Chapter 725 Radio Series
Buying Haiyan's script and seeking cooperation with Liu Yanming, Yanjing Television Art Center, Ren Hao and others was the result of Lin Weimin's careful consideration.
If Guowen Press wants to achieve leapfrog development, it is far from enough to rely solely on its traditional business, as the ceiling is too low.
At the beginning of planning the Ragdoll series, he had already formulated a strategy for full copyright operation and had communicated with the writers when signing the contracts.
Nowadays, people have very little understanding of copyright, and writers are the same. At most, they care about publishing rights and copyright, so they don't care at all.
Lin Weimin’s idea is that it would be best to control several content production companies directly or indirectly, form a complementary upstream and downstream relationship with Guowen Publishing House, and then develop horizontally, constantly weaving a network to form a huge media system.
It is necessary to open up the entire industry chain in the content field and form distribution advantages with its own characteristics and channel content in order to stand firmly at the forefront of future economic development.
The Ragdoll series of books is now the golden signboard of Guowen Publishing House. Lin Weimin does not want to start with these precious treasures, and the means of copyright operation are indeed relatively simple now, basically TV series and movies.
The film industry is too risky, and Guowen Publishing House’s copyright operations have just started, so we must not get involved lightly.
Therefore, TV series have become one of the best breakthroughs at present.
After Lin Weimin told Cheng Zaochun about his work results and ideas over the past two days, Cheng Zaochun nodded with satisfaction, thinking that at least it was not a random act.
Moreover, it took only a few days to finalize the investment and main creators of the first TV series, which was very efficient.
"However, we invested 200,000 yuan ourselves in the first work. Isn't this risky a bit too high? Besides, the money I gave you is not enough for several investments, right?" Cheng Zaochun asked what was in his heart.
Lin Weimin said helplessly: "This is our first cooperation. You can take a script without paying anything and get 20% of the profit? Is your script inlaid with diamonds?"
"Just write one for me!" Cheng Zaochun said shamelessly.
Lin Weimin glared at him angrily.
If he writes a script, he can get 50% of the profit, not to mention 20%.
The question is, what’s the point of doing this?
What is needed now is that Guowen Publishing House can develop its own set of things. It is impossible for the editor-in-chief Lin Weimin to write scripts for Guowen Publishing House all his life.
Besides, isn't it a waste of talent to ask him to write a TV drama script?
Comrade Lao Cheng obviously knew that his request was extremely excessive, and he felt guilty after he said it.
"So what are you going to do next?" he changed the subject.
"I'm going to try my hand at radio drama."
"Radio drama?"
The concept of radio drama was born very early, in the 1920s.
After entering China, the initial concept was closer to "a stage play broadcast on the radio", with a condensed and concentrated plot, a single scene, and the use of sound, forming its own characteristics.
After the founding of the People's Republic of China, there have been no major changes in the artistic form of radio dramas, but mainly in the content, with the emergence of many works praising new life and new era.
After 1976, radio dramas gradually developed the characteristic of "continuous". On the one hand, it was because of the listening habits of the audience that "continuous" could accommodate more content. On the other hand, drama in the form of mass communication was also very suitable for the continuous form. In this respect, radio as a form of communication had more advantages than theaters and cinemas.
Chinese listeners have gradually developed the habit of listening to long stories on the radio, and radio series have also developed a certain social competitiveness.
Lin Weimin nodded and said, "Radio serials are very suitable for the dissemination of novels. In recent years, the broadcast of novels has already generated a group of loyal listeners. I want to cooperate with the radio station to launch a batch of well-made radio serials, first broadcast on the radio station, and then try to sell the tapes."
"Selling tapes? How?"
"Xinhua Bookstore, they also have an audio-visual department, right?"
"Is there anyone who can pay the bill?" Cheng Zaochun asked worriedly.
"It should be said that there is a market, but it depends on our publicity and promotion efforts. I want to invest in a company and try it out. This thing is not expensive and can be set up by hiring a few students from film schools."
Seeing Lin Weimin speaking so easily, Cheng Zaochun put aside his worries and advised: "Spend your money sparingly and spend it wisely!"
Lin Weimin waved and left the office.
In Lao Cheng's mind, as long as the money is spent, it is definitely not spent wisely.
Lin Weimin acted quickly. A few days later, a company called "Tiantian Changting" wholly owned by Guowenshe was officially established.
The registered capital is 100,000 yuan, and the office is located in the Copyright Operation Department on the third floor of No. 166 Chaonei Street. The legal representative is Lin Weimin.
Xiao Liu, the only soldier under Lin Weimin, handed a pile of registration documents to his leader and said, "Editor-in-chief, the company has been registered."
Lin Weimin nodded with satisfaction and praised, "Well done."
Before Xiao Liu could be happy, Lin Weimin ordered again: "Xiao Liu, I'll give you a task next!"
Feeling that Chief Editor Lin valued him, Xiao Liu straightened his chest and said, "Editor-in-Chief, please go ahead!"
"Don't be so excited." Lin Weimin waved his hand to let Xiao Liu relax, and then said: "The task of Tiantian Changting is now handed over to you. There are several goals, which can be achieved in stages. I will talk about the first one first, which is to produce a high-quality radio series."
After hearing this request, Xiao Liu couldn't help scratching his head. He was just an editor, so how could he know how to produce a radio series?
"Do you know what to do?" Lin Weimin asked.
Xiao Liu shook his head decisively.
Lin Weimin patiently said, "Let's break down the goals. To produce a radio series, we need equipment and a location, right? So we need a recording studio. Radio series are adapted from novels, but editors must re-sort the content, so we need editors, voice actors, and sound effects. To be economical, the easiest way is to find students who haven't graduated from professional colleges to do it."
After Lin Weimin finished speaking, Xiao Liu suddenly understood, "Editor-in-Chief, I understand!"
This child is teachable!
"I'm glad you understand. Then I'll hand over Tiantian Changting's first work to you. Do you have confidence?"
Feeling the heavy responsibility on his shoulders, Xiao Liu was full of enthusiasm. He stood up straight, raised his head and chest, and answered with a resounding "Yes!"
"Great! Young people are full of energy!"
Seeing little Liu Lin Weimin reminded me of myself back then, just as young and full of hope.
Young people are so easy to fool!
Teacher Lin uttered a heartfelt sigh.
The establishment of the Copyright Operations Department has made Lin Weimin's work busy again.
He gave the task of listening every day to Xiao Liu, which can be regarded as a kind of training.
That night, Lin Weimin invited Xiao Liu to dinner again, and the guests were Ye Yongmei, the editor of the "Long-running Broadcast" program of China National Radio, and the anchor Li Yemo.
"Long-Form Serials" is one of the earliest radio programs in China, and can be traced back to before the liberation. Over the past half century, it has gained a large number of listeners across the country by broadcasting many long masterpieces.
Ye Yongmei is the senior editor in charge of "Long-form Serial Broadcast", and Li Yemo is also the presenter who has collaborated most with "Long-form Serial Broadcast".
Lu Yao's "Ordinary World" gradually became known to audiences across the country and became widely popular through the spread of "Long-Form Serials".
Some of Lin Weimin's novels have also been broadcast on "Long-running Series".
Radio serials are nothing new in the radio industry, but high-quality radio serials are very rare.
Most radio serials these days are essentially the narration of a long novel. The editor in charge simply plans the content and finds a narrator with good voice skills to record it, and that's it.
But what Lin Weimin wanted to do was a radio drama with multiple dubbing combined with music and realistic sound effects. When Ye Yongmei heard his idea, she immediately became interested and asked him in detail.
After she listened to Lin Weimin's speech, she asked, "According to your method, the cost is much higher than that of our usual recorded novel broadcasts."
“The cost is a bit high, but I don’t plan to make money from the radio station.”
"Not making money from the radio station?" Ye Yongmei didn't quite understand what Lin Weimin meant. If you don't make money from the radio station by broadcasting the novel, who will you make money from?
Lin Weimin patiently explained: "My idea is that our company will be responsible for recording the radio series and provide it to radio stations for free. Of course, this broadcast is time-limited, for example, it is free within 6 months. Then we will make the radio series into tapes and sell them in the audio-visual departments of Xinhua Bookstores in various places."
Ye Yongmei suddenly realized, "It's just like you selling books!"
“That’s right!”
Ye Yongmei pondered for a moment and said, "Your idea is very novel!"
“The idea is not mature yet, but I think it’s worth a try. Maybe it can open up a new path.”
Lin Weimin said this and asked Li Yemo, "Teacher Li, what do you think of my idea?"
Li Yemo is not very old, only 36 years old this year, but he has rich experience. He started to engage in dubbing and novel broadcasting work in 1980. Over the past ten years, he has broadcast dozens of novels for the "Long-length Serial Broadcast" program.
"The situation is very novel. If I were a listener, I would be willing to spend money to buy tapes of this kind of radio series. I can listen to it as much as I want and however I want." Li Yemo hesitated when he said this, "But the price can't be too high. People who listen to the radio are generally older and may not buy it."
Lin Weimin nodded, "You make sense."
Xiao Liu couldn't help but ask, "Editor-in-Chief, now people watch TV series or videotapes. Is there a market for this kind of tape?"
"In fact, this kind of radio serial tape is to find a small group of people among radio listeners who are willing to buy, and also to develop readers of the work itself. The market is certainly not as broad as that of TV dramas, but there are still many audiences.
Suppose we were to launch a radio series called "The Season of Flowers and Rains", do you think it would be popular among students?"
Xiao Liu thought for a moment and said, "'Season of Flowers and Rain' itself has a very large influence among students. Moreover, many students are usually unable to watch TV, either actively or passively, but there is no prohibition on listening to the radio. I think it should have a large market among students."
Lin Weimin said: "With the increasing popularity of television in recent years, the mass base of radio is indeed being weakened, but it does not mean that this market has disappeared. This is actually a niche market, and we need to spend some time to explore market potential and profit models."
Xiao Liu was convinced after hearing this, "I understand."
While the two were talking, Ye Yongmei was in deep thought.
After Xiao Liu finished speaking, she suddenly spoke, catching Lin Weimin off guard.
(End of this chapter)
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