Finally, the exclusive use rights will be increased to eight months, followed by a licensing fee of $4 million and a patent royalty of $2 per item.
Jiro Oda was very satisfied with the result. The one-time authorization of four million US dollars was enough for him to achieve financial freedom.
Not to mention the two dollars in patent royalties, and the fact that he could resell the technology eight months later to more than a dozen Japanese electrical appliance companies such as Panasonic, Toshiba, Sanyo, etc.
The money that can be made from this is really huge.
In Japan alone, it is conservatively estimated that tens of millions of instant rice cookers were sold, and the patent fee of two dollars would directly exceed hundreds of millions of dollars.
Not to mention, after exporting abroad, he can earn a lot of foreign exchange.
So…
It is true that science and technology are the primary productive forces.
As long as you can stay ahead of the current productivity technology and develop products that are ahead of the times, you will be able to get the fattest piece of meat in such product technology revolution.
"Haha! Don't worry, Kamijin-kun, you will also benefit from this.
Thank you very much for standing on my side during the negotiations with Hitachi's senior management and getting me a very good price.
There are also these promotional slogans that can stimulate the sales of instant rice cookers to a great extent.
When the time comes, I will give you something in return..."
As he spoke, Jiro Oda generously put a check for one hundred thousand U.S. dollars into Kamitsu Genda's pocket.
He has sent out nearly ten checks like this during this period of time.
This also makes the instant rice cooker the main product within the Hitachi Electric Group in the next year.
The advertising budget that the headquarters gives to the publicity and promotion department alone is as high as five million US dollars a year.
The factory is stepping up its efforts to stockpile goods and expects to sell at least 10 million instant rice cookers within a year.
Each instant rice cooker is sold at more than 8,000 yen in Japan, equivalent to more than 30 US dollars, which means sales of 300 million US dollars.
Because we know that in eight months, Jiro Oda will license the patent again.
Therefore, Hitachi plans to take advantage of this eight-month gap to launch a thorough attack and directly occupy the kitchens of all Japanese wives.
"Don't worry! Mr. Oda, just wait and count your money at home. The headquarters attaches great importance to this, and it is also the product that Hitachi values most this year."
After receiving the check, Kamijutsu Genda was also very satisfied.
With the crazy publicity and promotion in the past few days, almost all the wives in Tokyo know the name of Hitachi instant rice cooker.
so……
When the official sale started in the afternoon, all the major electrical appliance stores were packed with Japanese wives who came to buy.
At the beginning, these ladies were skeptical and wait-and-see.
but……
When the timer was started at the booth and the rice was cooked in the Hitachi instant rice cooker, and it really took just over thirteen minutes to cook a pot of soft and delicious rice in front of all the Japanese wives, all the Japanese wives present went crazy.
"I want it! I want it! Great, a rice cooker like this is what I've always dreamed of."
"Just now when I saw them adding water, they didn't deliberately use a precise measuring cup, they just added water almost to the line and it was ready to use!"
"This rice is more delicious than the rice I eat in some restaurants cooked with wood fire!"
"If I could make rice like this at home using a rice cooker, my husband would definitely praise me for being a virtuous woman."
"Oh my god! With such a rice cooker, we no longer have to worry about not being able to cook rice properly."
"Thirteen minutes! Didn't you notice just now? The timer stopped at thirteen minutes and forty seconds.
Oh my goodness! This way, even if I forget to make rice when my husband comes home,
It’s definitely not too late to start cooking in an instant rice cooker right away.”
"Hitachi is truly amazing. Moreover, this amazing instant rice cooker only costs 8,000 yen."
"Hurry! Give me one. I can't wait to use it to make dinner tonight."
…
The emergence of Hitachi instant rice cooker definitely solved the two major pain points of Japanese housewives when cooking in the kitchen at the first time.
One is that it takes too long to cook rice. Often when you forget to make rice, you don’t have time to cook it quickly.
Secondly, the cooked rice is not delicious enough and it is difficult to control the amount of water accurately. Hitachi quick-cooking rice cooker can solve this problem very well. It can automatically control the water. As long as the amount of water is not too different, soft and delicious rice can be cooked.
In a short period of time, Hitachi instant rice cookers in almost all electrical appliance stores in Tokyo were sold out by these housewives within an hour.
even……
Later, many wives on the streets heard the news and rushed to the booth, only to find it empty, without even a rice cooker. They were so angry that they called Hitachi's after-sales service number directly to complain.
The content of the complaint was actually because Hitachi was out of stock, which prevented them from buying this magical and powerful instant rice cooker as soon as possible.
"Crazy! Crazy! It's really crazy!"
After receiving the call, Kamijutsu Genda immediately said to Oda Jiro with excitement: "Oda-kun, guess how much of the goods we prepared in Tokyo have been sold in just one afternoon!"
"Five thousand?"
My dear, there is more to this chapter. Please click on the next page to continue reading. It’s even more exciting later!
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