Chapter 139: In vain
What excited her the most was that if all the jeans could be sold today, they would make a considerable profit, which was a critical opportunity for a small stall that had just started. However, she was also worried. A thousand pieces of goods were piled up in this small space, and she even had to turn sideways to walk through. She also felt a little uneasy: after all, this was a newly opened stall, they were unfamiliar with the place, and they were novices. Would anyone really be willing to buy?
Seeing the nervousness and uneasiness on Song Weiwei's face, Shen Yan gently held her hand and comforted her softly, "Don't worry, the customer flow here is not bad. Look, people are constantly coming and going on both sides of the street, which shows that it is popular."
She said firmly, "As long as we go all out and give 100% effort to sell, shout, and greet customers, this thing will definitely be done."
Hearing her speak so firmly and forcefully, Song Weiwei felt a little uneasy, but she quickly took a breath, calmed herself, and her fighting spirit rekindled in her eyes. She whispered back, "Yes, let's give it a try! How will we know if we don't give it a try?"
Just as they were tidying up the shop, the surrounding environment began to become lively.
The other shops next to the stalls were filled with hawking sounds one after another. Some stall owners even turned on their audio equipment to play advertising music to attract passers-by to stop. For a moment, the whole market seemed to have entered the peak period in advance, and it was noisy and full of the lively atmosphere before business opened.
These are relatively common avant-garde practices in the market, mainly concentrated in some trendy business districts or Internet celebrity markets, and are actually not common in ordinary small business operations.
After seeing other merchants doing the same thing, Shen Yan and Song Weiwei also started shouting slogans and selling their goods.
This approach quickly produced results.
Many passing customers stopped and walked towards them, starting to choose clothes in front of their stalls.
But compared with the situation on the overpass, the situation here is completely different because there are so many small shops around.
Although they can attract a certain amount of traffic, the number of people who are actually willing to buy clothes from them is far less than before on the overpass.
People often say to their companions while looking at clothes: "I will go to other stores first to see which one has a better price, and then decide where to buy."
In this way, they sold from nine in the morning to ten o'clock, and after a full hour, they only sold twenty pairs of pants in total.
This result really brought their mood down to the ground and they were deeply devastated.
You know, if they were still being sold on the overpass at that time, more than 180 pieces would have been sold by now.
Although business is very slow now, even bleak, they have never regretted moving here to set up stalls.
But the current situation must be reversed as soon as possible.
Seeing the sales decline so seriously, Song Weiwei became a little anxious.
This situation made her feel extremely restless. She couldn't stand or sit, as if she didn't know where to put her whole body.
"What should I do, Shen Yan?"
she asked eagerly.
After hearing this, Shen Yan, who was sitting in a wheelchair, did not respond immediately.
She first reached out and held Song Weiwei's hand, signaling her to calm down and not panic too much, and then fell into deep thought.
After a moment, she carefully analyzed that the reason why business here is not doing well is that the types of goods around are too similar and there are too many stores for customers to choose from.
Customers will carefully compare and check each store one by one, and finally choose the cheapest and most suitable one to place an order.
However, their products do not have any outstanding price advantages, so it is naturally difficult to sell them smoothly.
However, if we rashly compete with others on low prices now, not only will the profits be meager, but it will also turn into an endless and inescapable war of attrition.
Everyone competes on price, profits are squeezed again and again, and in the end no one makes any money.
This was completely different from what she had originally envisioned - her idea was to get everyone to work together to improve product quality, push up prices, and achieve healthy market competition and development.
But the reality is that competitors compete with each other and fight to lower prices, resulting in the profits of the entire market being hollowed out.
Since the problem is that other people's products are almost the same as theirs, instead of passively accepting the blow, it is better to take the initiative to seek change, find ways to make their products stand out, and establish their own style.
She is very clear that only by creating unique characteristics and forming irreplaceable brand advantages can she take the initiative and have the right to speak in the fierce competition.
Thinking of this, she turned to look at Song Weiwei beside her and said calmly, "Weiwei, do you know of any small tailor shops nearby that have good craftsmanship, especially those that can embroider?"
Song Weiwei's face was full of confusion. She asked in bewilderment, "Embroidery? What kind of flowers?"
Shen Yan had already taken out paper and pen, lowered her head and quickly drew a few patterns. As she drew, she said, "Our current goods are exactly the same as those sold in other ordinary shops. They have no characteristics and no recognition."
"You won't get far on the Willow Grove Road if you do that."
She then added.
“Even if sales are decent, we are only competing in the market by offering low prices.”
“I don’t want to continue to rely on cheap prices to attract customers.”
She looked up, her eyes full of determination as she spoke. "I'm going to give these jeans some flair! Something unique and instantly recognizable."
“These special features are our core competitiveness!”
She spoke firmly.
After all, if the jeans they sell now are no different from those sold by other brands, they will not attract any attention at all, let alone attract loyal customers.
Why not use a sewing machine to embroider a few colorful, beautiful and trendy flowers on each pocket?
In this way, the pants immediately look different, with a visual impact and exclusive logo.
After hearing her words, Song Weiwei looked hesitant and said with some concern, "Isn't this too risky? If the customer doesn't like it or doesn't buy it, then these pants will be wasted."
In fact, Shen Yan had already considered this.
She nodded and patiently explained, "That's why I thought I'd try making a small batch of 100 to see the results."
"We can observe how many customers will place orders for this new design after they come here."
"If the data shows good results and guests accept it, we will fully promote this new style and design concept."
But a new problem arose. Song Weiwei frowned, "The problem is that I can't find a tailor who is both skilled and quick."
At this time, they had just solved the problem of fabric, but were stuck at the most important link.
Clothes can be designed and materials can be found, but if no one makes them, everything is in vain.
This problem was like a hurdle that stopped them from moving forward.
Continue read on readnovelmtl.com
