The next morning, Hong Kong Island.
The smell of ink from the newsstand mixed with the salty smell of the sea breeze permeated the streets.
For several days in a row, the headlines of major newspapers were dominated by Asia Television's big moves.
Today is no exception. The editors and reporters of those newspapers can be said to have a love-hate relationship with Kobayashi Tenmo!
It always makes big news, but it always happens late at night.
This forces them to often stay up late and work overtime on manuscripts!
It has even become a habit now. Whenever major newspapers prepare headlines, they dare not send them to the printing factory before midnight. They have to make sure that Kobayashi Tenwang has not done anything tricky before they dare to print them.
At this time, at the newsstands in the streets and alleys, newspapers carrying the afterglow of last night's "Supermarket Wars" craze were quickly snapped up by Hong Kong citizens.
The front pages of major newspapers were all dominated by the "zero-dollar shopping" storm started by Asia Television, and the focus of discussion was Kobayashi Tenmo and the ATV program "Supermarket Wars" that he planned and brought.
However, the positions and styles of major newspapers are quite clear-cut.
Ming Pao front page headline:
"'Supermarket Wars' ignites nationwide carnival, and Mr. Kobayashi creates another variety show spectacle"
Content description: "This newspaper's senior cultural commentator wrote an article pointing out that Asia Television's new variety show "Supermarket Wars" has instantly ignited the enthusiasm of Hong Kong residents with its unprecedented interactive model and huge reward mechanism.
The program makes the concept of "zero-yuan shopping" entertaining and competitive, and is supplemented by the Wellcome Supermarket membership value-added linkage, making it a textbook example of the combination of marketing and entertainment.
Xiao Linsheng once again demonstrated his extraordinary ability to understand human nature and the pulse of the market. Although the program's format is novel and bold, its rules are cleverly designed and well-organized, making it a successful exploration of commercial entertainment."
What is extremely rare is that after this report in Ming Pao, Jin Yong couldn't help but write a few lines of his own comments and feelings.
Basically, it is an admiration for Kobayashi's creative ideas. If this trend continues, Asia Television can completely replace TVB and become a new choice for Hong Kong citizens to watch TV.
Jin Yong even said that he joined in the fun last night and topped up HK$3,000 at the Wellcome Supermarket downstairs, hoping to have a chance to be selected as a lucky customer to "shop for free".
The headline on the front page of Oriental Daily News was as exaggerated and eye-catching as ever:
"Crazy! Wellcome supermarket was 'looted'! 'Supermarket Wars' may have grossed over 10 million overnight!"
Content description: "Asia Television's 'Supermarket Wars' set a ratings record on its first broadcast! The show went viral, with people rushing like hungry tigers, and the shelves at Wellcome supermarkets were nearly cleared out!
Even more shocking is the program's membership top-up lottery, which, like a magical touch, attracted tens of thousands of citizens to top up their accounts overnight. Rumor has it the amount of money has already reached astronomical figures! "Mr. Kobayashi's touch turns stone into gold, and the Dairy Farm's multi-million advertising fee was recouped in one day! TVB? It's a thing of the past!"
The front-page headline of Sing Tao Daily was also explosive and exaggerated:
"Wellcome stored-value cards are a hit, and 'Supermarket Wars' ushers in a new era in television."
Description: "Asia Television's new flagship variety show "Supermarket Wars" makes its stunning debut, exclusively sponsored by Wellcome Supermarket.
The program innovatively transformed the shopping experience into an exciting limited-time competition, and launched the membership benefit of "deposit value in exchange for time", which instantly ignited the enthusiasm of the whole city to participate.
Reporters visited several Wellcome stores overnight and saw long lines of people applying for prepaid cards, a scene reminiscent of a shopping frenzy. Television industry insiders exclaimed, "This program format is a global first, and Asia Television is leading the trend."
The headline on the front page of Ta Kung Pao was quite standard:
"Educational and entertaining? 'Supermarket Wars' sparks new consumer boom"
Description: "Following the success of 'Focus Interview', Asia Television launched the large-scale variety show 'Supermarket Wars'. The show, with its innovative competition format and combined with Wellcome supermarket promotions, sparked a consumer boom in Hong Kong Island.
The program's lively format and strong interactivity have been well-received by many residents. Some believe that such programs may play a positive role in invigorating the market and boosting domestic demand, but their impact on consumer behavior remains to be seen.
The South China Morning Post is an English-language newspaper aimed at the British in Hong Kong and exported to other countries. It has a considerable influence. The headline reads:
"Supermarket Wars fever sweeps Hong Kong! ATV's new game show sparks a spending frenzy"
Description: "Asia Television (ATV)'s innovative new game show, Supermarket Wars, has become an instant hit in Hong Kong.
The program, which featured ordinary citizens racing against time to buy as many items as possible for free at Wellcome supermarkets, sparked an unprecedented consumer frenzy overnight with its unique format and attractive membership mechanism—marking another bold and successful move by Japanese-Chinese media tycoon Tenmo Kobayashi.
Even though some newspapers have always been against Kobayashi Tenmo, no matter what Kobayashi Tenmo comes up with, they will clamor to find negative and critical views and angles.
But this time, facing the "Supermarket Wars" launched by Asia Television, almost all of these newspapers praised it.
This type of TV program is really too novel and too attractive.
Unlike TVB's wonderful TV programs in the past, it simply attracts viewers to watch the content on TV.
Except for the host Lv Ruirong, no one in "Supermarket War" can be considered a star. They are all ordinary people who were lucky enough to be picked and were shopping in the supermarket.
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
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