Chapter 219 The Reward of Hard Work
This customer just bought 1,200 tops for 13,800 yuan. He didn't have much money left in his pocket and couldn't buy in bulk.
He felt the change in his pocket, looked at the price tag on the embroidered jeans, and realized that his funds were running low and he would not be able to purchase large quantities of products in a short period of time.
But he still couldn't help being tempted.
Despite being short of funds, he was still reluctant to give up these embroidered jeans.
He knew this was a rare opportunity, and if these pants were trial-sold in his city, they might become the next hot-selling item.
He imagined the scene of customers rushing to buy the jeans after they were put on the shelves, and his heart began to surge.
I was thinking that if I brought these jeans back to Nanshi, could I find a factory to make a replica of them myself?
He had a feeling that this style would be a hot seller!
Since the price is too high and we cannot be the agent for all of them, we can find a manufacturer to customize it based on this design.
He believes that the market will definitely accept it, and it may be cheaper and easier to sell.
After thinking it over, he gritted his teeth and said, "Boss, give me 50 pairs of these jeans to try first."
In order to verify the market demand, he decided to buy a small amount of embroidered jeans and sell them first, and then use the trial sales data to further decide whether to cooperate in customization or continue to increase the order quantity.
Although the number is small, it represents an attempt and may open up new market opportunities.
In the end, they not only sold 1,200 denim tops, but also successfully sold 50 pairs of embroidered jeans.
This order not only refreshed the stall’s sales, but also opened up new ideas for subsequent product promotion.
Both Cao Yangfei and Shen Yan knew that this order was not just a transaction, but an important leap for them to move towards a broader market.
But Shen Yan still has a bigger plan in her mind - she is not just satisfied with the current sales channels that have been established, she wants to further expand her downstream wholesale network.
She knew that if she could establish a stable and extensive wholesale channel, it would not only reduce her pressure in the retail sector, but also increase overall profits.
So, taking advantage of the opportunity when a customer who came to buy a denim jacket stopped in front of the stall, Shen Yan smiled and asked, "Boss, what's your name? Can you give me your phone number?"
Then, she added, her tone sincere but not anxious, "Would you like to leave us your contact information? We'll notify you first if we have denim jackets next time, so you don't miss out on the great deals."
To boost their confidence, she also took the opportunity to explain the hot sales of her products: "Our denim jackets are selling very fast. Look, we've only been setting up our stall for three or four hours today, and we've already sold hundreds of them."
As Shen Yan spoke, she pointed to the remaining stock on the shelf and continued, "Our quantity of goods is not large to begin with, but even if we sell them one by one at the retail price, we won't have trouble selling them."
Then, she changed her words to a more considerate one, guiding the customer to leave their contact information: "To avoid the situation where you make a special trip next time and can't get the goods, especially before we produce them, your trip will be in vain, so would you mind leaving your phone number?"
In fact, there is no telephone installed at their stall yet.
The convenience of telephones has become increasingly apparent at the moment, and Shen Yan keenly realized that it was time to equip the stall with a telephone.
Of course, the customer was no layman, and he was very clear about the current market performance of denim jackets.
Otherwise, he would not have placed a huge order of 1,200 pieces at once during their first collaboration.
After listening to Shen Yan's words, the customer nodded and said, "My surname is Tao, and my name is Tao Jinghai. Okay, I'll tell you the phone number of the store. Just call this during the day, and there will usually be someone to answer."
After finishing speaking, Tao Jinghai took out a pen and paper, wrote down a string of phone numbers, and handed it to Shen Yan.
After Shen Yan took the number, she carefully wrote it down in her notebook, then looked up and said, "Boss Tao, don't worry, we will notify you as soon as we have the goods and ask if you want to keep them."
Originally, Tao Jinghai wanted to ask her about embroidered jeans, because he had heard other colleagues mention this new style, and the market response seemed to be good.
But on second thought, the price of embroidered jeans was indeed too high, which made him a little discouraged, so he gave up the idea.
He then loaded the batch of denim jackets he had just purchased onto the tricycle he had ordered earlier and said, "Okay, then let me know when the stock is available and I'll arrange for someone to pick it up."
After watching Tao Jinghai load the goods and push the cart away, Chen Yan and her companions waved goodbye to him.
After seeing off this important wholesale customer, they returned to the stall, began to receive new customers, and continued to sell clothes.
More than five hours have passed since they set up their stall.
According to statistics, they have sold 700 denim jackets in retail and completed a large order of 1,200 pieces in wholesale. Fifty pairs of embroidered jeans have also been reserved today.
Right now, the time is already 5:30 in the afternoon.
Considering that customer traffic is still at a good level, they don't want to change the main styles too early.
After some discussion, they reached a unanimous decision: to continue selling denim jackets for another hour, and then at 6:30 pm on time to shift the focus to vigorously promoting embroidered jeans.
Today, the wholesale price of a denim jacket is 11.2 yuan, and the retail price is 33 yuan per piece.
With a reasonable price range and stable sales, they are confident that they can also increase the sales of embroidered jeans.
In half a day, a total of 700 items were sold at retail, plus the 1200 pieces of clothing sold wholesale earlier, the total sales volume was already quite impressive.
After a rough calculation of the wholesale and retail data, and looking at the price difference alone, it seems that they are indeed losing money this time.
But Shen Yan had her own ideas. She believed that the real way to make money was not through retail sales overnight, but through future wholesale business. If she could wholesale 5,000 or even tens of thousands of pieces a day in the future, the profit would be truly substantial, and this would be the long-term solution.
Therefore, in her opinion, this transaction is just like the old saying "throwing a brick to attract jade", which is a strategy to attract the attention of big customers with small sacrifices.
Sure enough, in less than half a day, the remaining 300 denim jackets on the stall were quickly sold out, and they immediately started to replace the goods and began to focus on selling jeans.
Don't underestimate the higher unit prices and seemingly considerable profits in the retail sector.
In fact, actual retail work is the most tiring and difficult.
After a busy whole day, Shen Yan, Song Xiaomei and Cao Yangfei were almost exhausted.
My head was buzzing and I couldn't think straight. My hands and feet were as stiff as if they were chained. My lips were peeling from talking too much and not hydrating them in time.
But the good news is that their persistence and hard work were finally rewarded.
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