"Xiao Linsheng's move was brilliant. He didn't just curse people outright, but instead presented facts and reasoned with people, allowing them to make their own assumptions...TVB's behavior was a bit embarrassing this time. Even I could tell yesterday that Zhu Lingling was the clear winner."
"It doesn't matter whether it's ugly or not, as long as it generates enough buzz. Look at Sir Run Run Shaw and his crew, their ratings last night were probably record-breaking, right? The real deal is they're making a ton of advertising money."
These white-collar workers are too familiar with TVB's business model. In fact, whether it is the hype of the Miss Hong Kong finals or the popularity of some celebrity scandals, the ultimate goal is to achieve economic benefits.
In the tenement buildings of Sham Shui Po, more discussions were sparked as TVB revisited the content of the Miss Hong Kong finals during the day.
"Lingling is really capable. We common girls are really outstanding. And Liu Rumeng looks like she has lived a life of luxury. What's the point of being pretty? When it comes to taking care of the household, she's just a vase." An old lady exclaimed in admiration at the replay of Zhu Lingling's victory on TV.
"What are you talking about?" Her daughter-in-law said with a pout as she picked vegetables. "Mom, you don't understand! Read the Asia Daily first. It's clear that the TV station and Mr. Huo are colluding to promote Zhu Lingling! How miserable and unfair was Miss Liu's loss? In terms of looks and temperament, how much more beautiful is Miss Liu than Zhu Lingling?"
"Ah? Is that so?" The old lady put on her reading glasses and took the Asia Daily from her daughter-in-law. "Oh... so the Zhu family owns a factory? No wonder Zhu Lingling knows all this. The TV station really arranged this segment on purpose..."
Even ordinary people on the street can see TVB's bias from Zhu Lingling's background. It is conceivable that once the report of "Asia Daily" came out today, the people of Hong Kong Island will have very heated thoughts and opinions on the result of last night's Miss Hong Kong finals.
At this time, in the TVB building, in the top floor office.
Li Ka-hwa was holding the latest ratings report and letter of intent for advertising, and the smile on her face was almost overflowing.
He pointed at the numbers on the report and shouted in a loud, proud voice, "Sir, Run, Run! Mona! Did you see that? Record-breaking! Last night's finals had over 95% viewership! The whole of Hong Kong Island, even the fishball vendor on the street was watching! Almost every TV that was on was watching our Miss Hong Kong finals!"
He then turned to Fang Yihua and expressed his admiration without disguising it, "Mona! Your plan to 'prevent Liu Rumeng from being elected' is simply a stroke of genius!"
Especially the final hands-on session!
Wonderful! Absolutely wonderful! If Liu Rumeng had just won the championship naturally, how could there be such a big controversy?
How could it be so popular that the whole city is talking about it now?
How could we possibly get a last-minute surge in ratings?"
Facing Mr. Li's praise, Fang Yihua stood beside Li Ho-wo with her back straight and a look of complacency and calmness on her face.
This is the result she wanted. From the very beginning of formulating this plan, what she wanted was "controversy" and "heat".
At this moment, she held a more detailed report in her hand and said in a calm and modest tone:
"Thank you, Lisheng. The latest data shows that all prime-time advertising slots on TVB have increased by at least 30%, and are fully booked.
The list of advertisers waiting in line for a spot is thicker than my secretary's notebook.
In addition, more than 20 well-known brands have clearly expressed their desire to immediately sign Ms. Zhu Lingling as their spokesperson, covering a wide range of products from cosmetics, jewelry to clothing and electrical appliances.
Advertising space during the Miss Hong Kong finals replays has been driven to sky-high prices, yet remains incredibly hard to come by. The overall impact has far exceeded our expectations. We estimate that if Rebecca Chu signs the contract, TVB will earn at least HK$50 million.
Run Run Shaw sat in a large leather chair, feeling quite happy as he listened to these inspiring figures.
This was his original intention in launching the Miss Hong Kong pageant, to use the popularity of this competition to enhance the value of the entire TVB station.
His face was full of joy, but due to his years of composure, he still said calmly:
"Very good. Advertising fees and ratings are real things. But...what's going on with Mona, Takahashi, and Kobayashi Tenmo? Has the Hong Kong Land Development Group...any response?"
When he said this, Run Run Shaw was careful to emphasize the word "Swire Properties." He understood better than anyone the weight this name held in Hong Kong's business community. Controlling Swire Properties controlled half of Central, making him the true king of Hong Kong's real estate.
When this non-sentence was mentioned, Fang Yihua's smug expression paused for a moment, and then she said with a hint of disapproval, "Sir Run Run, not yet. Everything is normal on the Hongkong Land side. There has been no action against TVB, not even a letter of inquiry.
Only the Asia Daily, a subsidiary of Longteng Newspaper Group, published a report today about Zhu Lingling's background. Although it slightly criticized the "fairness" of our Miss Hong Kong selection and hinted that the competition system favors contestants with certain backgrounds, the impact was limited.
This level of public opinion attack, in the face of our current popularity, can't cause any waves at all."
Li Xiaohe immediately responded with a relaxed tone, "That's right! Run Run, you're worrying too much. Our TVB is now the absolute leader in the Hong Kong Island television industry! The only one in the business!"
Advertisers are begging us for time slots with their money! So what if Kobayashi Tenmo's business is big, or if he has so many conglomerates? His Dairy Company, Hotel Group, and Hongkong Land are all major clients of ours.
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
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