Chapter 152 Potential
“Instead of being secretly learned by others, we should take the initiative to show it and present it openly.”
Shen Yan smiled lightly, her eyes firm and calm, "That's why I said that the second stage must not begin until the effects of the first stage are fully exerted."
"In the first stage, we made money by mastering detailed technologies that others didn't know."
"Just because we are the only ones who can do it now doesn't mean that others won't be able to learn it or keep up in ten, twenty, or even thirty days."
"Once that happens, the market will probably be filled with stalls selling embroidered jeans."
"If everyone sells the same things and uses the same methods, then our products will no longer be unique and competitive."
After listening to this, Song Weiwei slowly raised her head from her original doubts, and her tone gradually became firmer. "But what if we can provide more options?"
"What if we could allow customers to not only choose the style, but also select the pattern, design, and even the color combination, and then we could embroider the pants on the spot according to their needs?"
“They are no longer limited to choosing from the few patterns we provide, but now have more room for customization.”
"Instead, they can come up with their own ideas or choose one from the hundreds of patterns we have, and we will embroider it for them right away."
"This is a service that customers can design themselves, which is different from traditional custom-made products. Customers are no longer passively selecting products, but actively participate in the product creation process."
"It means that customers can participate in the creation of the product together. In other words, every customer can have a unique pair of jeans. Their ideas will be valued and their personality will be reflected."
"This makes it more interesting. Each pair of pants is unique, so customers will naturally like it more. Such products are not just clothes to wear, but also an expression of identity."
“I guess our customers will become more loyal to us because they are not just buying a pair of pants, but completing a creative process of their own.”
"At the same time, we are not afraid of other stores imitating us, because each store's service model is different. Even if other businesses try to imitate us, it will be difficult to replicate this highly personalized customization experience."
"Our greatest confidence comes from Aunt He's excellent craftsmanship. Ordinary embroiderers can't produce this level of work. This is the cornerstone of our entire project and a guarantee of quality."
Huang Xiaoqin felt a little embarrassed by the compliment, a faint blush appearing on her face. She smiled and replied, "Actually, it's because you prepared so many patterns that I can embroider! I just turned your designs into reality."
Shen Yan nodded, her eyes sparkling, “Yes, this is the second advantage I want to talk about.”
"Our designs are updated very quickly, and there are always new ones. We have a dedicated design team that adds new designs to the inventory every week, ensuring that every time customers come to the store there are new choices."
"With Auntie He's craftsmanship, we have no chance of competing with other businesses in embroidery. They may be able to imitate one or two patterns, but they can't continuously innovate."
Song Weiwei and He Junshan looked at each other, with surprise and admiration in their eyes.
The more I listened, the more I thought this idea was feasible.
As long as they stay ahead of the trend and have some publicity and promotion, they don't have to worry about being surpassed by others.
The uniqueness of the brand will be their biggest moat.
The two couldn't help but get excited. They had already started imagining the future of the store being very popular, and even the customer feedback came to mind.
Song Weiwei and He Junshan looked at Chen Yan eagerly, as if she was the leader who could lead them out of the predicament.
She continued, "Of course, all of these services are based on customers buying our most basic jeans. We must ensure that the quality of our products is something customers are willing to buy in the long term, otherwise personalized design will lose its meaning."
She lowered her head and thought for a moment, her tone becoming calmer before she continued, "But there is a drawback to doing this."
Song Weiwei and He Junshan couldn't help but take a breath, and the atmosphere seemed to quiet down in an instant.
Song Weiwei asked hurriedly, "What shortcomings?"
Huang Xiaoqin spoke slowly, her voice low but clear: "It will take longer to embroider a single flower. Each customer may have to wait an extra hour or two, or even longer. This may be difficult for people who pursue efficiency to accept."
Shen Yan nodded with a smile, her eyes showing some approval and composure, "It seems that, Aunt He, you have already thought about these issues over and over in your mind."
She paused, then continued in a steady tone, "And this is exactly what I want to discuss with you. It's the most important core issue as we enter the second phase of our cooperation—how to distribute the profits."
When Huang Xiaoqin heard this, her heart sank suddenly, as if a small stone was hanging on her chest, making her a little nervous, and her heartbeat involuntarily quickened a few beats.
She had never expected that Shen Yan would make such an unexpected proposal next.
Shen Yan remained calm and composed, saying in a gentle voice, "Behind every decision I make, there is only one goal—that is, to sell basic jeans."
"After all, embroidery is not my ultimate goal."
"It's just a tool for me to get customers into the store and buy jeans."
"I arranged for you to come to the store to embroider on site, in fact, to boost the overall sales of those basic jeans."
"And when the number and difficulty of the embroidery gradually increase, and each one takes up more of your time and energy, we will give you all the profits that were originally used for the embroidery process."
She paused, her tone unchanged but her meaning clear, "In other words, every time you complete an embroidered pair of jeans in the future, the added value of the embroidery will belong entirely to you."
When Huang Xiaoqin heard this, she couldn't help but gasp and stood there in a daze!
She quickly calculated in her mind: If she could complete 100 pairs of embroidered jeans in a day and earn 8.5 yuan for each pair, then the total profit would be a full 850 yuan!
And that 850 yuan actually belonged to her alone!
850 yuan!
This is much higher than her daily salary working in many small workshops!
Think about it again, if she works faster and is more efficient, and can complete 150 items a day, then she will earn 1,275 yuan a day!
This is too exaggerated!
It can be said that the potential for making money is amazing!
Just as she was filled with shock, Shen Yan added, "However, the premise is this: the price of the embroidery must be set by us."
"At the same time, embroidery can only be done in our store and only on the basic styles of jeans we specify."
She smiled and reassured him, "Please rest assured, Aunt He. The price of the embroidered ones will definitely be higher than the ordinary ones, and there will be a clear distinction between the two."
"This will ensure that you can truly benefit from it."
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