Chapter 914 Car Pickup Boom
On September 30, Zhang Yimou's latest work "The Last Tang Dynasty" was released. As Zhang Yimou's sincere work in the field of costume historical blockbusters after a two-year absence from the film industry, "The Last Tang Dynasty" has been anticipated by countless industry insiders and audiences since the day the project was launched.
In order to cooperate with the company's listing, Wenhua Films spent a lot of money on publicity before the movie was released, and news and public opinion were overwhelming.
On its first day of release, "The Last Tang Dynasty" grossed 18 million yuan at the box office and monopolized most of the screening schedules in cinemas across the country. Its momentum was even greater than that of "Hero" that year.
A week later, the movie’s first week box office revenue was released.
115 million RMB!
With a box office of over 100 million yuan in a single week, "The Last Tang Dynasty" has achieved a feat that no one has ever achieved in the history of Chinese films.
After this box office figure was released, it was quickly exposed by the media, and the domestic film industry fell into silence.
Two years ago, "Hero" pushed the box office record of Chinese films to 300 million, making countless filmmakers feel powerless and hopeless to catch up in this lifetime.
A year ago, the release of Titanic raised this record again to 364 million RMB. But people think this number is not so scary now, because with the example of Hero, people still believe that Chinese filmmakers will create another legend.
But no one expected that the myth would come so quickly.
With a single-week box office of 105 million yuan, it seems that it should be easy for "The Last Tang Dynasty" to break the 300 million yuan box office of "Hero". It is not impossible to break the 364 million yuan box office of "Titanic".
Within two years, the box office exceeded 300 million twice.
These filmmakers and film and television companies don’t know whether to say Zhang Yimou is awesome or Wenhua Film and Television is awesome.
In short, they are all awesome, so awesome that they can only look up to them.
After the first week box office figures of "The Last Tang Dynasty" were released, the Shanghai Stock Exchange, which had been closed for a week due to the National Day, reopened.
On October 8, about half an hour after the Shanghai Stock Exchange opened, Wenhua Film & TV’s stock price hit the daily limit.
In the following three days, stimulated by the positive box office performance of "The Last Tang Dynasty", the share price of Wenhua Film and Television rose by three daily limits in a row, reaching 35.4 yuan per share, an increase of more than 200% compared with the original issue price.
At the same time, the market value of Wenhua Film and Television is approaching 10 billion yuan.
Yu Dong's words on the day of listing, "the market value will reach 10 billion within two years", were slapped in the face by the market just over a week later, but he was happy to accept this slap in the face.
The successful listing of Cultural Film and Television, with a sharp rise in stock price and market value, is good news for Guowen Group.
In addition to the benefits at the group level, the ones who benefited the most were of course the many employees who subscribed to Mandarin shares.
In just less than a month, the stocks that the employees had subscribed for less than six yuan suddenly rose to 35.4 yuan, nearly six times.
The number of shares subscribed by these employees ranged from 400 to several thousand or tens of thousands. For example, Wenhua’s senior executives and key personnel each subscribed to tens of thousands of shares.
Within ten days after Wenhua Films went public, 11 millionaires were created, and as many as 215 people in the entire group made tens of thousands or hundreds of thousands of profits through stocks.
Even ordinary employees who subscribed the least amount of stocks made a profit of more than 10,000 yuan from the crazy rise in the share price of Wenhua Films. This windfall could be half a year's salary for ordinary working-class people.
This is a feast of wealth!
Those employees who chose to give up the subscription at the beginning for various psychological reasons looked at those employees who celebrated it, and their hearts were filled with mixed feelings and envy.
Within the Guowen Group, there are people whose emotions are even more complicated than theirs.
They are those employees who, in the hope of making a small profit, sold their stocks to Feng Xiaogang at a low price.
I sold the stocks at a 10% discount and made a few hundred dollars, but in the end I lost tens of thousands.
What a loss!
In the week after the National Day, the atmosphere within Guowen Group was like heaven and hell. The topics discussed by employees every day were mostly about the share price of Wenhua Films.
Among the many employees who regretted their decision, Yu Hua felt particularly special.
He subscribed for the initial shares, and he was even very foresighted enough to use Mo Yan's share to buy another 5,000 shares.
Now the share price of Wenhua Film and Television has increased several times, and he has also earned more than 100,000 yuan.
Logically speaking, he should be happy, after all, the funds in the small treasury have become more abundant than ever before.
But he just couldn't be happy.
If he had not chosen to use his private money to buy Mo Yan's 5,000 shares out of selfish motives, but had discussed with his wife Cheng Hong to get money to buy the remaining 41,000 shares of Mo Yan, then he would be the millionaire now.
Pain, regret, self-blame... these emotions filled Yu Hua's heart, especially every night when he returned home and his wife Cheng Hong told him how much the stock of Wenhua Film and Television had risen, and when he was complacent about the tens of thousands of dollars he made from those 2,000 shares of stock, these emotions were even stronger.
Yu Hua was so diligent in paying taxes that Cheng Hong once suspected that he had done something wrong.
After finally fooling his wife's suspicions, Yu Hua has to face Mo Yan, his enemy.
Logically speaking, since Yu Hua bought the stocks that Mo Yan didn't buy, he should have been happy and laughed at Mo Yan, but he didn't buy all of them.
As for Mo Yan, he perfectly avoided the opportunity to become a millionaire, and gave the wealth he had obtained to Yu Hua. Although it was not much, it was still a gift after all. He wanted to laugh at Yu Hua's failed speculation, but he felt depressed when he thought that he would also be laughed at by Yu Hua.
In the end, the two got tired of each other and decided not to see each other for the next two months to avoid hurting each other.
The impact of Wenhua Films' listing on Guowen Group continues, and the box office of "The Last Tang Dynasty" is also soaring.
After earning 115 million yuan in the first week, "The Last Tang Dynasty" earned another 108 million yuan in the second week, bringing the total box office to 223 million yuan in two weeks.
Breaking the box office record of "Hero" is a foregone conclusion. Even "Titanic", the ship that swept the world, may not last long. Everyone who cares about Chinese films no longer doubts this.
Time flies, and it is mid-November in a blink of an eye.
"The Last Tang Dynasty" has been released for six weeks. With the release of the sixth week's box office, the cumulative box office of this movie has reached 380 million yuan, officially breaking the Chinese film box office history record set by "Titanic" last year.
At the same time, this record will continue to be refreshed with the continued release of "The Last Tang Dynasty".
However, this film has been released for a month and a half, piracy has already been rampant, and its potential has been basically exhausted. The only suspense is whether it can break the 400 million box office mark.
After the release of "The Last Tang Dynasty", Wenhua Film and Television's stock price experienced three daily limit increases, and then it fluctuated, and has remained stable during this period.
It was not until the news that the movie broke the record of "Titanic" appeared in the newspapers that the share price of Wenhua Film and Television rose again, forming a wave of positive lines.
Although not as exaggerated as the daily limit, the increase of more than 6% for two consecutive days has brought the share price of Wenhua Film and Television close to 40 yuan per share, and the market value has successfully exceeded the 10 billion mark.
The stock price of Wenhua Film and Television has soared, and the most direct change it has brought to Guowen Group is that this winter, the number of employees of Guowen Group picking up cars has suddenly increased.
Alto, Santana, Jetta...
Over a period of more than a month, the street cars of the 1990s appeared one after another in the National Academy of Chinese Literature and Social Sciences, and many employees talked about them with great relish.
Today, Guo Xu from the Foreign Language Department drove a brand new Xiali when he got to work, and instantly became the coolest guy in the Chinese Language and Literature College.
According to statistics, during this period, the average private car ownership rate of employees jumped from 5‰ to 2.5%, an increase of 500%.
Although the frequency of private cars within the group has increased rapidly in the past month, everyone was still surprised to see Guo Xugang driving a Xiali.
Guo Xugang is a middle-aged editor and a backbone of the Foreign Language Department. He switched jobs to another company a few years ago due to financial difficulties at home.
But now, he has become the first person in the Chinese Literature Society to drive a car. This change is really unexpected.
"Okay, Xu Gang, you haven't sold the stocks yet, but you're buying a car first?"
A group of colleagues gathered around Guo Xugang's Xiali, so naturally he was the one being teased by everyone.
"The stocks are just there and I can't run away. I've wanted to buy a car for a long time. It's convenient for going to work and picking up the kids."
The brand new Xiali made Guo Xugang feel particularly confident when he spoke.
"I never realized that you have such a rich family background!"
Many employees of Guowen Press have bought shares of Wenhua Film and Television, but although the stock price has risen, it has not yet been unblocked. Many colleagues have received cars recently, which only proves that they have saved a lot of money and have some assets.
"My family doesn't have much money, so I borrowed 20,000 yuan from a relative to buy this car."
"How much does this car cost?"
"76,000." Guo Xugang replied.
Guo Xugang did not hide the fact that he borrowed money to buy a car, but spoke openly about it. The stocks in his hands are his confidence. Some time ago, when he subscribed for stocks, Guo Xugang could subscribe for 2,000 shares with his qualifications and position. The stock price has risen to the current level, which just earned him a Xiali.
He had a plan in mind. It didn't matter even if the stock price fell later. It wouldn't be worth less than 20,000 yuan, right?
“That’s not expensive.”
“I want to get one.”
Colleagues were talking about Guo Xugang's new car, and many of them were eager to buy it.
Lin Weimin stood at the office window, looking at the crowd downstairs with a frown on his face.
These employees of the group still lack financial knowledge. They haven’t cashed out their stocks yet, but they are selling their cars very quickly.
Of course, he is not without confidence in his own company, but he is just afraid of the unexpected, and it is obvious that he could have been more cautious.
However, he couldn't help feeling a sense of accomplishment at the same time, especially after seeing Guo Xugang pick up the car, he recalled how he had returned home for a living.
Unknowingly, Lin Weimin's actions have changed the fate of many people.
(End of this chapter)
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