"Affordable luxury, literally, means moderate luxury, as opposed to luxury goods. It means that the price is not as high as luxury goods, but the quality is not inferior. Of course, due to the price factor, the choice of fabrics and other aspects of the clothing will not be as good as luxury goods, but it is definitely not inferior. It is a subtle way of saying high-end products. Although it is a subtle way of saying it, the price is actually not that high. To put it simply, if you can't accept a very high price, then the positioning of the Jin brand can probably satisfy those who pursue high-end products but don't want to spend too much money."
At that time, the term "affordable luxury" was still a rare one.
Whether Ye Qing's explanation is accurate is unknown, but it was Ye Qing's own interpretation when explaining it to Sister Li.
After listening, Sister Li roughly understood what Ye Qing meant, but she said, "But the positioning of the Jin brand is already similar to what you said, is it necessary to do this again?"
Ye Qing asked Li Yeming, "Then let me ask you, if someone mentions the brand 'Jin,' what comes to mind?"
“Traditional clothing,” Li Yeming blurted out immediately.
“There are many kinds of traditional clothing. When you say that, people only know what kind of clothes you sell. In people's understanding, most traditional clothing is handmade, which is time-consuming and labor-intensive, so the price is relatively high. How do you explain that?”
You are a designer, not a saleswoman selling clothes in a store, so you need to have a clear positioning so that people have a general impression of your products, and first of all, whether they can afford them.
That way, people will go to your store to look around. For example, when the first Louis Vuitton flagship store opened in the South City CBD, everyone knew that Louis Vuitton was a globally renowned luxury brand, and the prices were definitely high, so many people wouldn't go in even if they walked right up to the store.
Ye Qing then asked Li Yeming, "Do you understand now? Your positioning is accurate. People will know roughly what price range this brand's clothes are in, and then they will go in after assessing their purchasing power. Of course, you might also say, 'My clothes are priced between two and five hundred.' Are you going to write 'Everything between two and five hundred is on clearance sale' in the store?"
At this point, Li Yeming laughed.
Seeing that she had taken his advice, Ye Qing said, "At the new season's launch event, you should take the initiative to introduce the precise positioning of the Jin brand, including its price and so on."
Li Yeming exclaimed, "Ye Qing, you're really different now."
Ye Qing smiled and said, "There was no other way. I was forced into it. Others may not know, but you should know mine. I had to force myself to become stronger under those circumstances."
Li Yeming suddenly hugged Ye Qing, as a gesture of comfort and a sign of mutual appreciation.
Although Ye Qing knew Li Yeming meant well, she still felt a little embarrassed.
Ye Qing and Xu Xiaoyue originally came together today to find dresses to wear to an event, but now they've said everything that should and shouldn't have been said.
Before coming to see Li Yeming with Xu Xiaoyue, Ye Qing never expected to be under so much pressure when she returned. She thought it was just about borrowing a suitable piece of clothing, and even if she couldn't borrow it, she would just consider it as coming to chat with a friend.
But the conversation we're having today is going so well that we really can't afford to be negligent.
After leaving Li Yeming's studio, Xu Xiaoyue noticed that Ye Qing wasn't in a very good mood. Seeing that Ye Qing didn't seem inclined to say anything, Xu Xiaoyue calmly refrained from asking.
After returning home, Ye Qing seemed preoccupied. After putting the child to sleep, Xi Quan asked Ye Qing what had happened.
After thinking for a moment, Ye Qing told Xi Quan what Li Yeming had told her, including Yang Zi's recent behavior. Then Ye Qing asked Xi Quan, "Do you think I should be with Li Yeming?"
Xi Quan suddenly laughed after hearing this.
Ye Qing felt she was talking about something very serious, but Xi Quan actually laughed. She didn't understand why, but Xi Quan still seemed very happy. Ye Qing playfully punched Xi Quan: "What are you laughing at? I'm talking to you seriously."
Xi Quan suppressed his smile: "I'm very happy."
At first, Ye Qing was indeed unhappy with Xi Quan's smile, but seeing how seriously Xi Quan was saying he was happy, Ye Qing put aside his dissatisfaction and asked, somewhat bewildered, "You're happy? Happy about what? Happy that I've run into trouble again?"
As they talked, Ye Qing got a little angry again. If Xi Quan's happiness was because he had run into trouble again, then she really didn't know what to say.
Seeing that Ye Qing was about to misunderstand him, Xi Quan quickly explained, "I'm not happy because you're in trouble, but because you finally thought of me when you encountered problems, and that you still have me to rely on. In the past, when you encountered problems, you always faced and dealt with them alone. Often, I would only find out about the problems from other places, or you would only tell me after the problems were almost resolved. Now, when you encounter problems, you think of me first, so of course I'm very happy."
After explaining, Ye Qing didn't know what to say. In the past, she was indeed as Xi Quan said. At first, Ye Qing didn't intend to tell Xi Quan. It was because Xi Quan asked that she did. If Xi Quan hadn't asked, Ye Qing would probably still have figured it out on her own and given Li Yeming an answer after she had figured it out.
"I know you're used to it, but Ye Qing, remember this: no matter what happens, I'll always be there for you." Xi Quan said what Ye Qing was too embarrassed to say. He understood that Ye Qing was used to being alone, but Xi Quan still hoped that Ye Qing could rely on him and didn't want to see Ye Qing working so hard.
Ye Qing said, "I know, but you have to let me get used to it slowly. You can't expect me to become an expert overnight. After all, I've always been on my own before."
Xi Quan hugged Ye Qing, feeling very sorry for the hardships Ye Qing had endured.
Because Ye Qing had something on her mind, and was afraid that if the two of them kept hugging like this, they wouldn't be able to have a proper conversation, Ye Qing pulled away from Xi Quan's embrace and brought the topic back to what they had been talking about: "What do you think I should do? Should I cooperate with Li Yeming?"
Xi Quan said, "There's no such thing as a thousand-year defense against thieves. When you know that Yang Zi is dissatisfied with you or even wants to deal with you, avoiding her is an option, but it's not necessarily a good one. Because petty people won't think that you'll just let it go if you avoid them. Sometimes you have to learn to take the initiative."
"Of course I know what you're saying, but what I'm hesitating about is..." Ye Qing hesitated, not because the method of taking the initiative was wrong.
Xi Quan voiced Ye Qing's hesitation: "You're hesitant because you don't understand Li Yeming and are afraid of falling into his trap, right?"
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