Chapter 111 Jinjiang Exclusive Program
Once in the car, Su Ruyi casually flipped through the proposal in her hand and was somewhat surprised.
She thought the show would be like the current "Variety Show," mainly featuring crosstalk, skits, and songs, but she was surprised to find that it was primarily a game show with guest interactions, interspersed with various performances.
This format became extremely common decades later, and it is also how many people understand variety shows.
But it's unique nowadays; at least Su Ruyi has never seen anything like it on television in this world. Current television entertainment programs primarily present artistic works, and people derive enjoyment from entertaining artistic performances.
The format of "Variety Saturday Show" is very novel. Although there are performances, they only make up a very small part of the show.
In this era and in this world, it is undoubtedly a very bold innovation and attempt.
Su Ruyi finally understood why Liu Quan couldn't secure sponsorships.
Even decades later, let alone just looking at the proposals, many people still won't understand why those variety shows were so popular. A bunch of people laughing and joking around like crazy—what's so interesting about that? There's no depth at all.
People today would only think that way if they saw a dry, uninspired business plan.
And it's airing on a new channel, who would watch this kind of program? Investing in this program would be a complete waste of money.
"Are you interested in this program?" Lu Ting asked.
From Su Ruyi's expression, it's clear she was interested, and it wasn't just to appease Liu Quan.
"Well, I think this show is quite bold and innovative, but I can't be sure how well it will perform."
Although Su Ruyi knew that this type of variety show was the future trend and would be liked by the audience, she didn't know if people would accept it now, or how accepting it would be.
With such a novel program format, will the creators be able to keep up with the pace?
The host's reaction speed and whether their style is a good fit. Whether the invited guests can integrate into the program and create engaging moments.
For a variety show to be successful, the program setup, hosts, guests, and production team are all very important.
While novel formats can easily grab attention, they are also very prone to failure due to a lack of experience.
Moreover, Su Ruyi's current clothing and stores do not require much money to be spent on advertising.
"If you like it, why not give it a try?" Lu Ting could see that Su Ruyi was interested.
"If you're unsure, just invest for a month and see. It's a new channel and a new program, so the price will definitely be low. Even if it doesn't work out, you won't lose too much. Just consider it an investment to connect you with the TV station."
Liu Quan has a wide network of connections and is someone worth befriending.
Offering help in times of need is difficult; he is currently in dire straits, and if we can lend a hand, our relationship will undoubtedly be different in the future.
Su Ruyi has a lot of money now; she made a fortune by drinking soup with Lu Ting before.
The two men have received extensive publicity for their act of bravery, and their clothing factory and stores will have no worries about business for a long time to come.
So it's not necessarily a bad thing to take a risk and do something you want to do.
Su Ruyi did not participate in Lu Ting's real estate development investment. Firstly, she did not want the two of them to be tied together. Su Ruyi has never liked husband-and-wife businesses, as many things would be difficult to calculate.
Lu Ting initially disliked this statement, feeling that Su Ruyi was being too distant.
Lu Ting is a typical northern man, very loyal and doesn't like to be too calculating with his brothers and family.
Su Ruyi insisted, arguing that "if we mix our money together, it's easy to lose the sense of ritual."
It's so boring that when you spend money to buy gifts, it feels like you're spending my own money, like it's going in one hand and out the other.
Lu Ting was not satisfied with this explanation, and Su Ruyi emphasized that one should not put all their eggs in one basket.
Both of them have their own careers, so if one of them encounters a problem, the other can provide strong support. That's why Lu Ting didn't say anything more.
Although the two run their own businesses, Su Ruyi still interfered in a lot of things, and even bought an entire commercial street at a low price, as well as ten shops in a commercial building.
Lu Ting initially only planned to build a residential area, which Su Ruyi felt was too wasteful.
The plot of land is quite large, and they plan to build a high-rise building with elevators. Although the green area and activity area are quite large, the entire development can accommodate a considerable number of people.
There are many residents in the surrounding area, and several plots of land are also being developed for housing construction.
Therefore, Su Ruyi suggests that commercial and residential buildings can be developed, a model that will be common in the future.
Integrating commerce, schools, parks, and residences into a comprehensive package makes it easier to sell properties. If handled properly, even a relatively remote location can attract buyers and revitalize the area.
Although Lu Ting's land is in a lively area, it is still on the edge of the city. Without attractive projects, many people may not consider buying a house there.
However, if we develop commerce and turn the area into a new shopping center, making it convenient for residents to travel and shop, they won't complain about its remoteness anymore.
Moreover, having learned from this experience, we can develop new properties in more remote areas in the future and use these properties as a guarantee to gain the trust of homebuyers.
Lu Ting was very interested in this model and immediately decided to do it that way, so he conveyed the requirements to the designer.
Su Ruyi, with her experience from later generations, offered many suggestions, which the designer largely adopted.
So, before the house was even built, Su Ruyi took out a low-price loan to buy a bunch of shops, making Lu Ting's funds more abundant and putting him in no hurry to sell the shops.
Because she bought the house with a loan, the bank clearly trusted her and lent her a lot of money. So, although she bought a bunch of shops, she didn't actually spend much money.
Although the mortgage interest was shockingly high, Su Ruyi was not worried because she had money in hand, and she was still quite comfortable investing.
Su Ruyi had originally planned to give it a try, and after hearing what Lu Ting said, she became even more determined to do so.
However, Su Ruyi felt that the program content could be further optimized.
The programs in the proposal are mainly based on existing folk games, and then further improved.
For example, word games, riddles, hopscotch, and blindfolded tag will add competition and punishment to the original games, making them more fun.
Overall, it was quite interesting, but as someone who has watched countless variety shows, I feel there's still room for improvement.
Su Ruyi wasn't in a hurry to find Liu Quan; she didn't want him to see her affections so she could better gain the upper hand.
Su Ruyi will not have time to deal with this in the next two weeks.
The "Ordinary People" program team acted very quickly, airing the episode featuring Su Ruyi and Lu Ting just three days after the interview.
"Why are there two parts?" Su Ruyi was quite surprised. Did they have so much to report?
"This is the first time it's been broadcast in two parts!" Wang Huiting exclaimed excitedly.
Li Guangqian was equally excited: "This shows that the eldest brother and his brother-in-law are very special, and they can't fit their content into an entire episode."
Su Ruyi smiled, but only glanced at it twice before stopping, still feeling a little awkward watching her own interview.
Even just a few glances made her realize the charm of the show. She hadn't thought much of it at the time, but it was quite captivating once it was released.
The program received a tremendous response after it aired.
The audience for "The Common People" was already large, and its ratings were extremely strong. The story of Su Ruyi and Lu Ting was also very legendary, making it even more attractive.
The entire program was edited using interviews and on-site filming, which not only clearly explained the stories of bravery and anti-trafficking, but also allowed everyone to see the history of how the two men made their fortunes.
Because the "canned food for airplanes" incident caused a great sensation, the public was very interested in going to Russia to exchange supplies. Although Lu Ting didn't mention it much, it was enough to make people who knew nothing about it feel dramatic.
The first part mainly talked about their acts of bravery and their fight against human trafficking; the next part will tell the story of how they made their fortunes.
The previous episode already touched on some points, and at the end, it left us wanting more, making us eager for the next episode to air.
The day after the program aired, it was the talk of the town. Some were focused on the content, while others were interested in other things.
As soon as Su Hui entered the office, Zhao Man, who sat next to her, started chatting with her.
Did you read yesterday's "The Common People" magazine?
"Of course I watched it! We play this program every day during dinner. I never imagined the owner of Ruyi Clothing was so young!"
Su Hui sighed. She had already learned about this from the newspaper and knew that the owner of Ruyi Clothing was very young, but she was still shocked when she saw him in person.
Zhao Man: "She's not only young but also very beautiful! She doesn't look inferior to Yang Qi at all. If you didn't know, you'd think she was a celebrity."
Another person in the office chimed in, "Yeah! I got home late, and when I turned on the TV it was already halfway through. When I first saw it, I thought it was some actor or singer."
"Her boyfriend is also good-looking; they are a perfect match, and the sight of them together is truly delightful."
The only male colleague in the office couldn't help but say, "You women are so superficial. How can you only look at appearance? Inner beauty is important."
Zhao Man rolled her eyes: "Can't I praise them both for being beautiful and kind? If you're so kind-hearted, go catch murderers and fight human trafficking."
Similar conversations unfolded in different places, with people admiring Su Ruyi and Lu Ting while also being attracted by their appearance.
Such legendary people, good-looking, and there are two of them, a couple.
Their child must be incredibly good-looking, and growing up in such a family must be incredibly happy.
The desire for beauty is universal.
The program was already very good, and the people involved were also very beautiful and handsome, so it attracted even more attention.
The first episode immediately set a new ratings record and sparked a heated discussion.
Meanwhile, the businesses under Su Ruyi and Lu Ting have received more attention than previously reported in print media, and sales have increased once again.
Everyone greatly appreciated their efforts in combating human trafficking, and some even wanted to donate money to support them, but the staff stopped them in time.
Donations are welcome, but they must be made through the proper channels.
The charity sector is currently in a state of disorder, but Su Ruyi believes that if it is to be done, it must be done in a formal manner. If a solid foundation is laid from the beginning, it will be less likely to lead to corruption in the future.
The anti-trafficking team's salary is paid separately by Su Ruyi and Lu Ting, and the donations from kind-hearted people will not be used; the donations will only be used to find missing persons.
Su Ruyi and Lu Ting became memorable to many people because of this interview.
Walking down the street, she is often recognized, and older women even ask her when she is getting married.
Su Ruyi was both amused and exasperated, never expecting to receive celebrity treatment in this world.
Although she was a self-media blogger for a period of time in her previous life and was somewhat famous, there were too many internet celebrities at that time, and the number of fans in the home decoration field was limited, so she rarely met anyone who knew her.
Because of the increased sales, the factory was working overtime to produce goods, and the stores were too busy to keep up with the demand, so they had to hire a few more sales clerks.
At the garment factory, the sewing machines are practically sparking, but production capacity still can't keep up with demand, and orders are already booked for two months from now.
"This wave of orders is limited. The factory will accept as many orders as it can handle and will not consider expanding production."
Su Ruyi returned to Liulin County to clarify her opinion.
The county hoped that Su Ruyi could absorb more labor, and specifically discussed this matter with Li Mingde, the factory consultant.
After hearing this, Su Ruyi refused outright.
Her business is already quite large; adding more staff would be too much of a burden and would reduce her ability to withstand pressure.
Li Mingde understood this point as well, and sighed, "There are too many unemployed youths now. If we don't create jobs for them, it will only exacerbate social instability."
The expansion of garment factories will also drive the development of textile factories. Currently, most of the fabrics used by Su Ruyi come from the county's textile factories.
“Our garment factory’s products are too limited. I think the current operation is too large. If we add more people, it might infringe on the interests of our existing employees and even affect the factory’s operations. If we can’t continue operating, even more people will lose their jobs,” Su Ruyi said firmly.
Li Mingde said nothing more. The market for bodybuilding pants is still booming, and Prince Pants has become an essential item.
The factory is indeed thriving right now, but once this boom passes and no replacement styles can be found, the whole operation could easily run into problems.
Li Mingde understood this, so he wasn't there to act as a persuader, but rather to issue a notification.
"The textile mill has already begun researching denim fabric, and mass production is expected to begin next year."
Su Ruyi became interested: "In this way, our garment factory can have another major category."
Denim clothing has remained popular for a long time, and its popularity is recently making a comeback.
Su Ruyi had only made a suggestion, but she didn't expect the textile factory to actually set up such a production line.
How about the price?
Li Mingde: "It can't compare to the south."
Su Ruyi frowned slightly. "If the cost is too high, I won't consider it."
From a business perspective, if it's a bit more expensive, Su Ruyi doesn't mind supporting local businesses.
However, if the price is significantly higher than that of materials of the same quality, Su Ruyi won't be taken advantage of. As a private enterprise, she must prioritize her own interests.
"We are still controlling costs. The technology and machinery are already in place, and we have been studying how to control costs."
Su Ruyi nodded: "I still stand by what I said. Under the same conditions, even if the quality is slightly worse, I will still get my goods from the county textile factory. But if the difference is too big, I also have to consider the development of my factory."
Back in the provincial capital, Lu Ting noticed her exhaustion.
“You’re working too hard running back and forth,” Lu Ting said. “You might as well move the garment factory to the provincial capital. Our new plastics factory’s address has enough space for you to build your factory.”
Su Ruyi shook her head: "It's not possible right now. If I leave, hundreds of employees will likely lose their jobs."
From government leaders to ordinary people, everyone in Liulin County is very supportive of her. Although Su Ruyi is starting to feel tired of it, she will not run away like this.
Lu Ting didn't try to persuade her further, knowing she knew what she was doing. He only told her to get more rest and that some things could be delegated to her subordinates.
The program "The Common People" has finished airing the story of Su Ruyi and Lu Ting, and the two have become even more famous.
To Su Ruyi's surprise, a 'fan' actually came to her door, and even brought money with him.
"Mr. Su, if you ever want to invest in anything in the future, count me in!"
The story of Su Ruyi and Lu Ting's rise to wealth has attracted many people, especially Su Ruyi, a woman from the countryside who has such a forward-thinking vision. No wonder she was able to start her own business from scratch at such a young age.
Lu Ting once said on the show that the plastic factory was brought back to life because of Su Ruyi, praising her for her excellent investment acumen.
Su Ruyi has provided a lot of valuable advice on the property development he is currently working on. Even before the houses are built, many people are already very interested in their development, and their words are full of appreciation and love.
No one knows when it started, but people began to spread rumors that Su Ruyi had a "golden touch" and could always turn stones into gold.
So, some people came to her door with money, hoping she would take them along to invest.
These people brought quite a bit of money, starting at 100,000 each.
Su Ruyi was both amused and exasperated. Apart from her clothing factory, she hadn't done anything else but hoard houses. How could she possibly involve others in investing in projects? She wasn't a venture capitalist.
Su Ruyi politely declined all of them, but she did get their contact information.
Although we can't cooperate now, the future is uncertain, but having more connections means having more options.
After the show aired, Su Ruyi encountered many strange people, and even met Zhang Qingfeng at her usual breakfast shop.
"Ruyi, what a coincidence, you're having breakfast here too?" Zhang Qingfeng was quite surprised to see her, and his eyes were filled with joy.
"Yes, what a coincidence."
Su Ruyi was also surprised. This shop was a regular haunt of the locals. The food was good, but the environment was just average.
Zhang Qingfeng, dressed in a suit and tie, looked out of place in this environment; he didn't seem like the kind of person who would spend money in such a place.
And why would she be eating breakfast here? The Zhang family has a professional chef.
Although Su Ruyi's family also hired a housekeeper to cook, she didn't need to prepare breakfast.
Sometimes Su Ruyi would eat out, sometimes she would eat at Li Mei's house, and sometimes she would just go to sleep. There was no fixed time.
"I watched your interview a while ago. No wonder Grandpa likes you so much. You are very outstanding," Zhang Qingfeng praised.
Su Ruyi smiled and said, "It's alright, my mom taught me well."
Zhang Qingfeng also laughed. It has to be said that there is a reason why he was able to become the male lead. His smile was as warm as spring and gentle and refreshing.
The girl queuing up for breakfast next to him blushed instantly when she saw his smile.
Even Su Ruyi was struck by the beauty of the face; a beautiful face is truly pleasing to the eye.
Zhang Qingfeng didn't stay long; he bought the food and left, even paying for Su Ruyi's meal.
Since it was only a few dollars, Su Ruyi didn't argue with him.
Su Ruyi was puzzled but didn't take it too seriously. However, she discovered that since that day, she would run into Zhang Qingfeng in various places every few days.
Although Zhang Qingfeng only said hello and left, Su Ruyi always felt that he came specifically for her.
The other party made no indication of anything, and every time they met, they were very tactful, as if it were just a coincidence. Su Ruyi didn't dare to make any moves, lest she be accused of being presumptuous.
Su Ruyi didn't have time to think about the deeper meaning behind his actions, nor did she bother to guess whether it was a coincidence or intentional. Instead, she focused her attention on the show "Variety Saturday Show".
Almost a month later, Liu Quan received a call from Su Ruyi. He was overjoyed, as he had thought the matter had fallen through!
"I'm free, I'm free anytime!"
Liu Quan has stopped trying to play hard to get; all he wants now is to keep the show going, and he's willing to agree to any conditions.
Su Ruyi arranged to meet Liu Quan at the TV station, and this time Xu Xiaonan came with her.
It was Xu Xiaonan's first time at the TV station, but she was very composed and didn't show any expression when she saw the familiar faces on TV.
Although she was very curious and excited, she knew she couldn't let Su Ruyi down. She had to stay calm and not act like a country bumpkin who had never seen the world.
Liu Quan took out his treasured tea and warmly entertained Su Ruyi.
"Mr. Su, feel free to share your thoughts on this program with us."
Su Ruyi took a sip of tea and said:
“I’m quite interested in this show, but I don’t have much confidence in the new channel. The show is too novel, and it’s impossible to predict how well the audience will accept it. The production team is also very young, so it’s hard to determine the quality.”
Liu Quan was already used to this kind of talk, and this was already being very polite.
Su Ruyi's willingness to come shows that she is still interested, so I was not disappointed.
"What you've described are the difficulties and doubts we're currently facing. I can't guarantee that the ratings will be great, but this is definitely a groundbreaking attempt for television programs. Mr. Liu is a discerning and daring person. I hope you can give us a chance."
Su Ruyi: "Even if I get involved in the production of the program?"
Liu Quan's relaxed brows furrowed slightly. Currently, it is still rare for investors to directly intervene in program production. They usually prefer to insert the people they want to promote, hoping that the program team will give their people more screen time, etc.
"What does Mr. Liu mean?"
Xu Xiaonan, with great foresight, took out two proposals from her briefcase. One was given to her by Liu Quan, and the other was brought by Su Ruyi herself.
The proposal that Liu Quan gave us had clearly been read many times; the edges were already starting to curl.
"This is……"
"I made some adjustments and modifications to your original proposal. I thought it would be more interesting from the audience's perspective."
Liu Quan's expression was not good; he never expected Su Ruyi to do such a thing.
He put in so much effort because he really believed in the show.
If Su Ruyi changes the show beyond recognition, then the original intention of making this program will be lost.
Su Ruyi is the only person who is willing to talk to him about the show recently. Everyone else, including others in the station, thinks the show will fail and doesn't understand Liu Quan's persistence.
Even the program planners have given up, realizing they were being too presumptuous.
Who would like such a meaningless program?
Liu Quan felt as if his whole body weighed a ton, all his previous joy vanished, but he couldn't bring himself to refuse. With a heavy heart, he opened the new proposal.
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