The raw material suppliers can get it internationally, but the formula is from Zhang Hongcheng, so everyone hit it off.
All three merchants agreed to set up a joint venture Guquanshan Winery in H County. As for the sales channel, it was simple. Their impoverished county had government poverty alleviation procurement project support indicators - the mid-range hospitality wine market, which was still in its infancy.
Hong Kong businessmen don't care about the mud-covered environment in H County, because the investment in a winery processing imported materials does not require too much.
The Hong Kong businessmen invested four million and held a 45% stake. Zhang Hongcheng then took out 600,000 yuan and gave it to Geng Tongpeng to use for the second phase of the thermal power plant. Only then did Old Geng smile at him again.
The brewing equipment, or blending equipment, was all ready-made, and the winery staff in the city and the neighboring county took it all without paying a penny.
Deputy Secretary Zhou took on the task of purchasing wine from all over the place, leading seven or eight newly-minted buyers to attack from all sides.
Zhang Hongcheng had already agreed with the school on the establishment of a branch of the Minzu University Handicraft Factory in H County.
Even though H County is very poor, the handicraft factory has full confidence in Zhang Hongcheng.
This guy claims that he can sell dog shit at the price of gold. If you want to cooperate with him, just do it with your eyes closed.
The people and machines at the handicraft factory arrived only a few days later than the merchants.
Zhang Hongcheng and Lao Shuji discussed it and decided to vacate the county government’s original canteen and give it to the handicraft factory.
Technology and hard work don’t take that much time.
In late April, the first batch of the joint venture liquor "Guquanshan Liquor" was served on the county government's table after going through a variety of "complex" processes, using cheap liquor that cost only one cent per pound from various places.
The food you put in your mouth must be of hygienic quality.
At this time, the foundation of the winery's official factory building had just begun...
What do you say about this wine?
The taste is not as good as Maotai, but the texture is also excellent.
It’s not expensive, only four dollars and fifty cents a bottle!
The cost is 62 cents...
If a domestic unit did this, something would definitely go wrong, but this is a joint venture, and brand and patent fees account for the bulk of the cost, cough cough cough cough.
It’s not really good just because you taste it well yourself, you still need to find a professional to taste it.
So, the comrades from the motor vehicle group in the neighboring county had a treat.
Car soldiers have always consumed more fuel and alcohol.
No one can supply Maozi freely, but Guquanshan wine is also good, and H County has given the group a large supply quota.
Captain Liu was shy.
Hey, you, from the engineering company, go check across the bridge to see if H County needs any help?
Zhang Hongcheng was not polite either.
They were treated to good food and wine, and then taken to the deserted Zhengjiayuyu.
"We didn't get this land easily. We need to build a road and then build a house for our forest ranger team."
The company commander waved his hand and said, no problem!
As long as there is enough wine, this is a small matter. Anyway, the group also has indicators to support local areas, and H County happens to be a poor county, right?
Just do it.
Just as the county's road construction team and engineering company were marching towards Zhengjiayu, a scientific expedition team from Beijing University of Geology temporarily changed their plan and chose to pass through H County.
The professor who led the team was very interested in the conclusion that Zhengjiayu was not actually a river valley, so they stayed here for about a week.
Everything seems to be a coincidence, but this geological description report updated by the Geological University will soon appear in the database of the Government Affairs Council in Beijing.
Zhang Hongcheng waited silently: Now, the last piece of the puzzle is missing.
The H County winery project unexpectedly got on track, which surprised the leaders of the city and surrounding counties.
In other words, they cannot yet understand why the "brand" and "patent" fees of this joint venture are so high?
The price of "Guquanshan Liquor" at four and a half yuan is not low, but as a product declared for support by poor counties, all county and city governments in the province, except for poor counties, must purchase some for reception purposes.
They naturally didn't know that H County had started shipping products before the winery was even built, and the temporary factory was located in an abandoned school.
Zhang Hongcheng's use of soft advertising can be called BUG-level in this era.
Under his guidance, Jin Fengchun arranged for a number of writers to write a lot of news about the impoverished county H County's self-reliance in developing a joint venture for good wine, and submitted them to Beijing newspapers, specializing in poverty alleviation and new economic ideas columns.
In addition to his own connections in the Minzu University Alumni Association, the "Beijing Daily" has confirmed that it will add two articles about H County to the May Day Labor Special Edition.
Several newspapers in the south will be managed by several Hong Kong shareholders. The Shanghai media still have the friendship with Zhang Hongcheng from the past, and texts written "personally" by Zhang Hongcheng will appear in several magazines.
The so-called "personally" is naturally produced by the online writers on Fatty's side, and Zhang Hongcheng only needs to be responsible for providing the outline.
The wine bottle designed by the H County branch of Minzu University’s Art and Culture Products Factory is actually a network composition from later generations. In order to highlight the cultural heritage of "Guquanshan Wine", Zhang Hongcheng deliberately wrote the three words "Bian Sai Wine" on the outer packaging.
Six frontier poems that have been passed down through the ages are written on the six types of packaging boxes, corresponding to the six colors of packaging boxes.
Who would spend so much time and effort on packaging these days?
The newly launched Guquanshan Liquor is unique in the country.
Moreover, Zhang Hongcheng also set his sights on the PLA's channels. He asked the handicraft factory to produce a kind of Hongqi Guquanshan liquor with a military green bottle.
The alcohol content was increased from 48 degrees to 52 degrees, and a special cocktail mixing method was used in later generations.
The box is bright red, with a sentence on it: "Sending off comrades at Yumen Pass, brewing wine from Guquan Mountain to relieve all worries", and a row of small words at the bottom: "Don't fire me if you can't finish the drink, I can't afford to lose face."
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