In the ever-changing business world, Li Muchen is like a wise navigator, always aware of opportunities and challenges.
In order to expand his business empire and make up for the shortcomings in the industry, Li Muchen resolutely decided to establish an advertising company and named it Chenyu Advertising Company.
Li Muchen knows very well that in the fiercely competitive advertising industry, only unique creativity can stand out.
He sat in a spacious and bright office, his hands crossed under his chin, his eyes deep and focused.
He kept sketching out various wonderful creative pictures in his mind, as if he saw the future glory of Chenyu Advertising Company.
"I want to make Chenyu Advertising a leader in the industry and provide clients with the most creative advertising solutions." Li Muchen secretly made up his mind.
He began to gather the top creative talents in the industry to form a dynamic and creative team.
At the first team meeting, Li Muchen stood at the front of the conference room, looking at each member with firm eyes.
"Ladies and gentlemen, we are about to embark on a journey full of challenges and opportunities. Chenyu Advertising Company's goal is to become one of the most influential advertising companies in the world. We will use innovative thinking and superb skills to create amazing advertising works for our clients." Li Muchen's voice was full of power, inspiring everyone.
The team members nodded, their eyes gleaming with excitement.
They felt Li Muchen's determination and enthusiasm, and were full of confidence in the future.
Li Muchen led the team to conduct in-depth market research and analyze the characteristics and needs of each brand.
They spend a lot of time and energy to explore the core value of the brand and lay a solid foundation for advertising creativity.
During the research process, Li Muchen recalled the most famous advertisements in the 1990s, such as Coca-Cola advertisements, GAP baby product line advertisements, GAP Outlet store opening advertisements, GAP's entry into the baby clothing market advertisements, GAP's old advertisements from the 1990s, Versace advertisements, Chanel advertisements, Chloe advertisements, Dolce & Gabbana advertisements, Guess advertisements, Thierry Mugler advertisements, Calvin Klein advertisements, Valentino advertisements, etc.
These advertisements are like shining pearls, exuding unique charm.
Li Muchen's eyes lit up, and he realized that these advertisements contained huge creative value.
He decided to take some of these advertising ideas and negotiate with businesses whose products overlapped with those of these companies.
Some of the companies that own the advertisements have not yet been established, but Li Muchen believes that with his keen insight and excellent negotiation skills, he will be able to win more opportunities for Chenyu Advertising Company.
Li Muchen first set his sights on Coca-Cola. He knew very well that Coca-Cola was a world-renowned brand with a huge advertising influence.
If a cooperation with Coca-Cola can be reached, it will bring huge reputation and profits to Chenyu Advertising Company.
Li Muchen carefully prepared a negotiation plan. With confidence and determination, he embarked on the negotiation journey with Coca-Cola.
At the negotiation table, Li Muchen, dressed in a neat suit, looked determined and confident. In front of him lay a thick stack of documents containing his customized advertising creative plan for Coca-Cola.
Representatives from Coca-Cola sat opposite, their expressions serious and a hint of doubt in their eyes.
After all, Coca-Cola has always been very cautious about advertising partnerships, and they need to ensure that their partners can bring them real value.
Li Muchen cleared his throat and began to explain his creative proposal. "Dear representatives, I am deeply honored to be here to negotiate a partnership with Coca-Cola. I believe Chenyu Advertising can bring new advertising creativity to Coca-Cola and enhance its brand influence and market share."
Li Muchen introduced his creative plan in detail. Starting from the needs of consumers and combining the brand characteristics of Coca-Cola, he proposed a series of creative and appealing advertising concepts.
His language was vivid and passionate, making everyone present feel as if they were seeing those wonderful advertising scenes.
As the Coca-Cola representatives listened to Li Muchen's introduction, their expressions gradually changed. They began to seriously consider Li Muchen's plan, exchanging opinions with each other from time to time.
During the negotiation process, the two sides had heated discussions on issues such as advertising costs, publicity channels, and cooperation period.
Li Muchen always remained calm and rational. Relying on his professional knowledge and negotiation skills, he cleverly responded to various questions and requests from Coca-Cola.
"Our Chenyu Advertising Company will go all out to create the most influential advertising work for Coca-Cola. We believe that through our cooperation, Coca-Cola's brand image will become more deeply rooted in the hearts of the people and its market share will be further expanded." Li Muchen said firmly.
After arduous negotiations, the two sides finally reached a cooperation agreement.
Coca-Cola agreed to pay Chenyu Advertising Company no less than $100 million in publicity and advertising fees each year, and also established a reward system based on sales.
The moment Li Muchen signed the cooperation agreement, his heart was filled with joy and pride.
He knew that this was an important step for Chenyu Advertising Company to achieve success.
After returning to the company, Li Muchen immediately called the team together to share the good news. Everyone cheered and was very excited.
This chapter is not over yet, please click on the next page to continue reading!
Continue read on readnovelmtl.com
