Li Muchen knows very well that these programs are the crystallization of his wisdom and an important part of his business empire.
Long before the show was launched, he had registered copyrights worldwide in order to protect his ideas from being stolen by others.
His eyes revealed firm determination, as if declaring to the world that his achievements could not be violated.
"These programs are the result of my hard work, and I won't let anyone copy them easily. If anyone dares to challenge my copyright, my legal team will make them pay a heavy price." Li Muchen muttered to himself, his voice steady and powerful.
As these variety shows became increasingly popular, their influence quickly spread across the globe.
Some foreign TV stations saw the huge potential of these programs and came to acquire the copyrights of these variety shows.
After Li Muchen heard the news, the corners of his mouth rose slightly, revealing a confident smile.
He knew that these TV stations were attracted by the huge profits and influence brought by his program, but he did not intend to sell the copyright easily.
He is a person who cares about long-term benefits. He understands that although selling the copyright can bring in a considerable income, he will lose control of the program and future profits.
"I won't sell the copyrights of these variety shows," Li Muchen said firmly, "but I can cooperate with them to achieve a win-win situation."
Li Muchen began to carefully consider the methods and conditions of cooperation.
He knows very well that cooperation must be based on fairness and rationality, ensuring his own interests while satisfying his partners.
After careful consideration, he proposed his own cooperation plan.
Regarding the show "Who's a Millionaire?", he said he would set reasonable charges based on the monthly ratings and advertising costs, or adopt a 9:1 split, with him taking 10%.
He believes that this approach can motivate partners to work hard to increase the ratings of the program while also ensuring their own profits.
"Who's a Millionaire is a show with great potential, and its value is directly determined by its ratings," said Li Muchen. "Charging based on ratings will allow both parties to work harder to promote and produce the show, achieving a win-win situation."
As for variety shows such as "The Voice of America," "America's Got Talent," and "The Amazing Race," he proposed charging $20 million per season and 10% of the advertising fees.
What he was eyeing was the 10% advertising dividend, because he knew that these programs had huge advertising value and as the programs were broadcast, the advertising revenue would be very considerable.
"These programs are my meticulous creations, and they have high commercial value," said Li Muchen. "The $20 million per season fee is just the foundation; the 10% advertising share is the real big deal. I believe that as the programs develop, advertising revenue will continue to rise, and both sides will reap rich rewards."
When Li Muchen put forward these conditions, the representatives of foreign TV stations all showed surprised expressions.
They didn't expect Li Muchen's conditions to be so demanding, but at the same time they had to admit that these programs were indeed of great value. They said they would discuss it with others before making a decision.
Li Muchen smiled slightly. He knew that these representatives needed time to consider his conditions.
He is not in a hurry because he believes that his show has enough appeal and they will eventually make a wise choice.
In the next three days, Li Muchen paid attention to market trends while waiting for responses from foreign TV stations.
He was full of anticipation, but at the same time he remained calm and rational, knowing that business negotiations required patience and wisdom, and one should not rush for success.
Finally, after three days of discussion, representatives from foreign TV stations came to Li Muchen's office again.
There was a hint of fatigue on their faces, but their eyes revealed firm determination.
"Mr. Li, after careful consideration and discussion, we have decided to accept your cooperation terms," a representative said. "We believe your program has high value and your cooperation proposal is very reasonable. We hope to establish a long-term cooperative relationship with you and work together to create more excellent variety shows."
Li Muchen was delighted, but he maintained a calm expression. He nodded slightly and said, "I'm glad you made a wise choice. I believe our cooperation will be very successful."
Afterwards, the two sides began to sign contracts. A total of 23 TV stations signed contracts with Li Muchen, which brought him more than 300 million US dollars in income.
However, Li Muchen did not care about this income, because he knew that the money came from the 10% advertising share.
And this is only the price for the first season. He can increase the price appropriately in the future based on the ratings and advertising costs.
"This is just the beginning," Li Muchen muttered to himself. "As the shows develop, our profits will grow. I want these shows to become classics of global entertainment and add new glory to my business empire."
During the contract signing process, Li Muchen's eyes revealed confidence and decisiveness.
He read every clause carefully to ensure that the contract was fair and reasonable.
Every move he made revealed his importance and expectation for this cooperation.
When the last contract was signed, Li Muchen stood up and shook hands with the representatives of foreign TV stations one by one.
A satisfied smile appeared on his face, as if he saw a bright future.
"Let's work together to make these variety shows better and better." Li Muchen said, his voice full of passion and power.
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