She quickly grabbed the telephone receiver from the bedside table to avoid the ringing disturbing Run Run Shaw.
Then he lowered his voice and asked unhappily, "Hello? Who is it?"
On the other end of the line came the hurried, distorted voice of Aqiang, the advertising manager, revealing a sense of panic as if the sky were falling: "Ms. Fang! This is bad! Miss Fang! The ratings! Yesterday's ratings are out! Something big has happened! Asia Television...Asia Television has exploded!"
Fang Yihua's sleepiness was instantly gone. A cold premonition rushed over her head. Her fingers gripping the receiver unconsciously tightened as she hurriedly asked, "Speak clearly! What's going on? What are the ratings?"
Ah Qiang's voice was fast and urgent, with tears in his eyes. "Miss Fang, listen to me... In the morning, Asia Television broadcasts their edited mainland news, and the ratings... fluctuate around 3%. Our TVB is stable at around 20%, which is not so bad... But in the afternoon! In the afternoon, as soon as their Japanese dramas air, the ratings skyrocket! The highest reaches almost 10%! Our afternoon variety shows and reruns can only... barely hold on to a little over 30%! The most terrifying thing is the evening! In the evening, as soon as their "Pokemon" starts airing... Oh my God! The ratings jump straight to 30%! The highest period is close to 35%! Our... our prime-time "Strong Man" has a rating of only around 57%! 57%, Miss Fang! When has TVB's prime-time show ever dropped below 70%? This... this is too threatening!"
Ah Qiang took a breath, his voice even more desperate. "And... and today's newspapers! Take a quick look at today's newspapers! The front pages and entertainment sections of all the newspapers are all praising Asia Television's reforms! They say they are a 'television revolution', that we at TVB are 'stagnant', and that Kobayashi Tianwang has a far-sighted vision... It's overwhelming! Miss Fang! What should we do now? We must find a way to deal with it immediately! If this continues..."
"That's enough! Got it. Call the heads of the program and advertising departments for a meeting in an hour!"
Fang Yihua interrupted the conversation, and without waiting for the other party's response, she hung up the phone with a bang.
The ratings data she just heard really shocked her.
Could it be that the influence of Asia Television’s programs yesterday was so great?
The ratings during the day are okay. After all, normal people have to go to work during the day, and the only people who have time to watch TV are housewives and the elderly. The impact and influence on TVB is not that big.
However, TVB's carefully prepared TV series "Strong Man" was originally planned to be broadcast after the Chinese New Year during the prime time in the evening, which would put this ace TV series behind.
I have high expectations for this drama.
Now it has been released ahead of schedule in order to counter Asia Television. Who would have thought that not only did it fail to set a viewership record of over 90%, but it caused the daily prime-time viewership, which had been steadily above 70%, to drop directly to 53%.
This is absolutely unacceptable to Fang Yihua.
In other words, this would be incredible for any TVB employee.
Fang Yihua didn't know how to report such ratings to Run Run Shaw, and she was really embarrassed to say it out loud.
However, the content of the conversation just now was so clear in the quiet room.
Run Run Shaw had been woken up long ago, and his face was so gloomy that water could drip out of it. There was no trace of the calmness he had last night.
"Run Run...did you hear all that? Ah Qiang said...last night 'Strong Man' only had 57 points...Asia Television's cartoons shot up to over 30 points...The newspapers...the newspapers are also praising them..."
She threw back the quilt and stood up in a panic, "I have to buy a newspaper! Now! Let's see what the newspaper says..."
Run Run Shaw did not stop him, but just sat on the bed silently with his brows furrowed into a "川" shape.
The firm analysis from last night is still fresh in my mind, but now it feels like an invisible slap in the face, burning with pain.
57%? Prime time?
This number was like an ice pick, piercing his previous judgment.
Fang Yihua put on her clothes hastily, without even having time to put on makeup, grabbed her handbag and rushed out the door.
The newsstand downstairs had just opened, and she practically slammed her money on the stall, growling hoarsely, "All the newspapers! One of each! Quick!"
Soon, she returned to the living room of her residence with a large stack of newspapers that smelled of ink, and spread them all out on the dining table with a bang.
Run Run Shaw was also dressed, and the two of them didn't even bother to eat breakfast and immediately started reading.
shocking!
The front pages or entertainment headlines of almost all major newspapers are dominated by words such as "Asia Television", "Kobayashi Tenbo", "TV Revolution", and "Pokémon".
Fang Yihua looked at these newspapers that were like fence-sitters. Many of them were criticizing Kobayashi Tenmo and Asia Television a few days ago, but today they were praising Kobayashi Tenmo and extolling the reforms of Asia Television. She was very disdainful of them and wanted to curse them out loud.
However, she doesn't care about ordinary tabloids. What she is worried about are those major newspapers with sales of more than 100,000.
The exposure and influence of these major newspapers are what Fang Yihua is really worried about.
Because even if it is a denigration of Asian television, it is a disguised exposure and publicity of it.
Oriental Daily: "Asia Television breaks out! Japanese dramas and animations surge in ratings! TVB's prime time slot suffers a setback!"
"Kobayashi Tenmo invested heavily in the creation of a new Asia Television, spearheaded by exclusively importing high-quality Japanese dramas and the globally popular anime "Pokémon." Yesterday, the revamped format caused a sensation throughout the city! Ratings data show that its evening animation time slot has surpassed the 30-point mark! Meanwhile, TVB, while still at the top of the charts, saw its prime-time ratings dip below 60%, a rare drop in the industry! A dramatic shift in the television landscape seems to be underway..."
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