Chapter 912: Ringing the bell to open the market and make big money
Half of the discounted shares given to employees by Wenhua Films and Guowen Group came from Wenhua Films' financing pool, and the other half came from the two shareholders Li Guangfu and Xu Feng.
Wenhua Films is going public, and apart from Guowen Group, the biggest beneficiaries will be these two shareholders.
When Feng Xiaogang went to the company to subscribe for stocks that day, he met Zhang Yimou.
"Director Zhang, how many shares did you subscribe for?" Feng Xiaogang asked curiously.
Zhang Yimou said honestly: "50,000 shares."
Feng Xiaogang gave a thumbs up and said, "You have vision and courage."
50,000 shares of stock is nearly 300,000 yuan. At that time in 1999, ordinary people could not come up with so much money. Even if they could, they would rarely use it to speculate in stocks.
But Zhang Yimou and Feng Xiaogang are different. As the absolute creators of the film, they cooperate with Wenhua Film and Television. As long as the film makes money, they can get a considerable dividend from each film.
In the past few years, Feng Xiaogang has received three to four million yuan in movie dividends alone, and Zhang Yimou's is even more exaggerated. His personal dividend from the movie "Hero" exceeded 10 million yuan.
If we were to rank the wealthiest Chinese film directors, Zhang Yimou would definitely be at the top of the list.
Zhang Yimou honestly paid for 50,000 shares. In his mind, this was his support for Wenhua's listing and he had no choice but to do so. But he didn't think about how much money he could make from this, as long as he didn't lose money.
Tong Zhonggui had the same idea as him, but his family background was not as deep as Zhang Yimou's, so he bought 20,000 shares.
Mo Yan hesitated when it came to subscribing. He felt that stocks were too risky and a bit unreliable, but he was embarrassed to subscribe for too little. He scrimped and took out more than 20,000 yuan and subscribed for 4,000 shares.
Feng Xiaogang was the most active subscriber. Not only did he subscribe for 50,000 shares himself, he also wanted to get some shares from others.
He originally wanted to collect money from people within the company, but then he thought that everyone would see each other sooner or later, and it would be inappropriate to do so regardless of whether the stock price went up or down in the future.
So he set his sights on the group's employees. The group offered employees a 50% discount on subscription, and Feng Xiaogang purchased at a 40% discount. After trading back and forth for several days, he actually collected nearly 10,000 shares.
Yu Hua had also subscribed for stocks before, and based on his position he could subscribe for 2,000 shares.
As a result, he heard that Feng Xiaogang had purchased the group's employees' stocks, and he couldn't help but have some evil thoughts in his mind.
Feng Xiaogang was afraid of getting in trouble and was embarrassed to buy the stocks of Wenhua Film and Television employees.
Coincidentally, Yu Hua thought so too.
Then he set his sights on Mo Yan, and for this purpose Yu Hua specially invited Mo Yan to dinner and asked him for help.
"Aren't you afraid of losing money?" Mo Yan asked him.
Yu Hua pretended to be generous and said, "It's fine if I lose money. Just consider it as supporting Wenhua's listing."
If Mo Yan didn't know his character well, he would have almost believed it.
After being exposed by Mo Yan, Yu Hua changed his words and said, "We have discounts when subscribing to stocks. It should be a high probability event to make money. Even if we lose, it won't be much."
Mo Yan felt that this was a gamble, so he tried to persuade Yu Hua a few times. Seeing that Yu Hua was determined to do so, he had no choice but to use his own share to buy some stocks for Yu Hua.
Yu Hua bought 5,000 shares at a flat price, using all his own money.
Two days later, Feng Xiaogang and Yu Hua both received calls from Lin Weimin. When they met in front of Lin Weimin's office, they looked at each other and had a bad feeling in their hearts.
"Director Feng, please go in first."
"Editor-in-Chief Yu, you go in first!"
The two of them were being polite to each other, and if you didn't know better, you would think they were evaluating each other.
Finally, Yu Hua gritted his teeth and said, "Forget it. If I stick my head out, I'll get a knife. If I hide my head, I'll get a knife too."
After saying that, he held his head high, chest puffed out, and strode into Lin Weimin's office.
Feng Xiaogang looked at Yu Hua's tragic back and couldn't help but give him a thumbs up and praised him: A true man of iron and blood!
Ten minutes later, Yu Hua came out of Lin Weimin's office with a shy look on his face. The moment he closed the door, he was immediately revived.
Feng Xiaogang asked anxiously, "How is it?"
"Well, I just cursed a few times. I'm used to it."
Feng Xiaogang pressed on: "Didn't they ask us to return the stocks?"
"No."
Feng Xiaogang was relieved now. Being scolded was not a big deal as long as he was not asked to return the stocks.
He was also counting on making a fortune from the stocks he held!
After the conversation, Feng Xiaogang walked into the office full of confidence.
If Yu Hua could bear the criticism, why couldn't Feng Xiaogang bear it? He was born into a poor family.
After Feng Xiaogang came out of the office, he looked for Yu Hua everywhere.
This guy only talked about being scolded, why didn't he mention the fines and bonuses?
Half an hour later, a piece of gossip spread like wildfire within the Guowen Group.
It is said that Yu Hua of Tongwen Press and Feng Xiaogang of Wenhua Film and Television secretly purchased the subscribed stocks of employees. They were called to the chairman's office and scolded. Not only that, their year-end bonuses were also cancelled.
Not long after, the group released an announcement, which was a penalty notice against Hua and Feng Xiaogang, and the content was basically the same as the rumor.
The group did this to make an example of someone, but it aroused the curiosity of many people.
Yu Hua and Feng Xiaogang risked being scolded and fined to buy stocks, they must have believed that there was profit to be made.
Those who are familiar with these two people know that they are both smart people and there is no way they would do a business that loses money.
Therefore, the punishment given to the two actually strengthened the confidence of many employees in subscribing to stocks.
More than half a month has passed quickly. It is late September, half a month away from this year's Nobel Prize ceremony, and only two days away from Wenhua Films' listing on the Shanghai Stock Exchange.
That morning, Lin Weimin boarded a plane to Shanghai.
Accompanying him were several key figures of Wenhua Film and Television, including Zhang Yimou, Feng Xiaogang, Tong Zhonggui, Mo Yan, and Li Guangfu, one of the shareholders of Wenhua Film and Television.
The two-hour journey was not long. The plane landed at Hongqiao Airport, and Yu Dong was already waiting there with his car and driver.
The others got on the second car, while Lin Weimin and Yu Dong sat in the first car. Yu Dong introduced, "We are now taking the Yan'an Viaduct, which goes straight to the city. The hotel has been arranged for you near the Shanghai Stock Exchange. The listing will be at 9:30 am the day after tomorrow. I will pick you up in advance and arrange a welcoming banquet for you in the evening."
Lin Weimin smiled and said, "I'll follow your arrangements when I come to Shanghai."
That evening, Lin Weimin attended a dinner party organized by Yu Dong, where shareholders, executives, and key members of Wenhua Film and Television gathered together for a rare occasion.
At the dinner, Li Guangfu and Xu Feng were quite excited and toasted Lin Weimin and Yu Dong several times.
Five years ago, one of them invested 5 million yuan and the other invested 15 million yuan. Now they are about to become shareholders of a listed company, and their investment that year has increased hundreds of times.
The next morning, I went to the Shanghai branch of Wenhua Film and Television to inspect it for the whole morning, and had dinner with the people from the Shanghai branch in the evening.
On the morning of the 27th, Lin Weimin walked down the hotel elevator neatly dressed.
When he arrived at the lobby, he found that Yu Dong had come down earlier than him.
"You're here early. Have you had breakfast?"
"I've eaten." Yu Dong's eyes were slightly blue, and he smiled. "To be honest, I didn't sleep at all last night. I only dozed off for a short while at dawn, and I got up at 5:30 to clean up."
Lin Weimin patted his shoulder and joked, "You are the groom today, so it's normal to be nervous."
Yu Dong let out a silly laugh.
The two waited for other people to arrive, and then everyone got in the car together. The hotel was very close to the Shanghai Stock Exchange, less than one kilometer away. In fact, they could walk there, but Yu Dong would definitely not do that.
The Shanghai Stock Exchange was established in 1990 and is the first stock exchange in China.
The earliest exchange was located at Pujiang Hotel at No. 15 Huangpu Road. In 1993, the Shanghai Securities Building was laid in Pudong New Area. After the completion of the Shanghai Securities Building, the Shanghai Stock Exchange moved to its current location at No. 528 Pudong South Road.
When we arrived at the Shanghai Stock Exchange, Wenhua Films and the Shanghai Stock Exchange staff were already ready, and there was still an hour before Wenhua Films rang the bell for listing.
A group of people were waiting in the reception room of the Shanghai Stock Exchange for the opening and bell ringing ceremony of the Shanghai Stock Exchange. Two leaders of the Shanghai Stock Exchange walked in and the two sides had a conversation.
"As the first listed company in the domestic film and television industry, Wenhua Film and Television has brought good luck to our Shanghai Stock Exchange. Not only is it the 888th listed company, but it is also so close to the day of the inspection by the top leader. What great luck!" the leader of the Shanghai Stock Exchange complimented.
Just yesterday, a senior leader inspected the Shanghai Stock Exchange and even left an inscription.
It can be seen that this makes the leaders of the Shanghai Stock Exchange very proud.
At 9:10 in the morning, everyone moved to the trading hall of the Shanghai Stock Exchange.
The listing bell ceremony of the Shanghai Stock Exchange is not as casual as that of Nasdaq and has a complete set of fixed procedures.
First, the host gave an opening speech and introduced the company, followed by speeches by the guests and leaders.
There were three people speaking on stage today. One was a leader of the Shanghai Stock Exchange, one was a senior executive of the securities firm responsible for the listing of Wenhua Films, and then there was Lin Weimin, the group leader who was present.
After the speech, the most important bell-ringing session of the listing will begin.
Lin Weimin and Yu Dong stood at the front of the crowd, with many shareholders and backbone members of Wenhua Film and Television standing beside them.
In front of everyone was a gong with a red silk hanging on it, and the staff handed over the hammer for ringing the bell. There is more than one hammer for ringing the bell in the Shanghai Stock Exchange, and everyone has one.
Yu Dong held the hammer in his hand, feeling excited and nervous.
As the countdown continued, everyone rang the gongs in unison. The festive gong sounds echoed throughout the trading hall of the Shanghai Stock Exchange, and the scene was filled with joy.
Mandarin Films is officially listed!
The bell rang to open the market. This sound not only represented the listing of Wenhua Films, but also represented the start of a day's trading on the Shanghai Stock Exchange.
With the opening of the Shanghai Stock Exchange, the trading hall began to become busy.
On the big screen in the hall, the company name and stock code of Mandarin Films were displayed on the big screen in the trading hall, followed by information such as the issue price and trading volume.
Stock name: Wenhua Films; Stock code: 60**88; Issue price: 11.85 yuan/share...
This time, Wenhua Films went public and raised funds of 310 million yuan based on the stock issue price of 11.85 yuan per share.
Less than twenty minutes after the Shanghai Stock Exchange opened, the trading price of Wenhua Film & TV's stock had reached 15.4 yuan per share, a nearly 30% increase at the opening, and the trading volume reached more than 3.2 million shares. This shows that the market's recognition of Wenhua Film & TV, the first Chinese film and television stock, is still very high.
After the bell ringing ceremony, Yu Dong, Lin Weimin and others were busy accepting interviews from reporters, and only cared about the stock price during lunch.
Before the lunch break, the share price of Wenhua Film & TV had reached 17.06 yuan, an increase of 44%.
At this time, the market value of Wenhua Film and Television has reached 4.4 billion yuan. Such a start is almost perfect for Wenhua Film and Television.
While eating lunch, everyone was talking enthusiastically about the stocks of Wenhua Films.
Going public is a financing channel for a company and an important turning point in its development.
It is much more beneficial for employees, as their wages and benefits are increased, and they can also subscribe to stocks.
Before Culture Film and Television went public, the company's middle and senior management and key employees all subscribed to shares to varying degrees.
Today, after Wenhua Films went public, its stock price soared, and the value of the stocks held by this group of people also rose accordingly, increasing several times in the blink of an eye.
Among the few people, Feng Xiaogang was the most excited. Wenhua Films was going to be listed, and he subscribed for 60,000 shares in total.
In just the morning, Wenhua's stock price rose by 44%, and Feng Xiaogang's shares were all purchased at 50% or 60% off.
The stocks that were originally bought at five or six yuan per share have now been resold at fifteen or sixteen yuan per share, an increase of nearly 150%.
In just two hours, he earned five or six hundred thousand yuan.
This is too fast a way to make money!
"Director Zhang, you really have good vision!"
After Feng Xiaogang made some calculations in his mind, he said to Zhang Yimou with a smile on his face.
Zhang Yimou wasn't as shrewd as he was, but he knew he had made money, and he was equally happy. "You bought more stocks than the rest of us. Are you praising me or yourself?"
Hearing this, Feng Xiaogang couldn't help but grinning, revealing his two big teeth.
(End of this chapter)
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