Chapter 169 Negotiating with Brands



Bernard Arnault felt something in his heart after hearing what Li Muchen said.

He knew that Li Muchen's conditions were very attractive. If he could continue to be the chairman and his annual salary and share dividends would not be reduced, then his interests would be protected.

Moreover, Li Muchen's interest-free loan can also bring more funds to the group, which is beneficial to the company's development.

However, Bernard Arnault is not someone who can be easily persuaded.

He still had some doubts in his mind and needed more time to consider Li Muchen's proposal.

"Mr. Li, your proposal is very attractive, but I need some time to consider it. I hope you can give me some time to think about it carefully," said Bernard Arnault.

Li Muchen nodded and said, "Mr. Arnault, I understand your concerns. You can consider my proposal carefully. I believe you will make the right choice."

After the negotiations, Bernard Arnault returned to his office.

He sat at his desk, lost in thought, knowing that he was faced with a difficult choice.

If he agrees to Li Muchen's proposal, he will continue to serve as chairman, but he will also lose part of his shares.

If he does not agree to Li Muchen's proposal, he may face greater risks and may even lose control of the company.

After careful consideration, Bernard Arnault finally made a decision. He decided to agree to Li Muchen's proposal and sell his 19% stake to Li Muchen.

He knew that this was a wise choice that could not only protect his own interests but also bring more opportunities for the company's development.

When Bernard Arnault told Li Muchen his decision, a satisfied smile appeared on Li Muchen's face. He knew that his luxury empire plan had taken another step forward.

Next, Li Muchen began to integrate the brands under the LVMH Moët Hennessy Group. He hired a professional management team and conducted in-depth analysis and evaluation of each brand.

He hopes to leverage the strengths of each brand through integration and build a stronger luxury group.

At the end of November, the sky over Europe was gloomy, and a cold wind blew through the ancient streets. Li Muchen stood in front of the floor-to-ceiling window in his luxurious office, gazing at the scenery outside, his mind filled with thoughts.

Having just successfully acquired the Louis Vuitton Moët Hennessy Group, he is now setting his sights on other luxury brands.

He knew very well that building a powerful luxury empire was no easy task and that every step required careful planning and decisive action.

However, this time, other brands became wary of his acquisition of Hennessy Louis Vuitton Group, and it became extremely difficult for him to make the acquisition as easily as before.

Li Muchen frowned slightly, a look of contemplation in his eyes. He was thinking through various strategies in his mind, trying to find a way out of the predicament.

After a moment, the corners of his mouth rose slightly, and a bold plan formed in his mind - to make use of his financial power and acquire at a premium.

He turned back to his desk, pressed the call button and summoned his assistant Xiao Wang.

After a while, Xiao Wang hurried into the office with respect and expectation on his face.

"Xiao Wang, we have encountered obstacles in our acquisition of other brands, but I have decided to adopt a strategy of premium acquisition. You should immediately prepare for the relevant matters, contact the representatives of each brand, and convey our intentions." Li Muchen's voice was steady and powerful.

Xiao Wang was slightly taken aback, then nodded and said, "Okay, Mr. Li. I'll arrange it as soon as possible. However, Mr. Li, a premium acquisition may bring certain risks, so we need to consider it carefully."

Li Muchen nodded slightly and said, "I understand the risks involved, but this is the most effective method at the moment. We must expand our luxury goods empire as quickly as possible and cannot miss this opportunity."

Xiao Wang looked at his boss's determined eyes, his heart filled with admiration. He knew that once Li Muchen made up his mind, he would go all out and never give up until he achieved his goal.

"Mr. Li, the negotiations with these brands may take two or three months. During this period, we need to be fully prepared," said Xiao Wang.

Li Muchen nodded and said, "That's right. During this period, we must closely monitor market trends and adjust our strategies at any time. However, I can't stay in Europe forever. I need to return to the United States immediately."

Xiao Wang was a little surprised and asked, "Mr. Li, why are you in such a hurry to return to the United States? We still need your guidance on matters here."

A hint of tenderness flashed in Li Muchen's eyes, and he said, "I miss my women and children. They are all less than one year old, and I have been away from them for too long."

Xiao Wang nodded in understanding and said, "Mr. Li, you can go back without worry. I will do my best to handle things here."

Li Muchen patted Xiao Wang on the shoulder and said, "Thank you for your hard work, Xiao Wang. If there is anything important, please report to me at any time."

After that, Li Muchen began to arrange his trip back to the United States. His heart was filled with anticipation, looking forward to reuniting with his family.

While preparing to return home, Li Muchen's heart was filled with longing for his family.

He thought of the women's gentle smiles and the children's lovely faces, and a warm feeling welled up in his heart.

He knows that no matter how successful he is in business, his family will always be his strongest support.

Finally, Li Muchen boarded a private plane to the United States.

On the plane, he closed his eyes, relaxed, and thought of the good times he had with his family.

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