The R&D team members listened carefully to Li Muchen's instructions and began to actively collect market feedback.
As time went by, VCD players became more and more famous and their sales became more and more popular.
Once VCD players were released, they took the market by storm at an astonishing rate, with billions of dollars’ worth of players and discs sold in just one month.
This achievement filled Li Muchen with joy and pride. He knew that this was not just a victory in numbers, but also a reflection of his business acumen.
"The success of the VCD player has exceeded my expectations, but we can't rest on our laurels," Li Muchen muttered to himself, his eyes revealing a firm determination. "We must continue to promote this product so that more people can understand its advantages and charm."
He decided to spend 20 million US dollars to let his own Chenyu Advertising Company advertise the VCD player. This decision was not made on impulse, but the result of careful consideration.
He is well aware of the power of advertising. A good advertisement can quickly make a product enter the hearts of consumers and become their first choice.
Li Muchen immediately summoned the person in charge of Chenyu Advertising Company and held an emergency meeting.
At the meeting, everyone sat around a huge conference table with serious and earnest expressions on their faces.
"We need to create a compelling advertisement for the VCD player and make it a hot topic of discussion," Li Muchen said in a steady and powerful voice. "I believe in your abilities and believe you can accomplish this task."
The head of the advertising company nodded slightly and said, "Mr. Li, we will definitely go all out. We will strive for perfection in every aspect, from creativity, production, to dissemination, to ensure the effectiveness of the advertisement."
Team members of the advertising company expressed their opinions and suggestions.
Some of them came up with unique ideas, some shared successful advertising cases, and some analyzed the needs and psychology of consumers from their perspective.
"We can invite some celebrities to endorse the VCD player to increase the product's popularity and appeal," said an advertising planner.
“You can also create some interesting videos and spread them widely on social media to attract the attention of young consumers,” added another advertising creative.
Li Muchen listened carefully to everyone's opinions and nodded from time to time. He knew that a successful advertisement required brainstorming and giving full play to the wisdom and creativity of the team.
Li Muchen personally participated in every step of the ad production process. He worked with the agency's creative team to discuss the theme and style of the ad. He hoped the ad would convey the VCD player's high quality, convenience, and entertainment value, allowing consumers to appreciate its value.
"Our advertisements should highlight the features of the VCD player so that people can know at a glance that it is a unique product," said Li Muchen.
The creative team carefully took note of his requirements and began designing the images and text for the ad. They carefully selected beautiful scenery and exciting movie clips to vividly showcase the powerful functions of the VCD player.
The atmosphere on the commercial shoot was tense and intense. The director and photographer were busy directing the actors' performances, while the lighting and sound engineers meticulously created realistic scenes. Li Muchen stood by, carefully observing every detail and offering his opinions and suggestions from time to time.
"The light here can be brighter to make the picture clearer." Li Muchen said to the lighting technician.
"The actors' expressions can be more natural so that the audience can feel their true emotions." Li Muchen said to the director.
After several days of intense filming, the commercial was finally completed. At the premiere, Li Muchen and the advertising company's team watched this meticulously crafted piece together. When the commercial played on the big screen, the audience erupted in warm applause.
"This ad is great! It will definitely cause a sensation," said an employee of an advertising company.
"Yes, Mr. Li, your guidance makes this advertisement more perfect." Another employee echoed.
Li Muchen nodded slightly, a satisfied smile on his face. He knew that this advertisement would become a powerful weapon for VCD players to enter a wider market.
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