Chapter 740 Mr. Liu has a vision
1994 was the fourth year that Yang Weiguang took over as director of CCTV. Compared with previous directors, Yang Weiguang was extremely ambitious. In 1992, he proposed to build CCTV into a world-class station commensurate with China's status as a major power.
In order to fulfill his promise, Yang Weiguang has worked hard on the development of CCTV in recent years. In the past three years, some of his initiatives have indeed achieved good results.
For example, in 1992, he convened a meeting of directors of provincial television stations, deployed the launch of the "Economic Information Network", and proposed 15 measures for the central station to serve local stations; in October of that year, CCTV launched the fourth program of the International Channel, covering 38 countries and regions in the Asia-Pacific region; last year, CCTV opened the North American Dragon TV in the United States, taking its own steps towards internationalization.
This year, CCTV invested 170 million yuan to create the third TV series based on the four great classics - "Romance of the Three Kingdoms" after "Journey to the West" and "Dream of Red Mansions".
170 million is a huge investment not only in 1994 but also in 2024.
In 1994, the advertising revenue of CCTV as a whole was just over 3 billion yuan. Investing 170 million yuan to produce a TV series was an extremely luxurious thing even for a behemoth like CCTV.
Among all the former CCTV directors, Yang Weiguang is probably the most ambitious and ambitious one.
So when he listened to Lin Weimin's advice on the phone, he subconsciously ignored the polite words and grasped the core content.
Ratings-linked contract is a very new term for Yang Weiguang. The content is very easy to understand. Yang Weiguang instantly understood the interests involved. For CCTV, this form of cooperation is absolutely beneficial with no disadvantages.
If a ratings-linked contract is implemented, it will greatly reduce CCTV's risks in purchasing and broadcasting TV dramas, and indirectly increase the TV station's revenue.
As for the extra price paid for a TV series with ratings exceeding the standard, with such high ratings, how much should CCTV's advertising fees increase? What does it matter if the film producers get a share of the profits?
At the same time, Yang Weiguang also caught some vague outlines behind Lin Weimin's words.
Weighing the pros and cons in his mind, Yang Weiguang came up with an idea in a flash.
"Teacher Lin, let's make an appointment to come out and chat together."
"Okay, whatever time is convenient for you."
"I have a meeting tomorrow morning, how about this afternoon?"
"I'll do as you say."
After Lin Weimin finished communicating with Yang Weiguang, he suddenly noticed the desire in Liu Yanming's eyes. He ignored it and hung up the phone directly. Liu Yanming showed a bit of disappointment in his eyes.
Liu Yanming is the advertising service provider of Hairun Advertising, which is connected to the advertising department of CCTV. To him, the director of the advertising department is the king, and he has to be respectful when he sees Tan Xisong.
If he could have a meal with the director of CCTV and get to know him, wouldn't his Hairun advertising in CCTV be as stable as a rock in the future?
Unfortunately, although Liu Yanming had a beautiful idea, Lin Weimin did not give him this opportunity.
He was also very clear that they were just ordinary partners and there was no need for others to expand his network.
After being discouraged for a moment, Liu Yanming cheered up again. He was a smart man and knew that it was not a good idea to aim too high.
Now that I have already got hold of Teacher Lin, as long as I lick Teacher Lin... and hand him over, why would I be afraid that things might not turn out well in the future?
"Tai Yang said we will meet tomorrow, so this matter shouldn't be a big problem." After hanging up the phone, Lin Weimin said to everyone.
Everyone looked very excited. On the one hand, it was because the copyright of the TV series could be sold at a good price. On the other hand, it was also because of the possibility of longer-term cooperation with CCTV.
After chatting with everyone for a few more words, Lin Weimin prepared to leave.
After saying hello to everyone, he went out, but he was stopped by Liu Yanming as soon as he walked out of Yanshi.
"Boss Liu, what's up?"
Liu Yanming smiled and said, "Teacher Lin, is this convenient tonight? Can you please have dinner with me?"
Lin Weimin glanced at his watch and said, "No need to eat, let's talk while we walk."
Liu Yanming did not insist. Lin Weimin walked in front, and he followed Lin Weimin closely.
"If we can achieve cooperation with CCTV this time, it all depends on your connections and ideas, Mr. Lin!" Liu Yanming came up and praised Lin Weimin.
Lin Weimin smiled and said, "Boss Liu, we are all acquaintances now, so feel free to talk about anything."
"You really have a keen eye. My little trick can't escape your sight." Liu Yanming praised him habitually, and then said, "I just want to ask, does our Chinese Literature Society plan to make a big splash in the field of TV dramas in the future?"
Lin Weimin thought for a moment and said truthfully, "It depends on how you define the term 'show one's talents'. I might as well tell you the truth. Guowen Press is now at a watershed in its development. Full copyright operation is a path forward that I have found for Guowen Press. Not only TV series, but also any industry related to literary content will be involved in the future. Of course, these are still far away. For now, TV series are one of the key directions that Guowen Press is involved in."
Liu Yanming nodded in understanding after hearing this and said, "Teacher Lin, is our Chinese Literature Society planning to set up its own film and television company? I can invest in it."
Lin Weimin hesitated for a moment and shook his head. "The investment in film and television companies is relatively large, and Guowen Publishing House is not planning to invest so much money in this area at the moment."
Liu Yanming explained: "You didn't understand what I meant. I mean, I can provide the bulk of the funds, and Guowenshe can invest in it with intangible assets. The three words "Guowenshe" are a golden signboard."
Hearing this, Lin Weimin looked at Liu Yanming with some surprise, "Are you so optimistic about the copyright operation of Guowen Publishing House?"
Liu Yanming laughed and said, "I am not optimistic about the Chinese Literature Society, but I admire your character and ability."
His words may seem like flattery, but in fact they are sincere.
If it weren't for Lin Weimin, Liu Yanming would never have done such a thing.
For Liu Yanming, the Guowen Society is of course a behemoth, but that’s all, and it actually has nothing to do with him.
But now with Lin Weimin, things are different. He can establish a cooperative relationship with CCTV with just an idea. Even if it is not because of Lin Weimin's fame and connections, his vision and ability alone make him an excellent partner worthy of investment.
A businessman will not do anything without profit. Lin Weimin naturally would not think that it was his arrogance that made Liu Yanming bow down to him. He fully understood Liu Yanming's mentality at the moment.
Lin Weimin smiled calmly and said, "How determined is Mr. Liu to cooperate?"
Liu Yanming immediately understood what Lin Weimin meant. He hesitated for a moment, gritted his teeth and said, "2 million, I own 40% of the shares."
Hearing this, Lin Weimin's expression showed a hint of surprise again. It seemed that he had underestimated the heroes of the world.
With an investment of 2 million, only 40% of the shares are needed, and Guowen Publishing House can get 60% of the shares without spending a penny.
Based on Lin Weimin's understanding of Liu Yanming, his net worth is only around tens of millions, and his liquid capital may not even be half of that.
He invested 1 million in "Police True Colors" and is going to take out another 2 million to cooperate with Guowen Publishing House to establish a film and television company. For his wealth, this is definitely a big gamble.
Lin Weimin smiled brightly, "Mr. Liu is indeed a big businessman with a vision!"
"Thank you for the compliment. I think this is a rare opportunity and I would like to establish a long-term cooperative relationship with your company." Liu Yanming was very humble.
"Don't say that. We have been working together for a while. Mr. Liu is a man of great ambition and can accomplish great things. Let me go back and discuss this with my colleagues in the company and try to give you a reply as soon as possible. If there is no problem, we can then determine the specific details of the cooperation."
Liu Yanming said happily: "Okay, then I will wait for good news!"
After the two finished chatting, Lin Weimin got into the car and waved goodbye to Liu Yanming.
The next morning, Lin Weimin found Cheng Zaochun and Lao Zhou, and the three of them gathered in the office and whispered.
After listening to Lin Weimin talking about Liu Yanming's initiative to seek cooperation, Old Zhou was a little bit unbelieving. Isn't this equivalent to giving money to Guowen Publishing House?
Cheng Zaochun thought for a moment and said, "I'm afraid Liu Yanming's real target is not our Chinese Literature Society, but you, right?"
Lin Weimin nodded slightly, "Investing is investing in people. He is a man of vision."
"By cooperating to set up a film and television company, our National Literature Press doesn't contribute a penny and still gets the lion's share. No matter how you look at it, we can't lose out!" said Lao Zhou.
"It's no loss. Liu Yanming's move is an investment in the future."
Cheng Zaochun frowned and asked, "It takes a lot of investment to make a TV series. Can our Chinese Literature Society really handle it?"
"Who can guarantee such a thing? "Police True Colors" is about to be broadcast, and you will know the quality when you see it. The key point now is that no one in China has ever taken the path of copyright operation. If there is no achievement, no one will recognize it, which also means that there will be no investment. We can't use all our own money to do things, as that would be too risky and too burdensome. Now that Liu Yanming has taken the initiative to invest, I think this is a rare opportunity."
Cheng Zaochun thought for a moment and made up his mind.
"Okay! Let's give it a try. It won't be a big loss if we fail."
Lao Zhou followed suit and said, "I have no objection either. I will listen to you."
Lin Weimin said: "Then let's discuss the specific rules."
"What do you think?" Cheng Zaochun asked.
"We don't have to spend money to set up a film and television company, which is a good thing, but it also brings pressure. Liu Yanming is attracted by the foundation and accumulation of Guowen Publishing House. When a new film and television company is established, we must adapt a work with wide influence and create a huge momentum in media publicity."
When Lin Weimin said this, Cheng Zaochun felt something in his heart, "Cloth tiger?"
Lin Weimin nodded, "That's right!"
"In the past two years, the series of books of the Ragdoll has gained great popularity and brand power. If we announce the full copyright operation of the works of the series, it will definitely cause heated discussions in the public opinion.
The popularity is there, and as long as the quality of the TV series is up to par, success is a foregone conclusion.”
Cheng Zaochun couldn't help but nod, "Well said."
Old Zhou suddenly said, "Weimin, I have a question. The Ragdoll series has published nearly twenty novels, many of which are not suitable for adaptation into TV series, right? They changed this and didn't change that, and the writers..."
"The initiative to change or not lies with our Guowen Press. Everyone has read the agreement. If the subject matter and content are not suitable, what can we do? Besides, we are not the only form of adaptation we want to operate. Some works are not suitable for adaptation into TV series. There are other forms of adaptation!
Moreover, if the author feels that his work is suitable for TV adaptation, he can contact the film company himself. As long as the price offered by the film company is appropriate, our Guowen Press will not stop him. "
"Then I have no problem."
Lin Weimin discussed with the two in detail and determined the cooperation plan.
In the afternoon, Lin Weimin met Yang Weiguang in the cafe of Yanjing Hotel.
Yang Weiguang is 59 years old this year and will be 60 in another year, but when they met, Lin Weimin could still feel his energy from the strength of his handshake.
If it were not for this kind of energy, CCTV would not have experienced such great development and changes during Yang Weiguang's administration.
After a few pleasantries, the two got down to business.
(End of this chapter)
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