In the tea restaurant, taxi drivers and neighbors were discussing it enthusiastically.
"Wow! Asia Television? What a big name! I'll definitely watch more channels from now on! But... can it outperform TVB? TVB's 'Happy Tonight' is so good!"
The factory workers took advantage of their break to read the gossip newspapers.
"Look! The Oriental Daily News said that Dongyang Xiaolin spent half a billion just to vent his anger on Liu Rumeng? Is that true? That's too much!"
Inside the stock exchange, investors were buzzing with discussion.
"Even though ATV is completely dead, how can it still be sold for 30 million? Lin Xiufeng made a killing! But if Xiaolin buys it... isn't the risk too great? Television isn't that easy to make."
People in the cultural community are more concerned about the analysis of Ming Pao.
"Based in Hong Kong Island, with an eye on Asia? This Kobayashi Tenmo's ambitions are indeed quite large. However, the title 'Asia' is not easy to carry. Let's see if he can recruit real talent."
While the entire Hong Kong Island was still discussing and arguing about the birth of "Asia Television" and the huge questions behind it, another explosive announcement swept in like a second tsunami!
At 10:00 am, Hongkong Land Group and Asia Television (ATV) jointly issued an announcement:
Dairy Farm International, a core subsidiary of Hongkong Land Group, is pleased to announce that it has entered into an exclusive and in-depth strategic cooperation agreement with Asia Television Limited (ATV) to support the development of emerging media and expand its brand influence.
Dairy Farm will exclusively sponsor Asia Television's new flagship prime-time variety show (title to be determined) with a staggering HK$10 million, and will enjoy exclusive priority placement rights for the show and multiple prime-time advertising slots on Asia Television.
This sponsorship amount sets a new record for TV program sponsorship and advertising in Hong Kong! Dairy Farm and Asia Television have joined forces to create a better future together!
Ten million Hong Kong dollars!
This number was like a thunderclap, shocking the entire Hong Kong Island once again!
Countless people who were eating breakfast, drinking morning tea, or reading newspapers were choked by this sudden news and started coughing, or even knocked over their teacups in shock!
"One...ten million?! Is the dairy company crazy?" This was everyone's first reaction.
What follows is a deeper level of shock and interpretation.
It's not just about money!
This is one of the core assets of the Hong Kong Land Group, Kobayashi Tenmo, and it is the most powerful platform and blood transfusion for Asia Television!
This is a declaration to the entire Hong Kong community and the industry that Kobayashi's investment in Asia Television is not a gimmick; it's serious business! Plenty of money!
This is undoubtedly a shot in the arm for the demoralized former Jiayi employees and the industry talents who are waiting and watching!
This was a ruthless blow to its competitors TVB and ATV, demonstrating Kobayashi Tenmo's strong financial strength and ability to integrate its resources for coordinated operations!
In the TVB building, Run Run Shaw looked at the joint announcement urgently delivered by his secretary, his face so gloomy that water could drip out of it.
Fang Yihua's plan to increase salaries and retain employees had just started when the other party used this simple and crude way to declare, "I have money and am willing to spend it!"
The smoke of war in the television industry only truly spread strongly at this moment, filled with the smell of money and endless variables.
The morning in Hong Kong Island was completely boiling with the birth of "Asia Television" and the sky-high sponsorship of the dairy company.
A grand chess game centered around radio waves, screens, and capital has officially seen its first heavyweight piece fall amid the shocked, questioning, expectant, and calculating gazes of countless people.
However, the HK$10 million advertisement sponsored by the Dairy Farm Company, a subsidiary of the Hong Kong Land Group, not only shocked the audience, but also immediately attracted an even stronger counterattack.
After waking up from the hotel, Peter Ho returned to the Ho Building and immediately received a call from Jardine Matheson's boss, John Newbigin.
"Mr. Huo, I'm sure you saw the big news about Asia Television this morning, right? Especially the 10 million yuan advertising sponsorship of Dairy Farm, a subsidiary of Hong Kong Land, to Asia Television. You and I are both shareholders and directors of Hong Kong Land. I believe this is Xiaolin Tianwang deliberately abusing his power as a major shareholder to transfer benefits to Asia Television.
I think we should immediately convene a board meeting of the Hong Kong Land Group and question the major shareholder, Kobayashi Tenmo, about the rationality of this advertising fee and whether it violates any regulations..."
…
Continue read on readnovelmtl.com
