Chapter 174 Establishing Sales Channels
However, the order placed by the other party is really too large. Once the deal is concluded, the profit will definitely be considerable.
Even though he had not yet communicated the wholesale price of the embroidered jeans in advance, nor discussed the price with Chen Yan, He Junshan still calmed the customer's emotions and led him back to their stall with a smile.
He has a bottom line in his mind - each piece must be sold for at least 30 yuan.
He knew clearly that the jeans were purchased at cost from Lin Youfa.
After careful calculation, if he added the profits that each of the three of them deserved, the cost of the embroidery he was responsible for, and the stall rental, water and electricity bills required for daily operations, as well as the transportation costs for daily purchases, etc., then as long as each piece could be sold for 30 yuan, he could maintain normal profits.
The price that both parties finally agreed upon was 33 yuan per piece.
The retail price of this pair of jeans is 42 yuan.
This is a very popular style with high market acceptance and relatively affordable price.
In the market, such jeans are usually sold at more than 40 yuan, so for customers who want to pursue high cost performance, 42 yuan is already a reasonable price.
This time, the customer ordered a large quantity at one time, so Shen Yan certainly couldn't calculate it based on the retail price, but had to take into account the discounts for bulk purchases.
As a result, the two sides finally reached a compromise wholesale price.
This will not only satisfy customers but also ensure your own profits.
I bought a lot this time, so it’s a good deal at wholesale price.
Chen Yan also gave a very sincere price, 33 yuan per piece.
This is an extremely attractive offer for large orders.
For customers, this price means that they can get more profit margins in their own stores; for Shen Yan, this price ensures a stable cash flow and sales efficiency.
Both parties benefit from it, which is also a manifestation of business wisdom.
After the merchants left, He Junshan carefully counted the money he had received. After confirming that it was correct, he solemnly handed it to Chen Yan, "Boss, please don't blame me for making the decision on my own. I was so nervous just now, my heart was beating so fast. I was really afraid that I would mess up this deal."
When he said this, his eyes were a little evasive, and his tone was filled with a hint of nervousness and anticipation.
I was nervous because I was afraid that my way of handling the matter was inappropriate, but I was also looking forward to the boss's affirmation of my progress.
100 pairs of jeans, 33 yuan each, total price 3,300 yuan.
This is the amount that He Junshan quickly calculated based on the order and unit price.
Although this business is at wholesale price, it does not mean that it is not profitable.
There is a certain amount of gross profit margin in every pair of pants.
1,000 pairs of jeans, each purchased at 33 yuan, and a 50% deposit is 16,500 yuan.
This indicates that they still have a large amount of spot goods to sell tomorrow.
This advance payment is very important for the current capital flow and can support their larger market operations the next day.
Therefore, after completing this order today, they already have the confidence to sell more products tomorrow.
The total amount of money that He Junshan gave to Chen Yan was 19,500 yuan.
This is the total amount of the deposit for today's 100 items and tomorrow's 1,000 items.
Although He Junshan did not have much experience, he still handled the entire transaction process calmly despite being nervous.
He knew that this was an opportunity for him to train and also a stage to show his progress.
When Shen Yan took the money, she felt mixed emotions. She understood He Junshan's growth and saw that the little efforts in teamwork were accumulating.
In fact, if Chen Yan and her colleagues retailed the jeans at 42 yuan per pair, these 100 pairs of embroidered jeans would be sold out quickly.
This is a very popular product with stable market demand, and they have conducted detailed market research before purchasing.
Therefore, these 100 items can be completely cleared out in a short period of time.
On the surface, selling at a wholesale price of 33 yuan is 4,200 yuan less than selling at 42 yuan minus 3,300 yuan, which means a loss of 900 yuan in profit.
It seems that some profits have been sacrificed, but in return a large influx of cash flow and an expansion of tomorrow's sales scale.
However, there are still 1,000 pairs of jeans to sell tomorrow, and I estimate I can make around 22,000 yuan.
If each one is sold at a reasonable price, the overall profit will be very considerable.
This profit is based on their judgment of the market and the success of their product positioning.
If divided equally among three people, each person can get about 7,300 yuan.
Everyone is very satisfied with the results of this cooperation.
Everyone's efforts were rewarded at this moment, and the team's division of labor and cooperation were also reflected in this transaction.
They lost 900 yuan in exchange for a profit of 22,000 yuan. They know which side is more important than anyone else!
This strategy of sacrificing a small amount of short-term profit in exchange for greater overall benefits is a choice they have already reached a consensus on.
As a newcomer, He Junshan finally understood this through practice.
Chen Yan couldn't help but smile. Looking at He Junshan's serious yet nervous expression, she praised him in a relaxed tone, "Well done, Yang Fei. You signed a big deal today. That's great! Keep it up!"
This was her recognition of his progress and a way of encouraging him to continue growing.
In Shen Yan's view, every success is a step forward, and He Junshan has just embarked on a new step on the road to growth.
Only today did He Junshan truly realize how important it is to have abilities, be able to make judgments, and know how to communicate with others.
He used to think that doing business was simple. As long as he had good products and customers, he could make money.
But today, he personally experienced the difficult negotiations and psychological challenges of a business deal.
Only then did I realize that communication skills, on-the-spot response, and quick calculation of financial data are all indispensable.
No wonder his boss insisted that he learn to calculate, and insisted that he continue to grow, improve his decision-making ability, and develop the ability to be versatile.
These abilities are not just about dealing with buying and selling, but are also necessary conditions for surviving in a complex market environment.
Her expectation for him was not just to be a small salesperson, but to have him take on a role with greater responsibilities in the future.
So that he can stand on his own and shoulder heavy responsibilities in the future.
Chen Yan hopes that in the future He Junshan will be able to operate a store independently or even establish his own sales channels.
She knew that to achieve such a goal, talent alone was not enough, but also required continuous learning and repeated practice.
Today, he has taken a solid first step.
Only in this way can you really make money.
Chen Yan did not hide her experience, but hoped that he could grow up as quickly as possible.
And He Junshan is indeed working hard.
He nodded silently in his heart, agreeing with what the boss said.
He Junshan scratched his head, a smile on his face, and said shyly, "Boss, stop praising me so much."
He was actually very happy inside, but he still kept a low profile.
"I went home last night and carefully read the accounting book you bought for me."
He read it carefully, page by page, and tried to understand every example and calculation method over and over again.
He wanted to adapt himself to the needs of the job more quickly.
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