Oriental Daily News is the largest newspaper in Hong Kong Island.
In 1976, its daily sales exceeded 300,000 copies, and it continued to maintain the lead in 1977. It can be said that it has been the sales champion in Hong Kong Island for 29 consecutive years.
Below Oriental Daily is Sing Pao, which has a sales volume of about 200,000 copies but takes a popular approach and its readers are mostly middle class.
Next up is Mr. Jin Yong's Ming Pao, with sales stable between 100,000 and 120,000 copies.
It can be said that in a tiny place like Hong Kong Island, having a newspaper with a circulation of more than 100,000 or 200,000 is truly amazing.
At that time, televisions were not very popular in Hong Kong Island, and radio stations and newspapers were the cultural media channels most accessible to the general public.
Most major companies are accustomed to spending a lot of money to advertise their products in newspapers with high sales.
As one of the largest wealthy families in Hong Kong Island, the Fok family owns many companies with products in various industries. Naturally, they are one of the biggest financial backers of major newspaper groups.
Therefore, Peter Ho has a very good relationship with the editors-in-chief of these newspapers and even the owners of the newspaper groups behind them.
When Master Huo gave an order, these big newspapers naturally had to give him face and "obey his orders."
After hanging up the phone, Editor Zhao of Oriental Daily News immediately called his editors to withdraw the front-page report tomorrow morning about the widespread ridicule for Liu Rumeng's participation in the Miss Hong Kong pageant.
"Why? Editor-in-chief, I racked my brains to come up with an angle to criticize Liu Rumeng, the noble lady of the Guo family.
You see, several small evening newspapers this evening rushed to publish news about Liu Rumeng, which has attracted a lot of attention and sales have increased by almost half compared to usual.
Believe me, as long as I send out this report tomorrow morning, our Oriental Daily will definitely win a prize and the sales will go up immediately."
The reporter who interviewed and wrote this report immediately started shouting in dissatisfaction.
As one of the reporters who witnessed Liu Rumeng's stunning beauty on the spot, he had a hunch that this year's Miss Hong Kong would definitely be won by Liu Rumeng.
Coupled with Liu Rumeng's family connections and mainland background, she will definitely be a focus of Hong Kong residents for a long time!
As long as we seize the point of Liu Rumeng and report it vigorously, even forming a serial report, the citizens will keep watching it closely. The more they watch, the more popular it will become, and the more popular it becomes, the higher the sales of the newspaper will naturally be.
From this point of view, no matter which stage the times have developed to, they are essentially the same.
In the later era of self-media, this is a typical "traffic-eating" strategy.
No matter whether it is black or white, as long as it can attract attention and bring traffic, we will report it quickly and in a messy way, and then follow up on the reports to create everything that the general public wants to see.
"You're not getting your mother's attention! Do you know who called me just now? The eldest son of the Huo family! One of the biggest sponsors of our Oriental Daily News, he specifically asked to take care of Liu Rumeng.
Don't you know which way the wind blows? Those newspapers that dare to slander Liu Rumeng, do they still want to receive advertising orders from the Huo family in the future?
Hurry up, take down the report, and then it’s your turn... Immediately put up a very positive report.
It's based on something like, that rich and noble ladies don't rely on family connections, but are independent women who run for Miss Hong Kong on their own, striving to be the representative of women in the new era and speak for the majority of women.
In short, you have to be positive! Got it? If the Huo family's eldest son is not satisfied, you will get out of here tomorrow!"
Editor-in-Chief Zhao immediately reprimanded him sternly.
The reporter was also stunned, took a breath of cold air, and said thankfully: "Editor Zhao, it's a good thing you scolded me in time! If I really sent out that report, Young Master Huo would definitely be jealous.
Oh my goodness! If I really delay Mr. Huo from picking up girls, I won’t know how I died.
Liu Rumeng is so lucky! She is favored by the eldest son of the Huo family. She will definitely be the Miss Hong Kong. Her future is limitless. She will probably marry into the Huo family, a truly wealthy family.
But now, it's a good opportunity for me to make up for the loss. Let me think about it and write an article to praise Liu Rumeng. Maybe it will be seen by Mr. Huo and he will remember me, a small reporter..."
…
Similar conversations also occurred in the editorial offices of Sing Pao and Ming Pao. Naturally, they were the result of Mr. Huo personally calling to communicate.
Especially in the editorial department of Ming Pao, just after the editor-in-chief Wang Yang had given similar instructions to the editor, Mr. Jin Yong walked in. After hearing this at the door, he snorted unhappily and asked: "Editor-in-chief Wang, what's going on? Whose hands are so long? Even our Ming Pao has to interfere in what reports it publishes?"
Wang Yang smiled and asked the editor to leave first, then whispered to Mr. Jin Yong: "Mr. Cha, you don't know! It's Huo Zhenting, the eldest son of the Huo family."
"Oh? Mr. Huo's eldest son? Haha! A few years ago, I heard that this Mr. Huo has already settled down and is fully committed to running the family business.
I didn't expect that he is still a playboy. Now, for a mere woman, he is using commercial advertisements to threaten his colleagues in the newspaper industry. It's really..."
When Mr. Jin Yong heard that it was Huo Zhenting's order, he still spoke with disdain.
Editor-in-Chief Wang Yang smiled and waved his hands, saying, "Mr. Cha, I'm afraid it's too early to speak! This woman is not an ordinary woman."
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