This tremendous power of empathy has also captured the attention of audiences across Hong Kong.
As a result, Wellcome Supermarket completely overturned the market structure at an astonishing speed.
Within just one week of the program's launch, Wellcome Supermarket's daily membership recharge amount repeatedly exceeded 100 million yuan, reaching 200 million yuan at its peak.
The supermarket was crowded with people and there was a long queue in front of the checkout counter.
Wellcome's golden logo has become synonymous with "luck" and "affordability" in the minds of consumers.
Unless there is no Wellcome branch near your home, Wellcome will be the first choice for citizens when shopping.
Competitors desperately tried to win back lost customers by offering discounts, promotions and free gifts, but faced with the siphon effect of "Supermarket Wars" that swept across Hong Kong, their efforts had little effect.
In less than half a month, Wellcome's market share increased from 40% to 70%.
Although it has always been the largest supermarket with the largest market share, its position was previously precarious and it was facing challenges from major new supermarkets such as Watsons. This time, it only spent 10 million on advertising and almost doubled its market share. It also obtained a super stable and huge cash flow, which made all companies in Hong Kong drool with envy.
This is a textbook example of marketing, making the entire Hong Kong business community jealous and excited. Countless bosses slapped their thighs and exclaimed, "Ten million won a multi-billion empire! This Lin Tianwang simply turns everything into gold!"
TVB, on the other hand, was completely defeated by the huge wave created by "Supermarket Wars".
The lavish business drama meticulously crafted for prime time struggled to keep up with the overwhelming 90% viewership ratings. Run Run Shaw, in desperation, reluctantly ordered the highly anticipated drama to be moved from prime time to after 9:30 p.m.
Even so, it can only barely maintain a viewership rating of over 40%, which can be considered to have saved some face. Asia Television's dominance of prime time is already unshakable.
Just when the popularity of "Supermarket Wars" had stabilized and Wellcome was busy digesting the fruits of its huge victory, Asia Television once again showed its edge.
Two blockbuster dramas that carry countless expectations, "The King of Qin" and "The Demi-Gods and Semi-Devils", were announced to start filming at the same time.
At the same time, an unprecedented "end" and "rebirth" took place in the newspaper industry.
Asia Times and Ming Pao, two rivals that almost tore each other apart for the role of Huang Yi, actually published the final ending of A Step into the Past on their front pages simultaneously!
Countless readers who have been following the novel for months witnessed the end of Xiang Shaolong's magnificent epic in the pre-Qin period with excitement and reluctance.
What shocked the press even more was that beneath this bombshell ending, there appeared a trailer for Huang Yi’s new series – “The Twin Dragons of Tang Dynasty”!
This new work was also published simultaneously in Asia Times and Ming Pao!
This wasn't just a simple serial update, but a signal that could shake up Hong Kong's cultural landscape. It clearly declared that Kobayashi Tenmo and Louis Cha, once rivals, had reached a deep and close strategic partnership.
Although before this, Jin Yong had publicly praised Kobayashi Tenmo's "Home Ownership Plan" in Ming Pao, and also published a manifesto criticizing TVB, allowing the public to see that the relationship between Jin Yong and Kobayashi was beginning to ease.
But no one would have thought that Kobayashi Tenmo would be so broad-minded and generous that he would directly share Huang Yi, the ace author of Asia Daily, with Jin Yong's Ming Pao.
Even the finale of "A Step into the Past" was serialized simultaneously in Ming Pao, which made other major newspapers extremely jealous after seeing it.
As a masterpiece of the post-martial arts era and the pioneer of new-style historical time-travel works, the status and popularity of "A Step into the Past" can be said to be very popular in Hong Kong.
"A Step into the Past" accounts for at least 60% of the credit for the current sales ranking of "Asia Daily".
Now, the "co-ending" of "A Step into the Past" and the "co-starting" of "The Twin Dragons of Tang Dynasty" completely mark the sharing and win-win situation of the two newspaper giants in top content resources.
The fierce poaching storm of the past seems like a lifetime ago.
The news was like a bolt from the blue, instantly spreading throughout Hong Kong.
There was a huge crowd in front of the newsstand and both newspapers were sold out.
Readers lamented the conclusion of "A Step into the Past" and were even more excited to be able to read Huang Yi's new work in two major newspapers at the same time.
The cultural circle has keenly sensed the drastic changes in the newspaper industry.
Only in the luxurious office on the top floor of TVB overlooking Victoria Harbour, the atmosphere dropped to freezing point.
Sir Run Run Shaw held the Asia Times and Ming Pao presented to him by his secretary, his eyes fixed on the two parallel titles of the final chapter of A Step into the Past and the trailer of the new work.
His chest heaved violently, and a rapid, suppressed "ho ho" sound came from his throat, and his face turned pale in an instant.
Fang Yihua and Li Ka-shing's faces suddenly changed, and they hurried forward to support him, fearing that the media tycoon would really faint from the sudden news of the blockbuster cooperation.
"Supermarket Wars" has monopolized the prime-time viewing, and "Demi-Gods and Semi-Devils" is being filmed in full swing. Now even the biggest content barrier - the resources of Jin Yong and Huang Yi - have been cleverly integrated and shared by their rivals through cooperation, and they have even taken advantage of Ming Pao's express train!
The rise of ATV was unstoppable. Run Run Shaw felt an unprecedented pressure, like a heavy leaden cloud, weighing heavily on his heart, almost suffocating him.
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