Director Mi of the "Visiting the Forbidden City" column thought that he had accomplished the task after sending a letter to Minzu University.
Who would refuse to have their voice and work on the highest television station?
Are you crazy?
Besides, no one cares about portraits, voices, and copyrights in this day and age.
Zhang Hongcheng only saw the letter from the TV station after the program was broadcast.
The teacher thought this would be good for Zhang Hongcheng, and since he couldn't contact him during the winter vacation, he agreed on his behalf.
To this, Zhang Hongcheng could only say "thank you".
He muttered something like "disrespecting copyright", but this is the kind of person who says one thing and does another.
From the next day on, he read the letters from viewers section of the newspaper every day.
"The ratings are so low, they have no vision!"
The days during the winter vacation are a bit leisurely.
The two of them were not in a hurry to translate the medical book.
Probably because the demand for this kind of book is destined not to be too great, the Foreign Affairs Press will only print a few thousand copies at most.
If it is a book that requires printing at least tens of thousands of copies, I am afraid that the promise of the Foreign Affairs Press will be of no use at all.
The two of them were just gradually building up the reputation of the "ZC" series of books.
If you want to make money solely by publishing books, you have to wait patiently for a while.
Zhang Hongcheng cannot be idle, especially when his wife is not focusing some of her energy on him.
No one knows what he will figure out next.
On the 12th day of the first lunar month, representatives from a manufacturer who came to Beijing invited teachers Liang and Kong to dinner, and Zhang Hongcheng also invited them to join them.
There were two companies that hosted the dinner, the Sucheng Refrigerator Factory and the Weili Washing Machine Factory, which had been established for less than a year.
Both of their units received commendations from the Ministry of Light Industry this year, and they came to Beijing to attend the annual conference held on the 16th day of the first lunar month.
Since we are in Beijing, we should not forget the people who dug the well when we drink the water. We must express our gratitude to the two teachers from Minzu University and Zhang Hongcheng who coordinated the process.
After three rounds of wine, the dishes have five flavors.
The representatives of the two units started bragging to each other.
"Demand outstrips supply! It really is! Hahahaha, there are so many people using the backdoor, it's hard to handle."
"...Okay, okay. It's the same at our company. The higher-ups are asking us to add more production lines. Ugh, it's so annoying!"
The implications of their words all revealed a message.
This time, the Ministry of Light Industry has invested a large amount of money and manpower in their unit, and soon their enterprise will grow rapidly.
Don't be fooled by these people's boasting. In fact, they are not sure whether the sales can keep up with the sudden expansion of production capacity.
Now it is government agencies that are rushing to buy goods from them. Once the production line is expanded on a large scale, it is hard to say whether the products can be sold well.
After all, in this era, refrigerators and washing machines are not yet a necessity for people across the country.
Zhang Hongcheng, who had been feeling a little itchy recently, rolled his eyes a few times, and gradually an idea came to his mind.
Refrigerators and washing machines are considered luxuries among luxuries in this era.
The price and difficulty of obtaining them are even higher than the four major items.
Speaking of the four big gadgets these days, they are sewing machines, bicycles, watches and radios.
The saying of "three turns and one ring" started in the 1950s.
The new concept of the four major items began to take shape in the early 1980s.
The four major appliances at that time became air conditioners, refrigerators, washing machines and color TVs.
"With production capacity expanding so rapidly, sales volume is indeed a problem."
As soon as Zhang Hongcheng opened his mouth, everyone's eyes turned to the youngest person at the table.
No one dared to underestimate this young man in his twenties.
Their new situation today, even the excuse for hosting this banquet, all came from this college student's sudden inspiration.
"The only valuables people across the country are willing to invest in are the four major items."
"A watch, a bicycle, a sewing machine, and a radio."
"I'm afraid everyone knows that no matter which family is getting married, they have to go through a lot of trouble to get these four things."
"It's difficult to get all four of the necessary items, so many people have a misunderstanding about it."
"Everyone thinks our people have little purchasing power for expensive goods and lack savings."
"But as manufacturers, you should be very clear that the problem is not that people don't have enough money."
"It's because our domestic production capacity is insufficient, so we can only supply it with tickets."
"I have a view here. Although washing machines and refrigerators are much more expensive than the original four major appliances, many urban families can still afford them."
"We just need to instill in them the concept that this is a necessary consumer product!"
"We can promote the concept of the new four major items in newspapers and media."
"Isn't the policy about improving people's living standards? Let's list watches, bicycles, sewing machines, and radios as the old four major gadgets, and the refrigerator, washing machine, fan, and television as the new four major gadgets."
"The advancement of the concept of the four major items can almost be linked to various recent policy guidelines and publicity articles."
Representatives from the two units looked at each other in shock.
A hint of heat flashed in their eyes.
If their own products can really become one of the four most popular items among the people, then no matter how much they expand their production capacity, they won’t have to worry about sales!
…
Zhang Hongcheng's proposal was not free.
He just saw that these two units received a lot of investment and assistance from the Ministry of Light Industry, so he wanted to let these two soon-to-take-off enterprises take their Minzu University fan factory with them.
The design of the plastic sewing fan of the Red Cardinal Fan Factory has been finalized.
The first batch of thousands of products has also been put into storage.
Originally, Director Su planned to continue stockpiling goods in the hope of making a big sale in the summer.
But Zhang Hongcheng felt that the market after the new year could not be given up.
Before the beginning of spring in February or March, there won’t be too many people getting married across the country.
According to later data provided by Fatty, from the late 1970s to the early 1980s, spring and summer were the peak seasons for consumption of the four major items.
In fact, among the four major items of his new concept, the fan is the most popular, the cheapest and the most in demand.
Fans are indeed not easy to sell in late winter and early spring, but the situation is different in the wedding market.
In particular, Zhang Hongcheng’s “educated youth comrades” helped design several sets of very down-to-earth bright red sewing fans with double red wedding characters.
The four major appliances of the new concept may not be complete, but at least I can get the electric fan among these four major appliances, right?
The latest Butterfly Love Flower sewing fan from the Redbird Electric Fan Factory only costs 38 yuan per unit, according to the pricing of the Ministry of Light Industry and the Ministry of Commerce. It does not require a specific fan ticket, only 15 to 20 industrial coupons.
Two days later, Director Qin and Factory Director Su called Zhang Hongcheng to the logistics department again.
Director Qin looked at Zhang Hongcheng in disbelief.
"What's your subsequent plan?"
"Nothing much, just quietly advertising our Butterfly Love Flower fan on a program on the highest-ranking television station."
"Yeah, it's soft advertising!"
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