Chapter 739: Still the original recipe, still the familiar taste
The National Book Fair is held every two years and is a major event for most book publishing organizations and booksellers, but the added value to Guowen Publishing House is very limited. Apart from the fact that Lao Cheng went to install it, the biggest benefit is the increase in revenue, especially overseas revenue.
This book fair also shows the embarrassing situation that Guowen Publishing House is facing now. In the domestic publishing industry, Guowen Publishing House is already large enough to occupy 5 points of the national book publishing and sales market on its own.
As a publishing house mainly focusing on literary books, Guowen Publishing House has reached the pinnacle it can reach after years of development.
Next, if it continues to follow the old path, with more and more private publishing houses and booksellers in the country, the system of Guowen Publishing House determines that its innovation and execution capabilities are far inferior to those of these latecomers, and it will inevitably be in a passive position in future market competition.
Either they will go downhill step by step, or they will be swallowed up by larger organizations.
Apart from this, Guowenshe has no other choice.
When you are sailing against the current, if you don’t move forward, you will move backward.
What Lin Weimin is doing now is to find a way out for Guowenshe.
Various types of "big entertainment" and "ecological closed loop" in later generations have given Lin Weimin ample inspiration. In future competition, Guowenshe is not without advantages. On the contrary, its advantages are very great.
Over the past 40 years since its establishment, Guowen Publishing House has been deeply engaged in the field of literature, discovering and cultivating batches of well-known writers, and publishing and releasing one classic work after another. These resources are not only the precious wealth of Guowen Publishing House in the past, but also the source of its future development.
Therefore, we must continue down the path of copyright operation no matter what. Only by doing so can Guowen Publishing House have a better future and remain invincible in the fierce competition in the future.
“I have told you so much just to make you realize the importance of copyright management to our Guowen Press.
Starting a business is difficult and arduous. Although you are the only one in the department now, I hope you can bring out the fighting power of a team and lay a solid foundation for the development of Guowen Society in the next 40 years.
Your efforts are of vital importance to the National Literature Society. Xiao Liu, do you understand what I am saying? "
In the afternoon, Xiao Liu came to Lin Weimin's office to report on the distribution of the radio series "The Cliff" in bookstores across the country. Editor-in-Chief Lin gave Xiao Liu a lesson.
Xiao Liu was extremely excited, this is something I can listen to for free... Bah, the editor-in-chief is training me to be his successor!
A man will die for his friend. Xiao Liu's eyes gleamed with passion, and he answered with enthusiasm: "I understand!"
Lin Weimin nodded with satisfaction, "I understand. Young man, work hard, there will definitely be development in the future!"
"Thank you, Editor-in-Chief. I'll be out first."
Xiao Liu walked out of the office with joy and excitement. Lin Weimin picked up the teacup, blew the tea foam on the surface slowly, took a sip of tea, and said, "Hmm, the temperature is just right."
He had just made a cup of tea when Xiao Liu came in to report on his work. Thinking that the young man had not had any chicken soup for almost a month, based on the principle of teaching young people by example and imparting everything he knew, Editor-in-Chief Lin fully described to Xiao Liu the importance and significance of his work.
Looking at Xiao Liu walking out of the office excitedly, in his eyes, Xiao Liu's figure slowly overlapped with his own back then, and Editor-in-Chief Lin felt very gratified.
What an energetic young man!
During this period, the radio series "The Cliff" has been rolled out to dozens of cities across the country, including provincial capitals and some economically developed non-provincial capital cities.
30,000 sets of radio series mean several hundred sets in each city, which is not difficult to digest.
According to Xiao Liu's individual communications with the audio-visual departments of Xinhua Bookstores in various places, in bookstores in many cities, the radio series of "The Cliff" attracted a lot of customers' attention as soon as it was put on the shelves, and the sales were very good. Some bookstores could sell 20 to 30 sets of tapes in one day.
A few days later, Xiao Liu came to report the good news to Lin Weimin.
The 30,000 sets of radio series that were sent to various parts of the country more than half a month ago have been sold out. Xinhua Bookstore has urged Guowen Publishing House to speed up production and strive to ship them out within three days.
"Contact the manufacturer right now and have them produce another 50,000 sets and ship them out as soon as possible."
"yes!"
Xiao Liu immediately went to carry out Lin Weimin's order.
Lin Weimin did not produce tapes on a large scale just because of the rapid sales of the "Cliff" radio series. He always had a concern in his mind.
Radio serials can only be regarded as a very small sub-segment of the cultural industry. Guowen Publishing House now launches radio drama tapes in an effort to find the greatest common denominator among the old readers and viewers of "The Cliff" and the radio listeners.
No one can be sure what the greatest common divisor will be. The newly established Copyright Operations Department and Tiantian Changting cannot afford any failure and must proceed step by step.
It's good to test the bottom line of the market little by little. There is no big loss anyway.
November is almost here, and good news came from Ren Hao. The TV series "Police True Colors" has finally been completed.
A 10-episode TV series took nearly 5 months to complete, which is really inefficient.
This is mainly because Ren Hao and other main creators have relatively high requirements for this TV series, and they work very hard to achieve perfection.
After lunch on Friday, Lin Weimin called Xiao Liu and went to Yanshi together.
"Director Ren, thank you for your hard work!"
As soon as they met, Lin Weimin first expressed his condolences to the main creators of the TV series.
"Teacher Lin, you are too polite. This is our job." Ren Hao and others said politely.
After a few pleasantries, Lin Weimin and everyone else watched the sample clip of "Police True Colors" together.
The total investment of "Police True Colors" is 1.2 million yuan, which is a high investment in the field of domestic TV drama production. Although the total investment is not much, that is because the number of episodes is short. The investment of 120,000 yuan per episode is definitely first-class in China, except for TV dramas produced or introduced by CCTV or several major TV stations.
The high investment, coupled with the creative team's pursuit of excellence, has created the outstanding quality of "Police True Colors".
Each episode of the TV series is about 40 minutes long, and 10 episodes are only 400 minutes. However, Lin Weimin did not have the energy to watch all of them. After watching the first four episodes and confirming that the quality was good, he felt relieved.
He first paused the playing of the sample film and talked with Zheng Xiaolong, Liu Yanming and others about the sale of the TV series copyright.
"The quality of the series is good. How is the TV station doing? Are there many people interested in purchasing it?"
Zheng Xiaolong smiled and said, "A lot. CCTV, Yanjing TV, Ludong TV... several of them want to buy it. CCTV offered the highest price of 75,000 per episode. Among the others, Ludong TV offered the highest price of 40,000 per episode. They just went on air this year and are in urgent need of a decent TV series to support their business."
"The highest is 75,000? CCTV makes its own TV series, and it costs 200,000 or 300,000 per episode. They are really tight-fisted when it comes to purchasing!"
Zheng Xiaolong said with a wry smile: "Our dramas are definitely not comparable to CCTV's own dramas. This price is already very high."
"If we give it to CCTV, can the second round recover the cost?" Lin Weimin asked.
"It will be no problem to sell it to more TV stations. Our TV series is quite popular among TV stations, but if we want to make money, we may have to wait until we sell it to more local TV stations."
Lin Weimin hesitated for a moment and asked, "What does Mr. Liu think?"
Liu Yanming said: "CCTV's price is indeed not low. They have great influence. If the TV series is broadcast on them, it should not be difficult to sell in the future."
It seems that Liu Yanming also prefers to sell the TV series to CCTV.
His idea is very simple. Now it seems that there will be no problem for "Police True Colors" to make a profit. He has a lot of cooperation with CCTV, so wouldn't it be better if it sells well?
Lin Weimin thought for a moment and said, "Director Ren, are you confident in the quality of "Police True Colors"? "
Ren Hao said without hesitation: "Of course I am confident."
Lin Weimin looked at Haiyan and Wei Ren again, and they both had determined looks.
Over the past few months, several people have worked tirelessly and put in a lot of thought for "Police True Colors", and no one has more confidence in this TV series than them.
"I have an idea. Let's see if it's suitable. If everyone thinks it's okay, I will discuss this matter with Yang Tai. If he disagrees, just pretend I never said anything." Lin Weimin said.
Everyone looked at him seriously, waiting for his thoughts.
After 2010, in order to further reduce risks and deepen the cooperative relationship between buyers and sellers, CCTV proposed to sign a ratings-linked contract based on the benchmark ratings data for the broadcast period of TV series.
To put it bluntly, it is a ratings betting agreement.
CCTV pays for the purchase of TV dramas. After establishing a benchmark price, it divides the TV dramas into five categories, with a cap and a minimum, and implements rewards and punishments based on the final viewing performance during broadcast.
For example, the average audience rating of a TV series planned to be broadcast during prime time on CCTV-1 should reach 2.6%. Based on the audience ratings of the five upper and lower grades, the price will be increased or deducted at a rate of 3%. The highest and lowest reward and punishment standards are within plus or minus 15% of the base price.
Such a move will bring only benefits to the TV station and no harm.
But it is a big test for the film producers. After all, no one can predict the ratings. If the ratings are not good, the film producers will definitely lose part of their profits.
In other words, this move is also a good thing for those filmmakers who are serious about making TV dramas.
The ratings of a TV series cannot be controlled by the production company, but the quality of the TV series can be controlled by the production company.
A good TV series may not have a huge viewership rating, but it is not difficult to exceed the viewership baseline.
Of course, there is also a very small probability that you will encounter the tragedy of "The Ming Dynasty 1566" broadcast on Hunan Satellite TV in later generations.
But in Lin Weimin's view, going to a TV station that is fond of Korea and whose main audience is teenagers to broadcast a serious historical drama is a positioning error in itself, so the tragedy of "The Ming Dynasty 1566" in later generations was also somewhat self-inflicted.
Overall, betting on ratings is a sure win for TV stations, but has both advantages and disadvantages for film producers. However, for producers who are serious about making dramas, the advantages should outweigh the disadvantages.
Lin Weimin briefly described this operation in later generations to everyone, and everyone looked thoughtful.
"I think we can give it a try."
Liu Yanming's latest statement is that he is a businessman and he considers issues from the perspective of interests first. After listening to Lin Weimin's words, he immediately noticed the brilliance in this idea.
But he was not thinking about the benefits of this idea for "Police True Colors", but the benefits of this idea for CCTV. If handled properly, he might be able to win a big favor from CCTV.
Thinking further, if this idea can be implemented, it will also be of great benefit to CCTV's external cooperation. As the first film company to propose this idea, they can definitely establish a deeper cooperative relationship with CCTV, and their TV series will no longer have to worry about selling.
Zheng Xiaolong also said: "Teacher Lin, your idea is interesting. If this is the case, we and CCTV will share weal and woe. Shouldn't we be treated the same as regular soldiers?"
The second half of his sentence was a joke, and everyone smiled in relief when they heard it.
It is impossible to get the same treatment as regular troops, but it is certainly possible to improve the treatment a bit, provided that the ratings of the TV series are good enough.
Ren Hao, Hai Yan, Wei Ren and others expressed their opinions one after another, and everyone supported Lin Weimin's idea.
No one is in this for a one-time deal, and they work diligently to make TV series. They can afford this slightly risky way of gambling. To put it bluntly, this is also a way to test everyone's confidence and dedication.
With everyone's nod, Lin Weimin borrowed Liu Yanming's mobile phone and dialed a phone number.
"Hey, Yang Tai, I'm Weimin, you have to thank me this time..."
It’s still the original recipe, and it still has the familiar taste.
(End of this chapter)
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