For the Xinhua News Agency's Hong Kong branch in 1977, it was quite difficult to carry out work in Hong Kong Island.
Especially in the field of propaganda media, the left-wing newspapers under the leadership of Xinhua News Agency are represented by Ta Kung Pao, Wen Wei Po, and Xin Wan Bao.
Because these newspapers have clear positions, they mainly disseminate information related to the mainland, advocate the concept of patriotism and love for Hong Kong, and their content style tends to be serious.
Therefore, in terms of sales and audience, they are far behind commercial newspapers such as Oriental Daily News and Sing Pao.
After all, these newspapers are mainly based on popular content and entertainment news, which is more in line with the daily reading needs of the public.
The audience of these leftist newspapers is mainly citizens who agree with leftist ideas, relevant people from the mainland and some intellectuals. They have a certain readership base among the business community, grassroots workers and other groups, but their overall coverage is quite narrow compared to those commercial newspapers.
Even many Hong Kong Island citizens have never bought or heard of these left-wing newspapers.
Not to mention, it can't be compared with Ming Pao, which was founded by Jin Yong.
Therefore, in the propaganda camp of Hong Kong Island, the mainland has always been quite passive, lacking the most critical and important mouthpiece tool.
And now...
A book called "Dragon JUMP" came out of nowhere and became popular among young people in Hong Kong Island almost overnight.
Even some middle-aged people over 30 years old are attracted by the comics in "Dragon Jump".
Liang Weilin looked at Gao Qiaohao in front of him, the general manager who was fully responsible for the distribution and printing of "Dragon JUMP" in Hong Kong, and felt a sense of joy that he had finally found something without any effort after searching for it for a long time.
So, he immediately started to discuss with Gao Qiaohao with a little diligence, and asked: "Mr. Gao Qiao, I have read the first issue of Dragon Jump. There is not even a commercial advertisement or promotional page on it. It is a pure comic magazine.
I wonder if you have any idea of starting commercial advertising in the second issue? Or, can you reserve one or two pages for our Xinhua News Agency Hong Kong Branch? "
In fact, when making this request, Liang Weilin himself felt that it was a bit presumptuous.
However, it was also because of the relationship between Mr. Liao and Lin Huowang that he dared to bring it up so directly.
Gao Qiaohao smiled and said: "We have indeed started to consider and contact people about the commercialization of advertising.
At present, dozens of industrial companies in Hong Kong have approached us to place magazine advertisements.
However, if we reserve space as a window for external publicity for Xinhua News Agency's Hong Kong branch, this political stance is too direct and biased, which is actually not a good thing for our magazine and your Xinhua News Agency.
Mr. Xiaolin will make arrangements for the specifics, so President Liang doesn’t have to worry.”
"I see! I am sorry for being so presumptuous."
Liang Weilin felt a little disappointed, but when he thought of Mr. Liao's attitude towards Lin Huowang and what he had just said, he felt that what Gao Qiaohao said should not be just a polite remark.
In this case, if more left-wing opinions can be published in the new and popular comic magazine "Dragon JUMP", it will definitely influence a large number of young people in Hong Kong Island.
…
In the VIP box inside, Mr. Liao excitedly shook Lin Huowang's hand and said, "Comrade Lin Huowang, the suggestions you gave me before were very good!
Now that you are in Hong Kong again, I think you can make greater contributions to uniting Chinese businessmen in Hong Kong.
The old man even called me yesterday and asked me to cooperate with you and give you help!
Haha! I said at the time that Comrade Lin Huowang is so capable that he doesn’t need any help from me at all. Instead, we need his help a lot!
I asked President Liang to come over today, and I'm sure you've noticed it.
We are quite weak in public opinion in Hong Kong.
You are very talented in this area. I hope you can give President Liang more help and advice!
As for our left-wing newspapers and film companies, I feel like they are not doing a very good job.
I have read their content, it is quite standard, but too preachy.
If even an old revolutionary like me doesn’t like to watch it, how can we expect ordinary people in Hong Kong to be able to watch it? "
Yes!
This is what bothered Mr. Liao the most after he took over all the united front work in Hong Kong.
The propaganda mouthpieces are not being used, and the people of Hong Kong Island almost instinctively reject the propaganda methods and content of left-wing newspapers and film companies.
Lin Huowang was naturally very clear about this. He smiled and nodded and said, "Mr. Liao, this is also human nature! No one wants to be held by the ear and lectured on some great principles every day.
It’s just that our comrades’ ideas and concepts have not changed.
As long as we slightly change our ideas and practices, our left-wing newspapers and film companies can also look good. "
“Having said that, these days, I have been holding meetings with these left-wing newspapers and film companies to discuss this!
However, even though we understand the principles, when it comes to real reform, there are so many things to do that we don’t know where to start.
You also know that many of our comrades are older, and even though they have been in Hong Kong for many years, they still do not have a clear understanding of the situation in Hong Kong, and many of them are quite stubborn in their thinking. "
Mr. Liao sighed, looked at Lin Huowang and said, "So, you still have to come up with good ideas. Just tell us how to do it, and don't be afraid of making mistakes. We must take over the high ground of public opinion in Hong Kong Island in the next few years no matter what."
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