"Although HSBC's legal department reacted strongly, calling us aggressively to investigate the so-called 'inaccuracies' and even hinting at sending a lawyer's letter, but..." he paused, his tone firm.
"But we have irrefutable evidence in our hands, and every piece of data can withstand scrutiny!"
"They want to sue? We'll play along with them to the end!"
"It's a good opportunity for all Hong Kong citizens to see who is making 'serious misrepresentations'!"
He put down his teacup, leaned forward, and spoke with an extremely sincere tone and deep respect.
"Mr. Kobayashi, as the saying goes, 'A word carries a thousand weight.' Your few words are truly more valuable than a thousand troops!"
"I, Lao Liang, have worked in publicity for decades, and I can't help but say that you are a natural at communication and public opinion! What a stroke of genius!"
Listening to Liang Weilin's enthusiastic and data-filled report, people could not see the changes in Lin Huowang's expression through the mask.
But the pair of eyes exposed were as calm as water, and did not show too much excitement because of the huge success. It was more like everything was predicted.
He nodded slightly, his voice coming through the mask, steady and clear.
"President Liang, you're overpraising me."
“I personally observed the effects of the left-wing newspaper reforms when I arrived.”
He spoke slowly and clearly, sharing his observations.
"From Prince Edward Road to Causeway Bay and then to Central, whether it was street corner newsstands or tea houses and restaurants, the rush to buy several left-wing newspapers was indeed much higher than usual."
“The most noteworthy area is Central.”
Lin Huowang emphasized this specifically.
"There are many office buildings there, and many white-collar and high-collar workers gather there."
"I've observed many talented young men wearing high-end suits and carrying leather briefcases who might normally scorn left-wing newspapers. But today, when they pass by newsstands, they're drawn to the eye-catching headlines, stop, pay, and even buy several copies at a time."
"Their proactive consumption is of great significance."
"This shows that our reforms have indeed hit certain key points and aroused the attention and reflection of a wider range of people."
Liang Weilin nodded repeatedly after hearing this: "Yes, yes, yes! This is exactly the breakthrough that our Xinhua News Agency has always hoped to achieve!
It's quite embarrassing to say that we hadn't achieved what we hadn't in all those years, but with Mr. Kobayashi's advice, we immediately exceeded our goals."
Lin Huowang paused, then continued to advance the topic, proposing a more refined and penetrating reform plan for left-wing newspapers.
"The current success is just the first wave of the offensive."
"To truly penetrate people's hearts and create a lasting influence, we must cultivate deeply and meticulously."
"I think next, newspapers need to further enhance their practicality."
"We could create a fixed page or column, such as 'Today's Market Price' or 'People's Livelihood News', to publish the price changes of meat, vegetables, eggs and milk in major markets in Hong Kong, Kowloon and the New Territories every day, in a timely and authoritative manner."
"For example, the 'Enrollment Compass' regularly publishes the latest admission policies, registration periods, required documents, tuition and fee reductions, and other information for government-funded schools, international schools, and even kindergartens in each district."
"This kind of information may seem trivial, but it is a daily concern for millions of families."
…
Lin Huowang spoke eloquently for half an hour about specific reform measures and suggestions.
These specific suggestions for improvement are highly consistent with the ideas he mentioned to Mr. Liao and Liang Weilin when he got off the plane, and now they have finally reached the level of concrete implementation.
"But most importantly."
Lin Huowang emphasized his tone.
"While we are doing these practical reports that are close to people's livelihood, we must learn to skillfully and gently bring out information related to the mainland, and never be stiff or contrived."
"Give me an example," he elaborated.
"When we report on the Hong Kong labor unrest and workers' fight for their rights, we can mention it in the same section or in a subsequent piece, using very plain language: 'Coincidentally, the newly enacted labor law amendments in mainland China have further strengthened the mechanisms for protecting workers' working hours, safety, and benefits and remuneration, according to the head of the XX trade union...'"
"Or when reporting on the hot real estate market in Hong Kong and the difficulty residents face in buying a home, they'd mention: 'In contrast, mainland China has implemented a number of affordable housing allocation policies in recent years to address the housing problem, with the clear goal of alleviating the burden on ordinary families...'"
Lin Huowang emphasized: "The key is to 'understate' and 'pass over'."
"This information should be presented as a supplement to the background or a point of reference for related events, rather than as ideological preaching that is exaggerated and uses grand principles."
“Avoid using direct judgmental terms such as ‘socialist superiority’ and ‘capitalist decay’.”
"It's important to subtly let readers naturally form the impression: Oh, so in some aspects, mainland China also has such regulations and developments? Mainlanders don't even have to buy houses, they are allocated houses by working..."
"Or, are they dealing with similar issues over there? How are they handling it better?"
"To form a natural contrast and objective connection."
"President Liang, this kind of 'subtle' infiltration method is the real weapon for lastingly changing perceptions and shaping an image. It's a hundred times more effective than any hard-line propaganda."
"It is important to grasp this balance!"
Liang Weilin listened attentively, holding his breath, nodding quickly, and hurriedly took out the small notebook and pen he carried with him from his pocket, and carefully wrote down every suggestion of Lin Huowang.
His expression was extremely focused. If we compare it to the plots in Master Jin Yong's martial arts novels, he was like a rookie who had just entered the martial arts world and was listening to the unique secrets of a martial arts master.
My dear, there is more to this chapter. Please click on the next page to continue reading. It’s even more exciting later!
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