The reason the media is concerned about the lawsuit between Liu Wei and Zitai Fashion is because Zitai Fashion has recently made new moves.
A large-scale model competition was recently held in the southern part of the city. It is currently in the preliminary selection stage, and there is still some time before the official final.
In recent years, the entertainment industry in Nancheng has been developing rapidly, and many TV stations have started to go satellite TV one after another, and the production costs of TV programs have also increased.
However, it's too much of a strain for TV stations to produce programs on their own, so new terms like naming rights and sponsorships have emerged.
Invitations have already been sent out for this model competition, and it has been clearly stated that the television broadcast of the finals will be sponsored.
To promote the competition, the organizers turned the naming rights into an auction, which was basically like an auction. Whoever offered the most money got the naming rights.
Without comparison, people might think that spending so much money on just naming rights is a waste. However, after advertisements before the 7 o'clock news aired for sky-high prices a couple of years ago, brands began to see the benefits of this kind of naming rights advertising.
Therefore, many brands are vying for the title sponsorship of this model competition. Although the general direction of the organizer is to give the title sponsorship to whoever pays the most money, there is still a bias. The organizer hopes to give the title sponsorship to a clothing brand.
As a result, Zitai Fashion became a hot topic, and everyone felt that the naming rights would definitely go to Zitai Fashion this time.
Although Ye Qing does intend to sponsor the naming rights, the cost of the sponsorship is something he needs to consider, so it hasn't been finalized yet.
However, even though it's not confirmed yet, the media has already started reporting on it.
Just then, the lawsuit between Liu Wei and Zitai Fashion came to a conclusion, and of course, Zitai Fashion won the case. Because Zitai Fashion was vying for the title sponsorship of a model competition, the media paid close attention to the case and reported on the outcome.
The outcome was certainly a good one, but at that time, newspapers and television still reigned supreme. To boost sales, newspapers had to find clever angles in their headlines, if not sensational ones. Otherwise, news of simply winning a lawsuit would hardly attract attention.
So one media outlet found a very convenient point of discussion.
While Taizi Fashion won the lawsuit, Liu Wei's small-scale clothing factory went bankrupt as a result. Although Liu Wei made a mistake, the number of people who lost their jobs as a result was not small.
Is this angle right? It looks fine, but it just feels so weird.
As for why it was strange, it's hard to say, but it did generate a lot of discussion, eventually evolving into a case of the strong bullying the weak.
The fashion industry, like a towering tree, bullies the grass that can't even compare.
As a result, the "pose fashion" style immediately became the target of criticism.
Although some people came out to defend Zitai Fashion, saying that Liu Wei was wrong, that she did not respect intellectual property rights and that she plagiarized, it was all talk and no action.
After all, at that time, all the DVDs and other media people watched were pirated. Although computers were just starting to become popular in the millennium, in order to satisfy everyone's entertainment needs, there were many software programs available online that could download movies and TV shows, and the downloaded movies and TV shows were all pirated.
So if you talk about plagiarism at this time, you can't say it's wrong, because very few people will listen.
As a result, the fashion brand, which had just regained its brilliance due to the previous new designs, was once again shrouded in gloom.
It is clear that if Zz1tai Fashion continues to sponsor the model competition at this point, the result will likely be more harmful than beneficial.
Moreover, the organizers may not necessarily grant the naming rights to Zitai Fashion.
Because the organizers also have to consider their own interests. Although the organizers know that there is nothing wrong with Zitai Fashion's lawsuit against Liu Wei, since Liu Wei copied their design and had already started production, it is not wrong for Zitai Fashion to protect its own interests.
However, knowing this is one thing, but when everyone is resistant to this approach, no one will actively seek out discomfort. This is the mindset of the organizers of the Zitai Fashion event.
Therefore, Ye Qing had to change his approach.
So they held a meeting to discuss what to do next.
Most of the executives at Zitai Fashion felt that since that was the case, they should just give up on the naming rights.
Ye Qing doesn't necessarily want the naming rights, but given the current situation of Zitai Fashion, it's imperative to catch up. Sometimes it's not just about the naming rights, but about the opportunity.
We can't just lie back down because this season's new collection has been well-received.
However, most of the senior executives at Zitai Fashion are former employees of the brand. Zitai Fashion experienced a long period of decline before, so the current situation of Zitai Fashion is good for them, and they don't need to work so hard anymore.
Ye Qing knew it would be difficult to persuade them, so she stopped talking. After the meeting, Ye Qing spoke privately with Liu Yuliang and Yang Zi to ask for their opinions.
Although Yang Zi now hopes to make progress, the generation gap is indeed a real issue.
Yang Zi felt that many of Ye Qing's ideas were unnecessary, so Ye Qing couldn't continue talking to Yang Zi.
After Yang Zi left, only Ye Qing and Liu Yuliang remained in the office. Ye Qing asked Liu Yuliang, "Do you think we should still fight for the naming rights?"
In fact, Ye Qing still hoped to obtain the naming rights, but she was afraid that she would be too subjective.
“I think we should still do it,” Liu Yuliang said. “Right now, it seems like we’ve revitalized Taizi Fashion, but we need to look at the long term.”
This idea coincided with Ye Qing's, who said, "Obviously, we can no longer use the word 'posture' to describe it."
“But Zitai Fashion also has two other brands, Qingye and Jin,” Liu Yuliang said.
Ye Qing and Liu Yuliang have been working together for a long time. Although they used to communicate mainly by phone and email, they have developed a good working relationship.
Hearing Liu Yuliang's words, Ye Qing was very happy. They were on the same page. Having such a partner was a blessing in their work.
Ye Qing was also thinking of having Qingye or Jinlai as the brand name, and he already had a preference in mind. Now he wanted to hear Liu Yuliang's opinion.
"So in your opinion, is it better to use the brand name 'Qingye' or 'Jin'?"
Although that's what he said, Liu Yuliang remained very calm, saying, "Actually, whether it's Qingye or Jin who will be the sponsor, I think it will be difficult."
"How so?" Ye Qing asked.
Liu Yuliang pondered for a moment and said, "Although we don't know how much the naming rights will cost in the end, it's clear that neither Qingye nor Jin can afford such a large sum of money. Qingye has its previous foundation, so it can grit its teeth and do it. But if Jin is used for the naming rights, it seems like even if we grit our teeth, it won't help."
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