan for the factory this time. I won't take advantage of the factory."

"Haha!" The two chatted about the details of this endorsement.

Especially the image promotion of online stores and newspapers and magazines.

Wen Qian had experience in shooting posters for clothing factories before. If the home appliance factory cooperates with the clothing factory this time, not only will they have a professional team responsible for service, but they can also save a small amount of endorsement fees. It is a win-win situation.

Ying Chen sighed.

How could there be such a smart person in this world? The key is that he is not only good at business, but also an associate professor of science and engineering at a university.

It really makes me angry to death!

After finally coming here, Ying Chen took Ji Wanqing to look at the latest financial reports, taxes, etc., and talked about the recruitment and start time of the third production line. Finally, he wrote an interview outline and talked about the general direction with the factory's writers.

It was not until around four or five o'clock that Ji Wanqing came out with Guanghua's highest-configuration and largest color TV, which cost two thousand eight hundred and eighty yuan on the market.

Well, I made a net profit of 2,800 yuan in half a day, so this job is still worthwhile.

The workers came to install the TV and antenna.

The antenna stands high on the roof. Now all the neighbors in Furong Lane know that this family has installed a TV.

That night.

A family of seven gathered around the TV with great interest.

The TV series starring Wen Qian has already aired its first episode.

Ji Wanqing learned the news from her classmates discussing the plot during break time. Only then did she know that the TV series, which had been filmed for almost two years, was finally airing.

As the opening theme sounded, everyone continued to watch the plot without feeling any interruption at all.

After watching the two episodes, Jiang Ning and Mrs. Jiang were still not satisfied.

Ji Wanqing: "In the future, children should not watch TV for more than three hours a day, and they should not sit too close to the TV when watching, as it is bad for their eyes."

"Got it." The four children answered in unison.

Jiang Ning is already anxiously thinking about how he is going to brag to his classmates tomorrow about having a TV at home!

She thought happily.

Auntie is so nice to her!

As soon as we heard that someone else had a TV, we immediately bought one for our family. It was a color TV this big and this good!

Woohoo, she must be filial to her aunt in the future!

One month later.

Guanghua Color Television spread across the country along with Wen Qian's fame.

Especially since it happened to coincide with the end of the first round of her TV series and the start of the second round.

Some offline stores even directly put out slogans like "To watch xx TV series, buy a Guanghua TV."

Guanghua's sales crisis has been resolved, and it has also ushered in a new peak in performance.