Chapter 218 Wholesale
He has connections in this area, and he is also active and sociable.
He smiled and said, "Boss, you guys run the stall for a while, I'll go get the big clients."
Although the profit of retail is higher, in order to expand the business and expand the scale so that large quantities can be shipped out of the factory in the future, it is necessary to open up wholesale sales channels.
After listening to this, Shen Yan nodded to show her understanding. She reminded him, "Go ahead and try to find some big orders. It would be even better if you can establish some stable, long-term cooperative relationships."
In fact, Cao Yangfei already had an idea in his mind.
He usually knows many colleagues and dealers in society and is familiar with them.
He responded readily, "Understood, Boss!"
After saying that, he set off and headed straight for where the crowd gathered, intending to talk to some people who were dressed like bosses or middlemen.
Hope to get some big orders.
This batch of denim tops is new stock and relatively rare on the market.
Both in terms of quality and style, they are more competitive than ordinary denim tops on the market, which undoubtedly gives them a great advantage.
The style is novel, fashionable and stylish, and it looks very stylish when worn.
This unique design combines trendy elements with street style, giving it a sense of sophistication and fashion at first glance. It is not only loved by young people, but also by many middle-aged people who stop to watch.
Whether it is the slim fit or the color matching, this dress shows the designer's unique taste and aesthetic grasp. After wearing it, the whole person looks energetic and full of aura, as if walking at the forefront of urban fashion.
Therefore, it quickly attracted customers of different ages to come and watch and buy.
Groups of young women gathered in front of the clothes in twos and threes, carefully studying the styles and colors; middle-aged customers looked through the fabrics and asked about the prices; and some male customers, although they came with their companions, couldn't help but take a few more glances at the clothes and even tried to choose some.
The crowd in front of the stall gradually increased, making it very lively. Some customers even took photos and posted them on WeChat Moments to attract more friends to visit and buy.
In just one and a half hours, nearly 300 pieces were sold.
This is not only due to the unique design of the clothing, but also due to the reasonable prices and thoughtful service on site.
Cao Yangfei was busy running around, constantly recommending new styles to customers and asking them to try on different outfits, while the sales staff next to him also quickly completed tasks such as packaging and cashiering.
Sales continued to rise, and inventory was once in short supply. Everyone was surprised by the sudden hot sales, and the scene was full of energy and enthusiasm.
At the same time, Cao Yangfei also gained something by attracting a guest from outside the city.
This customer is a wholesaler from the north who travels back and forth all year round to select sources of goods.
With his eloquence and vision, Cao Yangfei successfully led the foreign businessman to their stall and introduced in detail some of the best-selling clothes.
After inspecting the goods, the other party ordered 1,200 pieces on the spot.
While looking through the clothes, the other party praised the workmanship and patterns, and was especially satisfied with the overall style and texture.
So, he decided on the spot to place a large order, preparing to purchase 1,200 pieces at one time, and planned to bring these clothes back to his city to sell, hoping to open up new sales channels in the market.
Cao Yangfei was quick and efficient. He took half of the deposit from the customer and asked him to wait for two hours. He immediately arranged for the goods to be delivered.
Although the inventory was in a critical situation, Cao Yangfei knew that the company's warehouse still had reserves, so he quickly made a phone call and arranged for people to pack and ship the goods to ensure that the goods would be delivered within the promised time.
Throughout the entire process, his movements were decisive and efficient, demonstrating strong execution and business acumen.
Because their clothes are new and unique, the customer is willing to wait.
Not only was he attracted by the styles, he also saw the potential for future sales in these clothes.
He felt that once this batch of goods was put on the shelves, it would definitely cause a strong response in the market, so he was very patient in waiting and even offered to help with packing to speed up efficiency.
But I didn't expect Cao Yangfei to be so efficient. He shipped 1,200 pieces of cargo in less than two hours.
This was beyond the expectations of the out-of-town guests. They had originally thought that it might take at least three or four hours or even longer to prepare the goods. Unexpectedly, just after they sat down and drank a few sips of water, Cao Yangfei had returned with batches of goods.
The goods were neatly stacked and loaded onto the truck and delivered to the stall in a very short time. The whole process was so smooth that there was almost no delay.
She also brought along 400 pairs of embroidered jeans that He Xinci had just made.
In order to rush to produce this batch of jeans, the team worked overtime and finally produced some finished products, which happened to be delivered together with this batch of tops, which was an unexpected surprise.
The customer's eyes lit up when he saw the jeans with embroidered patterns.
The exquisite hand-embroidery is lifelike, and the patterns on each pair of pants are carefully designed and handmade, with great detail and artistry.
He immediately squatted down to take a closer look, nodded unconsciously, and showed great interest on his face. It was obvious that he was impressed by this unique embroidered jeans.
But when I heard the wholesale price was 33 yuan a pair, I hesitated: "Why are jeans so expensive?"
There was a mixture of surprise and hesitation in his tone. After all, this price was relatively high in the current market, and was far behind the price of ordinary jeans.
He was undecided for a moment, wondering whether it was worth buying these embroidered pants.
Shen Yan explained with a smile: "This pair of pants is specially designed and hand-embroidered by us. There are original costs in it. They are not ordinary pants, so they are naturally more expensive."
She patiently explained to the customers the origin of the design and the craftsmanship, emphasized the complexity and time-consuming nature of each embroidery, and pointed out that this was the selling point of this batch of jeans. It was precisely because they were original that they had a differentiated competitive advantage in the market.
In her heart, she actually hopes that the jeans will be sold more in retail.
After all, embroidery requires manual work, and the output cannot be increased, so it is not suitable for large-scale wholesale.
Each pair of trousers requires a skilled embroiderer to spend a long time to complete, and the production speed is far slower than the assembly line manufacturing in general factories, so it is difficult to meet large-scale demand.
The retail market pace is slower, but the unit price can be higher and the profit will be more substantial.
It is more suitable for the retail market with high unit prices and stable sales.
Therefore, when formulating the sales strategy, the team decided to give priority to supplying this batch of embroidered jeans to retail customers to ensure overall profits and brand tone.
Although bulk wholesale can deliver goods quickly, it is not conducive to the stable growth of the brand from a long-term perspective.
Therefore, the wholesale price is set higher in order to guide everyone to focus on retail.
This pricing strategy not only reflects the scarcity and high value of the product, but also effectively curbs large-scale purchases in wholesale channels, thereby ensuring the overall sales rhythm and brand operation direction.
Shen Yan is well aware that such pricing will scare off some wholesalers, but she firmly believes that choosing the right market and customer base is more important than blindly pursuing shipment volume.
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