Li Muchen walked into an abandoned factory that he was inspecting. The space here was spacious, but a little dilapidated.
He frowned, carefully examining every corner, muttering to himself, "This place is spacious enough, but it needs to be renovated to meet the safety and environmental standards of modern laboratories. The ventilation system needs to be redesigned, and the water and electricity facilities need to be fully upgraded..."
His eyes were full of criticism, but also carried a vision of the future laboratory.
Li Muchen also spared no expense in recruiting R&D personnel.
He asked the human resources department to search for the best talents worldwide, and he personally participated in the interviews of some key talents.
During an interview, a research and development expert from a well-known foreign university sat across from him. Li Muchen carefully examined the other person's resume with a scrutinizing look in his eyes.
"You have achieved many results in the research and development of functional beverages. Can you tell me your views on the future development trend of functional beverages?" Li Muchen's voice was calm, but it had an unquestionable majesty.
The expert pushed his glasses up and said confidently, "Mr. Li, I believe that functional drinks will develop in a more personalized and healthy direction in the future. Consumers' demand for functional drinks is no longer just for a refreshing effect. They are also concerned about their long-term effects on body functions, such as supplementing specific nutrients and adapting to different lifestyle scenarios."
Li Muchen listened and nodded slightly, a hint of satisfaction in his eyes: "You make a lot of sense. If you come to our laboratory, what aspects do you plan to start with to upgrade the existing formula?"
Experts began to talk about their ideas in a torrent of words, ranging from ingredient optimization to taste improvement, from packaging innovation to market positioning adjustment.
Li Muchen listened quietly, occasionally raising some questions and expressing his own opinions.
After the interview, he said to the HR manager next to him, "This person is great. Hire him. Our lab needs people like him who have ideas and experience."
With the gradual construction of laboratories and the arrival of R&D personnel, the prototype of Li Muchen's functional beverage group began to emerge.
The laboratory is filled with various advanced instruments and equipment. The gleaming glassware and sophisticated instruments exude a sense of technology.
The R&D personnel are busy at their respective posts. Some are doing experiments, some are analyzing data. The whole laboratory is filled with a positive and energetic atmosphere.
Li Muchen walked into the lab and looked at all this with a sense of pride. He said to the R&D manager beside him, "This is the core strength of our functional beverage group. I hope you can fully utilize your talents and inject new vitality into our functional beverages."
The R&D director confidently replied, "Don't worry, boss. We'll give it our all. We've already developed a detailed R&D plan. First, we'll optimize the Red Bull formula to enhance its taste and efficacy. We're also exploring how to integrate and innovate the formulas of other acquired brands, striving to launch several competitive new products as soon as possible."
While the R&D work was in full swing, Li Muchen also did not neglect the marketing work.
He called a meeting with the marketing department to discuss how to bring the new functional beverage to market.
In the conference room, people from the marketing department sat around the conference table, with a stack of documents in front of each of them.
Li Muchen sat at the head of the conference table, looking at everyone seriously.
"We are about to launch a new functional beverage, which is an important product of our functional beverage group. You need to develop a complete marketing plan. We cannot just rely on the popularity of Red Bull, but also need to create a unique market image for the new product." Li Muchen's voice echoed in the conference room.
The marketing manager stood up and said, "Boss, we've got some preliminary ideas. We plan to develop different marketing strategies for different consumer groups. For example, for young office workers, we'll emphasize the refreshing and energy-boosting properties of functional drinks, using stylish, convenient packaging and advertising in office buildings, subway stations, and other places. For sports enthusiasts, we'll highlight the product's performance-enhancing and muscle recovery benefits, sponsor sporting events, and promote it in gyms and other places..."
Li Muchen listened attentively, nodding his head in approval from time to time. "Well, these are all good ideas. But we also need to pay attention to market feedback and adjust our marketing strategies in a timely manner according to consumer demand."
As time goes by, the R&D work has achieved phased results.
Red Bull's formula has been upgraded to offer a fresher taste and more pronounced benefits. Several new functional beverages based on the acquired formulas are also about to be launched.
At a product tasting event, Li Muchen personally attended and looked at the consumers who came to taste the product with his eyes full of anticipation.
A young consumer's eyes lit up after taking a sip of the new formula Red Bull: "Wow, this tastes better than before. I feel more energetic after drinking it."
Hearing such feedback, Li Muchen showed a relieved smile on his face.
He knew that his energy drink group was moving steadily in the right direction.
The new functional beverages that are about to be launched have also been recognized by consumers during the trial.
The marketing department further optimized the marketing plan based on the feedback from the tasting.
Finally, the new functional beverage was officially launched on the market. The shelves of major shopping malls, supermarkets, and convenience stores were filled with products from the Li Muchen Functional Beverage Group.
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