Not to mention, of the programs broadcast by Asia Television yesterday, not a single one was produced by Asia Television itself; all were purchased from outside. What kind of skill is that? What is there for Run Run Shaw to be wary of?
If we have to worry about even this, doesn't it mean that anyone can gain a foothold in Hong Kong's television industry by using connections with the Hong Kong government to obtain a television license, or even without a production team, and simply spend money to purchase foreign programs to broadcast?
Naive! So naive!
Fang Yihua listened to Run Run Shaw's analysis, and her tense nerves relaxed a little.
What Run Run said is not entirely unreasonable.
Asia Television's "empty shell" model does indeed pose huge hidden dangers.
She took a deep breath and tried to calm herself down. "I hope it's as you say. However, given the current situation, we must take action. We can't just sit back and watch them steal our audience like this."
I have to go to the company, Aqiang and the others are still waiting for me for a meeting."
The atmosphere on the top floor of the TVB building was quite solemn.
Fang Yihua had just sat down in her office when the advertising manager Aqiang knocked on the door and came in, his face still looking grim.
"Ms. Fang, several companies that were originally lining up for our second-quarter advertising space... gave us a last-minute notice this morning... saying... they won't be signing the contract for now."
Fang Yihua's heart sank, but she remained calm. "Which ones? What's the reason?"
"Mainly a few emerging electronics and children's food companies... The reasons... were all polite excuses like schedule changes or budget reassessments. But... I asked around, and they... they seem to have sent someone to contact Asia Television..."
When Aqiang said this, he hesitated, fearing that Miss Fang would be angry and blame him.
In fact, Aqiang himself was not surprised by the situation of advertising cancellation.
After all, with the popularity of the Miss Hong Kong competition, TVB's advertising fees have increased several times compared to six months ago, especially during the popular prime time, where it is difficult to get advertising even if you have money.
But for Fang Yihua, hearing the bad news about the advertising cancellation as soon as she got to work today was both surprising and not surprising.
Because she didn't expect it to happen so soon.
Now it’s here!
Fang Yihua felt her temples throbbing and a surge of evil fire rising up.
But she forced herself to hold it in, instead revealing a relaxed smile, and said, "Oh? Just this? I thought it was no big deal. Ah Qiang, you're also a veteran in the advertising department, and you're panicking over such a small thing?"
Isn't this normal? Don't you know how popular TVB's advertising time is? The queue is already waiting for the second half of the year!
They can't wait and are eager to be exposed. Seeing that Asia Television is gaining some popularity now, it's normal for them to try everything to test the waters.
Let them go! It just makes room for us, there are a lot of brands waiting to be launched later!
How can Asia Television, with its ratings propped up by purchasing programs, attract any significant advertising?
They're just some small, low-profile companies with tight budgets. They have no impact on our TVB prime-time advertising budget!
Fang Yihua's analysis sounds reasonable and realistic. In reality, these companies must have had the above-mentioned considerations and concerns before they finally decided to switch to Asia Television's advertising.
However, Fang Yihua deliberately did not mention that it was also because the reform of Asia Television had produced results, the ratings had increased, and the "Pokemon" animation was very suitable for these advertisers.
Ah Qiang looked at Fang Yihua's calm appearance and listened to her confident tone, and the anxiety on his face seemed to ease a little.
Yes, TVB's decades-long reputation and the value of its prime time slots are not something Asia Television can shake overnight. Perhaps I'm really overreacting.
"Ms. Fang is right. I was too nervous. Then... shall I go and appease the other customers?"
"Go ahead. Emphasize to your clients the stability of our platform, the value of our audience, and its irreplaceable nature. Asia TV? It's just a flash in the pan."
A Qiang felt as if he had been pardoned. He retreated respectfully and closed the door gently.
However, the moment the office door closed, the calm smile that Fang Yihua had deliberately maintained on her face disappeared without a trace.
There was no other way. Just like Run Run Shaw in front of her, she had to appear tough and calm in front of her subordinates.
If even I show an expression of panic and worry, it will shake the morale of the entire TVB team.
Originally, because Run Run Shaw rejected her salary increase strategy these past two days, she really spent a lot of effort to appease the middle and senior management of various departments under her.
But now Asia Television is really coming on strong, and coupled with the high salary temptation from the other side, Fang Yihua really can't guarantee whether the morale within TVB will not be unsettled because of this.
call!
Take a deep breath!
Fang Yihua leaned back in her chair suddenly, as if all her strength had been drained away. She scratched her carefully groomed hair with one hand in annoyance, leaving a few strands of hair messy.
The only sound in the office was her heavy breathing.
A flash in the pan? A minor incident?
Even she doesn't believe it!
With nearly half of the viewership snatched away, advertisers are starting to waver...
This is no small matter!
Run Run's analysis began to waver in her heart at this moment.
The opponent's "empty shell" model is a hidden danger, but the impact before us is real and bloody!
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