Chapter 37 Admit Mistake
Shen Yan's hands were sore from the beating, but the anger in her heart still could not be calmed down. She felt that all this was Cheng Yingzi's own fault.
She slapped him again, "What's wrong?"
Cheng Yingzi sobbed and said, "I shouldn't have told anyone the recipe."
It seems that she finally knows how to anger Shen Yan!
Shen Yan stopped beating her, took a breath, and then asked: "Then how are you going to make up for it?"
I wondered, is it enough to just admit my mistake? Doesn't it require compensation?
Cheng Yingzi shook her head helplessly, "I don't know what to do."
Shen Yan stood up from her chair and pointed at her nose, "That's an old recipe you're talking about. We haven't used it for a long time!"
Then he said loudly: "But you are so self-righteous and ungrateful that it really makes me sick!"
She continued to warn, "You! From today on! If you dare to do anything here that harms others and yourself, or use despicable means to disgust us, I will make your face hurt forever!"
After hearing this, Cheng Yingzi shrank into a ball in fear and subconsciously covered her face.
The scene of being slapped just now seemed to be replaying in front of my eyes!
Her face really hurt.
She thought, they are really scary, they actually hit people in the face.
"Do you understand?" Shen Yan's voice was like thunder.
Cheng Yingzi sobbed. She just wanted to leave quickly and never had to face these two terrible women again.
She nodded hurriedly: "I understand!"
"Let me go! I want to leave!"
"You can't hit me anymore!"
"It's wrong for you to hit people!"
But in fact, she couldn't guarantee that they wouldn't beat her again!
Seeing them now, her heart was in her throat.
Shen Yan frowned and pointed in a direction, "Run as far as you can! Don't bother us again!"
Cheng Yingzi ran away so fast that it seemed as if there was a wild beast chasing her!
Finally, Cheng Yingzi was driven away. Song Weiwei breathed a sigh of relief and felt much more relaxed.
But she was still holding her breath in her heart, because the arrival of this woman not only disrupted her normal business, but also brought a series of troubles.
But when she thought about how she had made it impossible for her to do business, she became angry again!
After all, the impact on their business is very serious.
Song Weiwei felt very aggrieved and curled her lips, "Chen Yan, what should we do about this?"
"She has leaked the formula. Once some customers know the formula, within a few days many people will know how to make their own cleaning agents!" Song Weiwei continued.
"This is a huge blow to us selling cleaning kits at our street stall!" She slammed the table hard.
"It simply cuts off our way to survival!" She even had tears in her eyes when she spoke so excitedly.
"If others make it at home, they won't buy our products!" Thinking of this, Song Weiwei couldn't help but sigh.
"What should I do?"
Shen Yan thought about it and said, "It's okay. Our materials will be made public sooner or later."
"Even if it's not disclosed now, once the cleaner is ready, the ingredients list will list the materials used."
She analyzed, "Fortunately, the specific proportion of the materials has not been leaked."
"As long as the formula is released, it's not a dead end and can still be salvaged."
"Besides, we will encounter this situation sooner or later!"
She continued, “Our question now is how to adjust our sales strategy in light of the fact that the material has been made public.”
"Our recipe is no longer a secret, so we can no longer say things like 'only our family has it'." Shen Yan said slowly.
“We need to change the term…”
Shen Yan paused, "Let me think about it."
Her eyes became deep, and she began to conceive a new plan in her mind.
"Let's change it to this: let professionals do professional things. After all, in this era of increasingly specialized division of labor, letting professionals do professional things is the wisest choice."
"It's really troublesome for customers to mix their own cleaning products at home. Not only do they need to prepare various materials, but they also need to spend a lot of time and energy researching the formula. It's better to let us mix it directly, saving time and effort."
"They should spend more time on pleasant things like drinking tea, dressing up and buying clothes! This is the lifestyle modern women should pursue, instead of wasting precious time doing hard and complicated work."
"Furthermore, our detergent is of such high quality that one bottle is equivalent to four bottles of other brands on the market! In other words, if you buy one bottle of our detergent, its effect will exceed the effect of four bottles of other brands combined!"
"Buy a bottle of our detergent, and in actual use, its effect is almost equivalent to several bottles of ordinary toiletries! In this comparison, choosing us is not only more convenient, but also much more cost-effective."
Shen Yan became more and more excited as she spoke. "However, the above reasons are just the answers we give when customers ask why they should buy the detergent produced by our company."
"But they are not suitable for widespread external promotion as advertising slogans."
"I think we need to rethink our advertising language about how to accurately convey the benefits of our products."
“Let’s rephrase it as: ‘One bottle of mild, high-efficiency household cleaner replaces four! One bottle of cleaner is equivalent to the combined effectiveness of four different types of laundry care products commonly found on the market!’ This will better highlight the product’s benefits.”
"Also, please continue to vigorously promote the promotions we mentioned previously, such as buying shiny tiles and getting a pair of stylish jeans for free, or getting a whole set for just 38 yuan."
Song Weiwei's eyes became brighter and brighter as she listened!
Her fighting spirit seemed to be ignited again!
Yes! That’s the way!
Since the road ahead is blocked, she will have to open up a new path next!
"Okay! Let's sell our products according to this idea!"
After a moment's thought, Song Weiwei suggested, "But we don't need to proactively disclose information about the raw materials needed to make the detergent to our customers for now."
"When there are customers who are really interested and want to know more about it, we will tell them in detail."
"Postponing the specific time point for full disclosure of all raw material ingredients is a very necessary and beneficial decision for us."
"We have to wait until our production line is rolled out, mass production begins, and we can sell it at retail outlets before we can fully disclose the material information!"
"This way, those who also want to make cleaning agents, such as Huang Yide last time, will not be able to catch up with our progress!"
Shen Yan nodded, "Okay, that's a good idea, let's do as you say."
They started selling things again.
There are more people at the market today than usual.
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