Chapter 880: A Big Tree for Cooling Down
On the afternoon of the first day of the Lunar New Year, there were not many people in the cinema. After Lin Weimin and his family entered the theater, he counted the number of people and found that there were only about 20 people, and most of them were one or two parents with their children.
As it was the first day of the Lunar New Year and it was in the afternoon, it was quite good that so many people came.
"Shuke and Beta: The Power of Tigers" is an animated film and also a New Year's film, so the plot is definitely joyful.
The script was written by Zheng Yuanjie, who was later called the King of Fairy Tales by many people. People who have not read his original works probably think that his works must be full of innocence and childishness.
This idea is not wrong, but it is certainly not completely correct.
Take "The Adventures of Shuke and Beta" as an example. This novel has a total of 366 episodes. If you only read the first 100 episodes, it is indeed a children's literature work full of childlike fun.
But after 100 episodes, the style of the novel began to gradually deviate.
So what did Shuke and Beta do in the next 200 episodes?
Starting a business, opening a company, publishing a newspaper, publishing a book, becoming famous, traveling abroad, falling in love, getting married and having children: in Zheng Yuanjie's writing, the two little mice experienced everything in life that a human should experience, and even took a trip to outer space.
Such a plot obviously deviates from the main theme of children's literature, but there are even more destructive plots.
Love routines, hatred of the rich and the famous, seduction, mice becoming spirits, becoming a monk...
There is nothing Zheng Yuanjie dare not write, except what readers can't think of.
Just like those authors who write long novels on Qidian.com, the more they write, the more they let themselves go and they stop being human.
The plot of "Shuke and Beta: The Might of the Tiger" is not taken from "The Adventures of Shuke and Beta", but it just borrows the world structure and characters of the novel, and the story is brand new.
It tells the story of Shuke and Beta who discovered the villain Tiger King's intention to exterminate mankind and rule the world when the Year of the Tiger was approaching. After a battle of wits and courage, the two little mice finally succeeded in saving the world.
The story is very cliché, but it is highly accomplished. As long as someone is watching, Zheng Yuanjie's creation is still reliable.
However, what Lin Weimin is most satisfied with in the whole movie is the pictures. Every frame of "Shuke and Beta: The Might of Tigers" was drawn by animators from Shanghai Animation Studio.
During the production of the film, the crew treated these animators very well and they worked very hard. The film's images, action design and storyboards are all outstanding, far surpassing the cartoons currently broadcast on TV.
Lin Weimin was not too devoted to this animated film for children. He watched it for less than half an hour with a critical eye, but was generally satisfied.
He looked at his daughter, whose little eyes were fixed on the big screen without blinking, and she would let out an exclamation or an exclamation from time to time.
He looked at the other people in the screening room, and their conditions were basically the same as his own.
The children were concentrating fully on the swimming while the adults were paddling the whole time.
This phenomenon is very normal. From the day the project was launched, "Shuke and Beta: Mighty as Heroes" aimed to capture the hearts of children, who were also the original audience of "The Adventures of Shuke and Beta".
The 85-minute movie screening ended, the lights came on, and the chattering of little kids immediately rang out in the theater. They were happily chatting with their parents about the plot of the movie they had just watched.
The same thing happened to Xiao Doubao. When Lin Weimin and Tao Huimin walked out, she followed behind Lin Weimin and kept asking, "Dad, why is Tiger King so stupid?"
Why could that be?
The screenwriter is forcibly lowering the IQ!
This certainly can't be said, Lin Weimin said: "It's not that the Rat King is stupid, it's that Shuke and Beta are too smart."
Xiao Doubao thought for a moment and said, "They both don't look very smart."
The little girl is so clear-headed at such a young age. It will be difficult for her to be taken advantage of in the future.
The family walked out of the screening room and found that there were more people in the cinema than when they came in. It was almost four o'clock in the afternoon, which was about to be the busiest time of the day for the cinema.
The Chinese New Year holiday is only a few days and it’s over in a flash.
According to the Gregorian calendar, in February, Atixin, which was invested by Guowenshe, was preparing to do something big. They were going to launch a new product.
Zhang Chaoyang specifically called Lin Weimin and asked him to come to iTsin to experience it in advance.
In July last year, ITC received investment from Guowen Press, which greatly eased the company's operating pressure. In August, they officially launched "ITC Compass".
In the month when Compass was launched, the number of independent visiting IP addresses of the Atxin website exceeded 100,000 and continued to grow rapidly.
At the meeting in November, Zhang Chaoyang proposed one of his most important flagship products, "Sohoo", at the company meeting. The name was inspired by Yahoo, so Zhang Chaoyang gave it a Chinese name, "Souhu".
Lin Weimin came to iTsin to experience this new product, which is basically a low-end version of Yahoo. However, this is common for domestic Internet companies of this era.
After experiencing it, Lin Weimin said to Zhang Chaoyang: "I think the news aggregation function of the website can be appropriately strengthened. Although this thing may not seem impressive now, it will definitely be one of the important tools to attract Internet users in the future and can bring huge traffic to the website."
Zhang Chaoyang thought about it after hearing this and said, "We released some content before, but it seems that not many people paid attention to it."
"You can't look at the problem that way. The development of any thing is a process from quantitative change to qualitative change. I'm only saying what I feel from a user's perspective. The news content on your website is too little. You can read it all at a glance. It's better to read two newspapers. But what if it's 100 newspapers or 1,000 newspapers?"
Lin Weimin's words instantly enlightened Zhang Chaoyang. He clapped his hands and said, "That's right, this is what we have always ignored. In fact, users don't want to read the news, but our content is too little and too bland, which does not have a strong appeal to users."
Lin Weimin nodded, "That's it."
"However, the content of this news..."
Zhang Chaoyang and Lin Weimin looked at each other. He already had an idea in his mind and asked tentatively: "We don't have the ability to do news ourselves. If we want to get a lot of news quickly in a short period of time, we have to..."
He stopped here. In fact, everyone can think of the method, but this kind of thing is not easy to bring up on the table.
It is nothing more than moving the news content of offline TV media and print media online. Strictly speaking, this is definitely wrong, but who can blame the current weak copyright awareness in China?
Lin Weimin said: "Now is the stage of wild growth of the domestic Internet industry, everyone does things without any scruples, but after it becomes big, you still have to abide by the rules."
A leader should be able to speak.
Zhang Chaoyang said this unconsciously in his mind.
"You're right." He nodded and said sincerely.
"Another problem is the name you just told me. 'Souhu' is a little off. 'Hu' can be a preposition or a particle, and it doesn't fit well with 'search'. It should be associated with a specific thing so that users can remember it right away."
Zhang Chaoyang thought for a moment and asked, "Do you have any good ideas?"
"How about 'Sohu'? It sounds like a fox, which means cunning. The fact that you can search for foxes also proves that your product is useful."
Lin Weimin spoke nonsense in a serious manner, and Zhang Chaoyang readily accepted it.
What the sponsor said makes some sense, and we must give him this face.
Besides, he had something else he needed Lin Weimin's help with.
"Teacher Lin, Sohu will be launched this month. We have high hopes for this product. I think we should promote it widely to raise its profile. I want to hold a grand press conference to launch Sohu."
Lin Weimin smiled and said, "This is good news. Do you need me to help you contact the media?"
Zhang Chaoyang nodded quickly.
"Okay, our Chinese Literature Society happens to have some media resources." Lin Weimin agreed readily.
Zhang Chaoyang felt very relaxed in his heart. This was the life of having someone to rely on.
A few days later, Sohu's product launch conference was held in the banquet hall of the International Hotel.
Many journalists were invited to attend, and they were a little surprised to see many of their colleagues show up.
They had never heard of Sohu before. If their leaders had not assigned them an interview assignment, the reporters would definitely not pay attention to the product launch of such a small company.
But now when they arrived at the scene, they saw that Sohu was a powerful company. More than 20 well-known media outlets had come, and even CCTV had sent reporters.
They are all in the same industry, so they found out after a little inquiry that this Sohu company was originally called Aitexin, and it was just a changed name. When they heard Aitexin, these reporters remembered it. Many of them had used this website, and Aitexin received investment from Guowen Press last year.
It turns out there is someone behind the scenes. No wonder such a little-known company could attract so many media to its press conference.
The banquet hall of the International Hotel covers an area of nearly 300 square meters. There is a row of long tables on the north side and a banner hanging on the wall.
There was a line of big words written on it: "Sohoo Launch Conference".
About five meters away from the table of the press conference organizer were several rows of tables and chairs, all prepared for the reporters present. Several computers connected to telephone lines were also brought to the scene for reporters to experience the newly launched "Sohu" web page.
Zhang Chaoyang sat in the main seat and answered questions from reporters present with great enthusiasm and vigor.
With the help of Guowen Press, they invited many media reporters to attend today's press conference.
Not only that, Sohu also invited several investment companies that it had contacted before.
He had no other purpose in inviting these people. On the one hand, he wanted to show off and let them see that Sohu (Aitexin) could still survive well without their investment. On the other hand, he also wanted to lay the foundation for the next round of financing.
Not investing in the past does not mean that there will be no investment in the future. What Internet companies need most is financing, and for Sohu now, of course, the more financing the better.
Zhang Chaoyang also specially arranged speeches with these companies. There were few foreigners at that time, and these people all came from big companies.
President of Intel China, head of China affairs for Bank of Michigan... No matter how many things these people are responsible for, just the titles are like gold-rimmed titles in the eyes of reporters, which is equivalent to increasing Sohu's status in disguise.
Zhang Chaoyang's mind was full of calculations, and the reporters were indeed very enthusiastic. Looking at the few blond-haired and blue-eyed foreigners, they unconsciously raised their evaluation of Sohu.com again.
China's most powerful emerging Internet company!
The day after Sohu's product launch, news reports about the launch appeared in major domestic media, and many of the reports praised Sohu to the skies.
The scale of this news report was so grand that Sohu's name spread across the country in a short period of time, which was more effective than Atmos' efforts in the previous year.
Zhang Chaoyang was deeply surprised by this, but his bigger feeling was still an old saying.
It’s nice to sit under a big tree and enjoy the shade!
(End of this chapter)
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