Chapter 70 Exclusive Launch on Jinjiang Literature City
Wang Zhiwei accompanied his distant nephew to the provincial capital to participate in the hula hoop finals, but his main purpose in coming to the provincial capital was to get closer to the Hongxing Plastics Factory.
The sudden popularity of hula hoops presented Wang Zhiwei with a business opportunity. However, due to the overwhelming demand, hula hoops were in short supply, and Wang Zhiwei, who did not have much capital, found it difficult to secure a supply.
Furthermore, there are local distributors where you can queue up, but this adds a layer of markup, reducing profits.
With the popularity of hula hoops, some plastic factories have started to switch to producing hula hoops, but the best-selling ones are still the Hongxing hula hoops, which hold hula hoop competitions, and many people only recognize this one.
In particular, a special event was held during the hula hoop finals: each new hula hoop had a sticker on it on which the name of the contestant who they thought would win the hula hoop competition could be written.
Those who guess correctly will participate in a lucky draw with very generous prizes. The first place winner will receive 10,000 yuan in cash, the second place winner will receive a color TV, the third place winner will receive a twin-tub washing machine, and there will be fifty lucky draw prizes, each worth 100 yuan.
This greatly stimulated consumers' enthusiasm for buying, and they rushed to buy the new hula hoops that were filled with pebbles, were larger and coarser, and made a sound when shaken.
Only a small number of players participate in the finals, but this way, more people can be drawn to the event.
Wang Zhiwei was so anxious that he was practically on the verge of making money when he saw a lucrative project right in front of him, but he couldn't earn any of it. He regretted that he hadn't acted on it immediately because his family had stopped him, and now it was too late to get in line.
Therefore, upon learning that his nephew had actually made it to the hula hoop finals, he immediately volunteered to take him to the provincial capital.
Hongxing Plastics Factory not only reimburses the participants' round-trip travel expenses and accommodation costs, but also allows participants to bring an extra person, whose expenses will be reimbursed in the same way.
Wang Zhiwei's nephew is not old, only thirteen years old this year. His family is from the village, and his parents are illiterate and have never traveled far from home. When he went to the city to participate in competitions before, he always went secretly by himself.
Because the city is not far from the village, but it would be different if we went to the provincial capital; an adult would definitely have to accompany us.
Upon hearing the news, Wang Zhiwei volunteered to take his child to the provincial capital. He was willing to forgo his reimbursement quota, but requested that the child come along.
He thought this would allow him to get closer to the staff at the Red Star Plastics Factory and build relationships with them.
It would be even better if the child won an award, as he would also benefit from it.
But when Wang Zhiwei saw the leggings by the door, he was immediately drawn to them.
Because he was in a hurry to bring his child into the venue, Wang Zhiwei didn't pay much attention to it. But when he saw that many of the performers were wearing leggings, he immediately became restless.
This feeling was just like when he first saw a hula hoop; a fire inexplicably ignited in his heart.
Wang Zhiwei had already missed the first opportunity, and this time he couldn't resist going out.
The hula hoop market is indeed very hot, and you can still make money if you enter now. However, the market has been divided up by large distributors, and the cost for individual investors like him to purchase goods will be much higher. Although he can still make money, the amount he can earn is limited.
But leggings are different; they haven't really become popular yet, so the earlier someone gets involved, the more money they'll make.
Although the risks are much greater, and no one knows whether it will become popular, Wang Zhiwei trusts his intuition.
Although he was a man, he knew a bit about women's clothing because his wife loved to dress up and he enjoyed seeing her look beautiful every day. He thought that if he bought these pants for his wife and his nieces and nephews, they would definitely be very happy.
Moreover, the hula hoop finals showcased this product, which also served as a promotional tool, making leggings a popular item very easily.
Wang Zhiwei wanted to take a gamble, so he hurriedly went to inquire about the situation.
When Wang Zhiwei saw Su Ruyi, although he thought she was too young, he didn't pay much attention to it, assuming that Su Ruyi was a salesperson and it was normal for her to be so young.
Especially when Niu heard Su Ruyi's fluent and detailed explanation, his worries completely disappeared.
“Our factory is located in Liulin County, which is very convenient for getting around. If you pick up the goods directly from the factory, the price will definitely be more favorable. If the quantity reaches a certain level, we can help arrange transportation to deliver the goods to your door.”
“Liulin County? I know that place! I have a relative who works at the textile factory in Liulin County.” Wang Zhiwei’s eyes lit up immediately upon hearing this.
The journey from Liulin County to his city is shorter than the journey to the provincial capital. Plus, he doesn't need to take the highway, saving on tolls.
Liulin County used to have a developed industry, so its transportation network was also very convenient.
"Our factory is a collaboration with a textile factory, and our current factory site is located in the textile factory's new factory area."
Wang Zhiwei felt more confident and planned to go directly to the factory to purchase goods after the competition.
My nephew is getting on in years, so he can help sell the products.
Many people, like Wang Zhiwei, had a keen sense of opportunity and came to inquire about the situation. At first, some people might have just joined in the fun, but when they saw others around them making purchases, they were also tempted and ended up blindly following the trend.
After the competition, all 300 pairs of pants on the stall sold out quickly, and many people regretted not being able to buy them. Su Ruyi then told them to go to the new store address.
“My storefront is very conspicuous, like a small wooden house. You can recognize it as soon as you go to that street.”
The new store opened yesterday, but Su Ruyi was so busy that she only set off firecrackers before opening for business.
The store attracted a large number of customers on its opening day. Everyone was drawn to the design of the log cabin. The store was located in a bustling area, very close to the city center, with many pedestrians passing by.
Leggings are already gaining popularity, so they're selling well without much marketing.
Tao Ping was attracted by the design of the log cabin and dragged her friends to browse Ruyi Clothing.
"This shop is so unique, is it a boutique?" Tao Ping guessed when she didn't see the sign at first glance.
When she got closer, she was surprised to find that it was a clothing store, and that it sold mostly leggings.
The shop's decor is refreshing, resembling a small wooden cabin. Although the displays are simple, they create a unique atmosphere. The shop isn't cluttered with clothes; there's even some space for resting.
The various colors and styles of leggings quickly attracted Tao Ping and her friends, who all took them to try them on.
"We don't negotiate prices at our shop, but if you spend 88 yuan or more in a single transaction, you'll become a member and enjoy a 12% discount on your next purchase. You'll accumulate points with each purchase, and you can redeem items once you reach a certain number of points."
Wang Huizhen recited the words she had memorized countless times to Tao Ping and handed her the membership rules.
It not only lists the rules, but also the items that can be redeemed with points.
"These are the most basic redeemable items, and new items will be added gradually in the future."
Currently, there aren't many items available for redemption; they're mostly headbands, accessories, etc. The most expensive item is a voucher for a pair of leggings.
However, you can basically redeem items by buying two pairs of pants. If you buy ten pairs of 19.9 yuan leggings, you can get one pair of the same style for free, which is equivalent to buy ten get one free. Thinking about it that way, it's quite a good deal.
Although the exchange items were few, they were given away for free, and this model was something Tao Ping had never seen before, which quickly piqued her interest.
"If my friend and I buy together, can we accumulate points on one points card?"
Wang Huizhen: "Of course, it's up to you to decide these things, but you can also distribute the gifts yourselves."
This statement made Tao Ping and her friend hesitate, but they ultimately decided to accumulate points together, otherwise it would be difficult to get a discount card.
After all, they couldn't buy that many leggings by themselves; they had to pool their money.
Tao Ping comes from a well-off family, and she originally planned to buy pants during this shopping trip, so she bought two pairs of leggings in different colors and styles for 29.9 yuan each.
One is relatively loose, and the other is relatively close-fitting.
Tao Ping's friend bought one for 29.9 yuan, which allowed her to directly apply for a membership card.
Tao Ping handed Wang Huizhen a hundred-yuan bill. After verifying that it was genuine, Wang Huizhen put the money away.
Because of her major, she also learned how to identify counterfeit goods at school.
After giving Tao Ping the change, Wang Huizhen said, "I'll give you 100 yuan in total, and you'll get 22 yuan back. Please keep it."
Tao Ping exclaimed in surprise, "Isn't it 89.7 yuan?"
Wang Huizhen smiled and said, "You have been automatically upgraded to members, and the discount starts from this time. Originally, it should have cost you 78.93 yuan, but members round down the amount."
This was a pleasant surprise. Tao Ping and her friends thought the discount would only start after the next order, but it started now. And the rounding down was quite generous, 93 cents, almost a dollar.
Even though I couldn't bargain, I still felt like I got a good deal.
When others discovered how cost-effective it was to become a member, they all started looking for people to join them in ordering together. If they weren't familiar with the person, the person with the membership card would have to pay more.
"Xiao Zhen, this is my customer. Could you please help me settle the bill?" The sales clerk led the customer to the cashier.
Wang Huiting smiled and agreed. She first paid the customer's bill, then took out a notebook and drew a line after the salesperson's name.
When these sales clerks came to help, Su Ruyi not only gave each of them a base salary of five yuan a day, but also gave them commission based on their sales volume.
Because he was temporarily assigned to help, Lu Ting's salary was still paid as usual, which meant he would receive double pay and would also receive extra bonuses if he did a good job.
At first, some people who didn't want to leave their original positions felt incredibly lucky to be selected after hearing about the benefits.
In this way, Su Ruyi didn't need to make empty promises to boost morale, and the sales clerks became more and more enthusiastic about their work.
However, Su Ruyi also stipulated that customers should not be too proactive in pestering them, but should be given space to choose on their own. If a sale is not made in the end, customers should not be given a bad attitude and service attitude should be guaranteed.
They can't compete for customers, and they'll still receive bonuses if their overall sales increase.
Because they were all temporary workers, Su Ruyi only mentioned it briefly, hoping they would take it seriously, but she didn't propose any punishments or other measures.
If the job is not done well, Su Ruyi will replace the person directly. There is no need to spend too much time and energy on temporary workers.
These ladies truly lived up to Lu Ting's selection; they followed his instructions meticulously, providing excellent service with impeccable manners. This made every customer feel comfortable, making excellent service a hallmark of Ruyi Clothing.
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