Chapter 96 Exclusive Promotional Photo from Jinjiang
Zhu Qiang finally agreed to film the movie. It was something that would allow him to earn money and contribute to the factory at the same time. Although he felt he couldn't do it, he gritted his teeth and did it anyway.
"Factory manager, if I really can't handle this, please replace me as soon as possible," Zhu Qiang couldn't help but say as he signed the contract.
Su Ruyi smiled and agreed: "Don't worry, it's all written in the contract. If the filming doesn't go smoothly and the task cannot be completed, the contract will be cancelled. You won't need to pay any penalty. Just consider it as a field job."
Zhu Qiang agreed only after reading this clause, fearing that he might delay things.
Su Ruyi had previously spent a lot of money to buy photography equipment. The camera and lens she had were no cheaper than those in the county's photo studio. She wanted to record as much as possible about the present and document the country's rapid development.
Su Ruyi is also very confident in her photography skills. For one thing, she has specially studied how to photograph people. She once accompanied a friend who was a fan of celebrities for two days and took some very popular photos of her friend's favorite stars.
Moreover, she rarely edited her photos before, and the original photos were already very impactful.
Many advertising photos nowadays are very straightforward; they simply need to showcase the product, relying mainly on the model. Su Ruyi's skills are more than sufficient.
Especially considering that their factory was just a county-level garment factory, let alone small factories today, even decades later, the promotional images of many small factories are of very average quality.
The promotional brochure for the previous leggings was personally designed by Su Ruyi, and it was very well received at the time.
Luo Youqiong herself was shocked when she saw it. She never thought that her smile could be so bright and infectious.
Since the accident at home, she seemed to have forgotten how to smile. She realized how beautiful she looked when she smiled and decided to smile more often from now on.
Unlike the youthful and energetic style of the bodybuilding leggings promotional photos, the Prince Pants promotional photos have a cool and edgy vibe.
The word 'cool' hasn't become popular in mainland China yet; it was translated from the English word 'cool' by people on the island in the mid-1970s.
Su Ruyi wanted to incorporate this word and the concept it embodies into this set of promotional photos.
She first had Zhou Xiang specially customize different types of prince trousers for Zhu Qiang, and then selected matching clothes, hats, and accessories from the warehouse.
Although the factory currently only produces leggings and T-shirts, Su Ruyi still spends a lot of money to buy the most fashionable clothes from all over the country so that the design department understands the current fashion trends.
Su Ruyi would also encourage the design department to watch more Hong Kong and Taiwanese films, and try to recreate the beautiful clothes they saw. For a long time, fashion in mainland China followed the trends of Hong Kong and Taiwan.
At first, Su Ruyi only bought women's clothing, but then she thought that since she had already bought them all, and they were all purchased in other places through Zeng Guoqin's connections, she might as well buy more at once. So she also bought men's clothing, and she even picked out a lot of clothes that were suitable for Lu Ting to give to him.
Ever since Su Ruyi decided to make the Prince's Pants, she had been thinking about how to style them, and she had prepared various accessories and matching clothes well in advance.
Su Ruyi also took Zhu Qiang to the barbershop to tidy up his buzz cut and make his facial features more defined.
The filming location was set up in the factory. We found an empty room, set it up a bit, and it became a temporary photography studio.
The shooting background is very simple, mainly consisting of irregular geometric blocks of black, white, and gray. There are relatively many props, including a harmonica, guitar, tape recorder, and television.
When Zhu Qiang came out wearing the first outfit, Wang Huiting's eyes widened. It was still the same person, but he seemed completely different.
The first outfit Su Ruyi created was a hip-hop style oversized look, with a thick chain hanging down and a baseball cap on, looking like she doesn't care about anyone.
Zhu Qiang, in particular, was embarrassed. He pulled his baseball cap down low and walked in with a hunched back, avoiding everyone's gaze, which made him even more awkward.
Because of his own sharp aura, he doesn't give people a sense of weakness, but rather exudes a cool indifference to the outside world, making it impossible to tell that he is shy.
Su Ruyi was very satisfied with the state of things and wanted to help Zhu Qiang tidy up. Zhu Qiang was startled and retreated several meters away until he bumped into the wall before stopping.
Wang Huiting burst into laughter, which made Zhu Qiang even more embarrassed, and his neck turned red.
Helpless, Su Ruyi could only verbally teach him how to do it, but Zhu Qiang couldn't understand at all. He always tied his shirt tightly, and when she asked him to pull it out, he would pull it all the way out. In the end, it was Li Guangqian who stepped forward to help him achieve the effect Su Ruyi wanted.
To avoid embarrassing Zhu Qiang, Su Ruyi specially transferred Li Guangqian over to help, also to avoid a scene like the one just described.
"Hiromae, what do you think of this outfit? Would you guys like it?"
Li Guangqian nodded frantically, "I love it, I absolutely love it! I'm going to wear this style too, I wonder how many brothers will envy me!"
This is Li Guangqian's second function: to determine whether Su Ruyi's aesthetic sense was suitable for this era.
Influenced by her memories of her previous life, Su Ruyi's aesthetic sense is somewhat different from that of this era, and the difference is even greater in the field of menswear.
To avoid making assumptions, someone needs to review them.
Li Guangqian is very trend-conscious in this regard, especially now that he has money, he is even less stingy with his food and clothing.
As Su Ruyi's most capable assistant, he was also considered a local tyrant in Liulin County, so he definitely had to be at the forefront of fashion.
That year, Su Ruyi also took Li Guang to the provincial capital several times, and he himself also traveled to nearby cities quite a bit, so he had a certain perspective.
Li Guangqian might seem a bit outdated compared to trendy young people in big cities, but Su Ruyi targets the lower-middle-class market, so his vision is just right.
After adjusting herself for a while, Su Ruyi began filming.
Zhu Gui originally thought it would be very difficult. He became very nervous as soon as he saw the camera, and his facial expression was stiff.
Unexpectedly, Su Ruyi rarely let him look at the camera. He was asked to look down, up, left, and right, but never at the camera. Some photos even showed his back, and he only needed to turn his head slightly. Sometimes, Su Ruyi would take the picture before he was even ready.
Sometimes it was even more exaggerated. Su Ruyi would make him stare at a certain place and imagine that there was a murderer who had tortured and killed several people there.
Zhu Qiang was completely baffled. Could this photo be used?
Seeing Su Ruyi's reassuring expression, Zhu Qiang felt a little more at ease. After two days, Zhu Qiang got used to it, and the last few sets of photos taken on the last day went smoothly.
"This is more tiring than boxing all day," Zhu Qiang exclaimed.
Even though I didn't do anything, I just stood in front of the camera for a while and occasionally struck a few poses, but I still felt sore all over.
I used to think this money would be easy to earn, but now it seems that nothing is easy.
Li Guangqian patted Zhu Qiang on the shoulder: "Dude, I didn't expect you to be so cool."
Under Su Ruyi's instruction, everyone quickly grasped and began to use the word 'cool'.
These past two days, Zhu Qiang's entire look has been consistent with this point. Nowadays, many people don't make expressions when taking photos, especially men. Unless it's a candid shot, many people find it difficult to smile in front of the camera. They generally don't have any big expressions or movements, for fear that the photo won't be taken well and that their whole person will look distorted.
Zhu Qiang didn't make any expression, but he was different from the others. Li Guangqian couldn't quite put his finger on what was different, but he just looked different.
Zhu Qiang scratched his head sheepishly. He knew the word meant praise, but he still couldn't quite grasp its meaning.
However, the outfits he wore these past few days made him realize that clothes could be worn in this way. At first, it felt a little awkward, but as he took more photos, he found that they were actually quite good.
The reason Su Ruyi spent two days taking several sets of photos was to wait until he and the clothes became one with each other.
Models can only truly showcase clothing when they wear it as if it were their own; otherwise, it can easily feel awkward, like they're wearing someone else's clothes on short notice.
When the photos were developed, everyone was shocked.
"Holy crap! This is actually Daqiang!" Li Guangqian jumped up exaggeratedly. "Boss, your skills are amazing!"
Wang Huiting's face flushed slightly as she looked at it, her eyes sparkling as she cupped her face in her hands.
Although Zhu Qiang is very cool and handsome, the continuous filming can be tiring for the staff, and you get used to it after a while.
However, the frozen moment in the photo makes that handsomeness even clearer in front of him, and through the lens perspective and the presentation of light and shadow, it allows everyone to see many beautiful things that are overlooked in reality.
"I want to buy a leather jacket like that too, it looks so cool. And this outfit, this outfit, wow, they're all so handsome and cool!"
Li Guangqian seemed to be seeing this combination for the first time, chattering incessantly, liking every single outfit he saw.
There was no way he could resist the overwhelming impact of the photos!
"If I had a boyfriend, I'd make him dress like that too!" Wang Huiting exclaimed excitedly. "Don't you think it would look cool for a girl to dress like that?"
Li Guangqian couldn't quite imagine what it would be like: "Do girls have to be this cool?"
Su Ruyi smiled and said, "Of course, as long as you like it. Girls can be cool too."
As a fashionista, Wang Huiting embraces any style and feels she can try this kind of outfit too! Who says being cool is only for men? Women can be stylish too.
Xu Xiaonan was the most shocked. She often dealt with Zhu Qiang, but she found it hard to connect him with the person in the photo.
In photos, Zhu Qiang rarely shows his face directly; it's usually either in profile, with only the lower or upper half of his face visible, sometimes just the outline of his jawline. In photos where his face is fully visible, his sharp eyes easily draw attention, making you forget his entire face and only remember his cool and handsome appearance.
His whole demeanor is very cold and sharp, yet also exudes a kind of unrestrained and carefree spirit, completely different from Zhu Qiang, who is usually serious and earnest but is actually very honest and hardworking.
Not to mention Xu Xiaonan, Zhu Qiang himself was shocked. Was this person on top of him? He was almost unable to recognize himself.
And when did his legs get so long? His shoulders aren't that broad either. And some of the photos even give off an arrogant air of disdain for everything.
Su Ruyi: That's the charm of the camera lens.
Even Zhou Xiang, whose aesthetic sense is relatively conservative, exclaimed after seeing the photos:
"No wonder young people like these pants nowadays; they really create a unique look."
Young people in this era are very individualistic and want to express themselves flamboyantly, so they dare to wear pink, yellow, and colorful clothes, all wanting to be the most stylish person on the street.
Su Ruyi was very satisfied with this fashion shoot, which was a stark contrast to Luo Youqiong's previous "little sun" style. She was sure it would be very effective when hung in the store.
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