Ye Qing had assumed that Liu Yuliang shared the same idea, but upon hearing what he said, she realized that they still had differences of opinion. However, since they were discussing it, they should share their thoughts.
So Ye Qing asked, "So in your opinion, is it better to have Qingye as the name sponsor?"
Liu Yuliang looked at Ye Qing, then shook his head: "If Qingye is the sponsor, everyone will know that it is still related to you. After all, Qingye Studio is your brand. At this time, after winning the lawsuit against Liu Wei, people's impression of you is not very good. They think you are bullying the weak. Of course, people in the industry will not see it that way. But the model competition organized by the organizer is not only for professionals, but also for the general public to enjoy."
Indeed, otherwise the final wouldn't have been broadcast on television.
Moreover, the general public sometimes cannot appreciate the aesthetics of models.
For professionals like Ye Qing, the focus is usually on the model's figure and height to see if they are suitable for displaying the clothing.
Whether someone is pretty or not is not a requirement. In fact, sometimes, in order to make the clothes stand out more, they might even make a pretty model look less attractive.
However, for the general public, since they're on TV, they want to see the pretty ones; if the models are too ugly, they won't appreciate it.
But that's getting off-topic. Let's get back to the issue of naming rights. So there's a strategy to choosing which brand to compete for naming rights, because the ultimate goal is to make TV viewers remember the brand and then buy it, thereby maximizing advertising effectiveness.
Therefore, Ye Qing does not deny Liu Yuliang's point that Qingye and Ye Qing have a very close connection.
So Ye Qing didn't ask Liu Yuliang for his opinion anymore, and directly said his own thoughts: "My thoughts are similar to yours. I hope to use the brand name 'Jin' for the naming."
Upon hearing Ye Qing's words, Liu Yuliang immediately asked, "Where's the money? Jin can't come up with it herself."
“Zizi Fashion will take it, and Zizi Fashion will sign the contract with the organizer. Jin is a sub-brand of Zizi Fashion Group, so it’s fine for us to sign the contract. The key now is to get those people at Zizi Fashion to agree to pay this amount.” Ye Qing had already thought of this when he considered the Jin brand.
Liu Yuliang, however, thought, "It's not that easy."
"Whether it's easy or not depends entirely on human effort. And since we've invested in Li Yeming, we have to see results. You know Li Yeming's design style, right?" Ye Qing asked Liu Yuliang.
Liu Yuliang nodded. "I know. The clothes she designs aren't bad, but they're not suitable for everyday wear. Under normal circumstances, no one would buy them. At most, they'd be bought for weddings. But if someone's financial situation isn't good for a wedding, they wouldn't rent those traditional Chinese wedding dresses, even if they did, because they're too expensive."
"So, we can't just watch her remain stubborn. We need to find a way to gradually change Li Yeming's mindset. I think this naming rights is an opportunity. With naming rights, and it's a clothing brand, shouldn't the models wear the sponsored clothes? Does a model competition expect the models to walk the runway in heavy Chinese-style gowns? It's not impossible, but wearing Chinese-style gowns throughout the entire competition is obviously inappropriate. So we need to inspire Li Yeming to think about how to combine traditional clothing with everyday clothing."
Seeing that Liu Yuliang had taken it to heart, Ye Qing continued, "We need to find a way to make this model competition Li Yeming's personal showcase. If people like it, they will naturally buy it, and that will achieve our goal. Although costume design in TV dramas can also achieve the effect of advertising, it's too slow. The TV drama has only just finished filming, and the broadcast time is still uncertain. The waiting time is too long. The biggest goal of participating in the costume design for the drama is to make money."
Liu Yuliang completely understood what Ye Qing was saying, but there was one thing: "How do we convince the people at Zitai Fashion to agree to invest money to launch the Jin brand?"
Liu Yuliang and Ye Qing were both students in the design department of Nancheng University. They were classmates. Ye Qing is now a well-known figure in the field of fashion design. However, although Liu Yuliang has not given up design, he is not as prominent as Ye Qing. Instead, he has become more and more adept at business operations.
Just like his use of the word "smash," Jin is a traditional garment. It can't be said that it will definitely not make money in the future, but its profit is definitely not as great as that of Qingye and Zitai fashion. So it has to rely entirely on Zitai fashion and Qingye to support it.
Ye Qing had obviously already thought it through. "I'm willing to invest in Jin, but I don't think I would have thought of it if Yang Zi hadn't made the connection. Now Yang Zi is receiving a share of the profits from Zitai Fashion. She's stopped doing design work and hasn't made any achievements in management. She may have ambition, but she hasn't done anything. It's not that easy."
To be honest, when Ye Qing brought Yang Zi back, it was a bit of a case of using Yang Zi's influence to boost his own brand. He simply wanted to leverage Yang Zi's influence at Zitai Fashion and didn't expect Yang Zi to do much more.
But Yang Zi, after returning to Zitai Fashion, really didn't do anything and started to retire. She even said before that if the old folks at Zitai Fashion made things difficult for her, she would step in to resolve it.
Now is the time when we need her.
Liu Yuliang naturally had no objections.
When Ye Qing approached Yang Zi, Yang Zi was quite surprised that Ye Qing still insisted on the naming rights and even gave them to Jin. However, since Ye Qing had approached her and even subtly mentioned that Jin was someone she had brought in, Yang Zi had no choice but to help persuade the original executives of Zitai Fashion.
After persuading some of the original executives at Zitai Fashion, Ye Qing personally went to talk to the organizers of the model competition. Although there were some compromises, most of the talks were still completed according to Ye Qing's original ideas.
After the deal was finalized, Ye Qing went to talk to Li Yeming about it, and Xi Yue happened to be there as well.
Compared to Li Yeming's surprise, Xi Yue wasn't particularly surprised to hear Ye Qing say that.
Although Ye Qing and Xi Yue couldn't be completely without any misunderstandings because of Ye Shuwei, from Xi Yue's perspective, she greatly admired Ye Qing.
Especially now that she heard Ye Qing say that she helped the Jin brand get the naming rights, Xi Yue felt that she should become a career-oriented strong woman like Ye Qing in the future, and forget about relationships.
Ye Qing and Li Yeming were unaware of the turmoil Xi Yue had been going through in that short time. Because the naming rights issue had pushed Li Yeming to the forefront, Li Yeming herself was still a little unsure of what to do. She hesitantly asked Ye Qing, "Am I capable?"
"You have to do it." Ye Qing said bluntly, leaving Li Yeming no room for negotiation.
“But I design traditional clothing; to put it bluntly, I’m more like a tailor. Now you’re suddenly asking me to design costumes for a modeling competition…”
Seeing Li Yeming's hesitation, Ye Qing asked a question.
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