Chapter 147: Helping in Times of Need
"This time I didn't wait until the quantity reached 100 pieces before delivering them. I sent 80 pieces first."
He said with a hint of pride, "I wanted to avoid keeping everyone waiting for so long."
"If I insist on collecting a hundred pieces before sending them over, you'll have to wait twenty minutes for nothing."
He said this with a serious and focused look in his eyes, "And these 20 minutes are precious golden sales time, we can't waste a single minute!"
“Although the bagging speed was a little slow at the beginning, everyone found the rhythm later and the work efficiency improved a lot.”
Based on his observations and calculations, he has basically mastered a relatively stable processing method. "So based on this progress, I estimate that I can complete about 100 pieces in an hour."
"So I'll deliver these 80 pieces first, then immediately go back over there to get the remaining batch of about 100 pants, and then deliver them again."
As he spoke, he patted the package on his shoulder that had not yet been completely unloaded. "This will help us avoid stock shortages as much as possible."
At this time, Chen Yan and Song Weiwei were facing the situation where the supply of goods was about to run out, especially the embroidered jeans, which were almost gone.
In this situation, receiving news of restocking is undoubtedly as important as timely help.
Cao Yangfei’s new goods were like timely rain after a long drought, instantly making the entire stall glow with hope!
Chen Yan said to him excitedly with a beaming face, "Yang Fei, just do it! Keep following this line of thought!"
When Cao Yangfei heard this, his heart felt as sweet as if he had drunk honey.
The feeling of being affirmed by others is different. He suddenly became full of energy and motivation. Before he finished speaking, he immediately turned around and ran back to the processing factory, ready to strike while the iron is hot and order another batch of new models.
On this side, Chen Yan and Song Weiwei were also infected by this excitement. They quickly adjusted their state, regrouped, and devoted themselves more diligently to the work of selling goods.
However, today's supply of goods is still a bit insufficient and not prepared enough.
Even though the sewing machines under their feet were almost sending out sparks—almost to the point of smoking—the output still couldn't keep up with the sales.
The inventory was gradually reduced and eventually sold out, with no new models to support sales. On the other hand, the prices of the pants without embroidery were high and they also lacked eye-catching design elements, resulting in mediocre and less than ideal overall sales.
Looking at the unsaleable styles, Shen Yan calculated and thought about the way out.
After a few seconds, she finally suggested, "How about we try selling them as a combo meal? Maybe that could boost sales."
"Look, the basic style is originally priced at 33 yuan a piece, while the embroidered style is 42 yuan a piece."
"If customers choose an embroidered item and a basic item at the same time, we can sell them as a package for a total of only 72 yuan."
"The basic models cannot be reduced in price. This is our bottom line."
"But if the customer is willing to buy an embroidered piece as well, we can offer a discount and reduce the price of the embroidered piece to 39 yuan."
She thought about it over and over in her mind and felt that this trick should be effective. She wanted to test whether anyone would really take away an extra pair of basic jeans because of a discount of only three dollars.
Don’t underestimate the impact of these three dollars. In the eyes of people shopping on the street, it may be worth the money for a cheap snack!
Moreover, this marketing method is equivalent to delivering food to customers in disguise. It is a clever way to guide customers to consume, and may even encourage them to take out their wallets and pay.
The fact was just as she expected, no one was indifferent about it.
Some passing customers were already looking for jeans styles that suited them on Liulin Road, and no matter which store they went to, they were there to buy pants.
Although the clothes in other stores are roughly similar to her products, they are not necessarily better than hers, especially her basic styles, which are softer and more delicate in texture, and are both close-fitting and comfortable to wear.
Other stores may only give a discount of two to three yuan at most, and the selling price is basically maintained at around 30 yuan.
But not every consumer has the opportunity to get a discount or successfully negotiate a good price.
In the end, many customers will come back to buy from them.
After all, if you buy them separately, wouldn't the embroidery model cost 42 yuan each, and the basic model cost 33 yuan each?
In this way, you will have to spend a lot more money every time you buy a set!
Anyway, no matter which one you choose, it makes no difference when you wear it. As long as you can save a little budget, it is very cost-effective.
In this way, driven by the sales boom caused by embroidered jeans, the sales of ordinary models actually exceeded the originally popular embroidered models.
Because the number of embroidery styles is very limited, with only 80, most customers have to be quick to buy them if they want; however, basic styles, on the other hand, are not only in sufficient supply and stable inventory, but also much more affordable, so many people come specifically for them.
The overall sales situation on that day showed that a total of 80 embroidery styles were quickly sold out as soon as they were put on the shelves. At the same time, it also led to the successful sales of 60 basic styles.
It took less than half an hour from the time the products were put on the shelves to the time they were sold out. The whole process was extremely fast and the products were swept away by customers.
While waiting for Cao Yangfei to deliver the second batch of goods for half an hour, they successfully sold 20 pairs of basic jeans without any embroidery patterns.
Through these before and after comparisons, the sales difference between the two styles is very obvious, and the attention brought by the embroidery style far exceeded expectations.
If they can ensure a constant supply of embroidery styles, at this rate, the overall sales speed is expected to reach about 280 pieces per hour!
Compared with the previous average sales of only 180 to 200 pieces per hour, this data can be said to be a very significant breakthrough, a huge improvement!
That is to say, compared with normal times, the sales growth rate within a single hour reached an astonishing 40% to 56%!
Therefore, the strategy of "adding embroidery to jeans" must be implemented immediately!
This is the core secret to attracting traffic to your store!
It is the most successful way to promote and learn from!
When Cao Yangfei delivered the goods for the fourth time, all the jeans that needed embroidery that day were completed and sold successfully.
Every time he brought back the goods, they were sold out in almost half an hour, and the sales momentum remained strong.
Fortunately, they also display some ordinary styles of clothing without embroidery in the store. Although this simple style is not as fashionable as those exquisite embroidered clothing, it is versatile and durable, and is also favored by many customers.
In order to fill the gap before the arrival of new goods, Chen Yan and her companions began to focus on selling the ordinary clothes in stock.
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