"Hey, have you heard? A Carrefour hypermarket opened near People's Square, and they're giving away eggs and soap with every purchase!"
"Really? When I first heard it, I thought it was a scam."
"It's not a lie. My neighbor went there and said the pork there was two cents cheaper than at the supply and marketing cooperative."
"Really? Then I'll go buy some too."
“Come on, let’s go take a look. I saw she also had a bag of eggs, saying they were free.”
"Is this for real? Let's go!"
Jiang Ruyu's promotion was very successful. On the first day of opening, all the fresh produce was sold out, and the clothing and home textiles on the second floor also sold very well. Many people also signed up for membership cards.
The day's turnover was nearly 10,000 yuan. Jiang Ruyu did a simple calculation and found that the gross profit margin of vegetables was around 20% to 30%. This was because some products were on promotion, otherwise it would be even higher.
Fruits have a higher gross profit margin, around 30-40%, while seafood has a gross profit margin of around 20%. There is a significant amount of loss, mainly because there are no good oxygenation machines to keep seafood fresh.
Meat products have the lowest gross profit margin, only around ten percent, because of promotions.
The gross profit margins for clothing and home textiles are higher because she works directly with manufacturers in the home textile sector, eliminating middlemen and their markups. The higher profit margins in clothing are purely due to the geographical advantage. The south is close to the port city, and the port city's development has not stopped despite the Cultural Revolution; in fact, its development far surpasses that of the inland areas.
Once the market stabilizes, she will also go to Gangcheng to take a look; she's heard it's a very prosperous area.
Jiang Ruyu's supermarket saw its sales increase day by day for the first three days after opening, and stabilized after a month, with daily sales exceeding ten thousand yuan. Jiang Ruyu's previously empty third floor finally welcomed manufacturers who came to her door.
The first to arrive was a newly opened furniture factory in Xicheng. The factory manager was a young woman in her early twenties. She brought the latest furniture blueprints from their factory, which Jiang Ruyu found very innovative. Compared to the monotonous wardrobes printed with peonies, these carved furniture pieces were much more aesthetically pleasing.
Moreover, these pieces of furniture are much more practical than the previous ones. They have many more hanging rods, no longer just shelves, and many drawers. The layout is reasonable, and Jiang Ruyu wanted to buy a set on the spot.
After negotiating the entry fee and commission with the young factory manager, the furniture was delivered the next day. After that, manufacturers would come to discuss entry every two days, and soon the third floor was full. Fortunately, she had thought about what the suppliers on the third floor would be like and had left a staircase for delivery as usual. Otherwise, it would have been difficult to get these big things upstairs.
Carrefour has been open for so long and its business is booming, which is obvious to many people. It's not that no one is jealous and has tried to take action. However, whether it's the Liu family and Jiang family behind Liu Xiangxiang, Jiang Lin behind Jiang Ruyu, or Jiang Tao, Zheng Yang's brother-in-law, these groups together cannot be shaken by a few letters of complaint.
Moreover, the workers Jiang Ruyu hired were all unemployed youths in the city. Her large supermarket not only boosted the economic cycle but also helped the government solve the unemployment problem for young people. In addition, she also hired retired veterans as employees.
All of this has prevented some people who are envious of the benefits from doing what they want. Over the years, Jiang Lin has long been a regimental commander with military merits. If it weren't for his lack of seniority, he would have been promoted long ago.
The two successes did not make Jiang Ruyu arrogant. She remained low-key and did not become arrogant after learning about it. Currently, they still live in a large courtyard house. The detached courtyard house that she and Zheng Yang bought has not yet been renovated, so they can only continue to live here. However, they have gotten used to living here after so many years.
For the children, the fact that their family had become wealthy didn't seem to change their lives at all. On the contrary, they even got into a fight with their classmates after their parents told them that their parents wanted to become capitalists. In the end, it was Zheng Yang who had to ask their teacher to resolve the issue.
The children are all grown up now, especially the two girls, who have reached the age where they can distinguish right from wrong. They clearly know how hard their parents work and how tired they are, and that the reason their parents work so hard is to give them a better life. They need to study harder to repay their parents' hard work.
Two years after the supermarket opened, Jiang Ruyu had taken over a clothing factory, hired several college students majoring in design, and started her own clothing brand, named Zai Shui Yi Fang.
The main focus is on comfort and simplicity, with elegant and light color schemes, such as light green, pale yellow, light purple, pink, off-white, beige, as well as pure black, pure white, khaki, and military green.
Their target audience is college students or office workers. The clothing became famous as soon as it was launched because of its bold colors, simple styles, and the fact that it is easy to wear without making a mistake. The price is mid-range.
After accumulating some funds, Jiang Ruyu bought several large plots of wasteland in Xingsheng District and Pingchang District. She planned to invest in the land, thinking that in a few years, when she had enough money, she would build a large shopping mall like those abroad.
Just as she was striving hard, Jiang Ruyi had already broken down.
The reason was simple: after sending the two children to their parents, Gu Changzheng went back home. He didn't know if he had figured things out or what, but he would rather drag things out with Jiang Ruyi for the rest of his life than divorce her.
Gu Changzheng's idea was simple: he didn't want Jiang Ruyi to bother the child in the future. He had figured it out: people like Jiang Ruyi would never look for problems in their own family, but would only blame others.
Now that her cousin, whom she considered an enemy, has become so capable, she would probably go crazy if she found out. Her father has already retired, and his health was also damaged in the war years ago, so he can only rest now. Her eldest brother's family is capable, but they have their own children and can't spend much time on their nephews and nieces. At most, they can lend a hand.
He just wants his father to live a few more years, preferably long enough to pave the way for his son. It's not that he wants his son to succeed so he can benefit from it; he just thinks that he, as the father, has no real ability, and only his grandfather can help him. In the future, his two daughters might also have to rely on him.
He could only try to live well, keep Jiang Ruyi in check, and prevent her, his so-called biological mother, from using their blood ties to oppress his son. With him around, Jiang Ruyi couldn't cause any trouble.
Jiang Ruyi felt like she was going crazy. Gu Changzheng had finally come back, and he really did come back on his own. But the child was gone. He only said that he had given the child to his parents to raise, since she didn't know how to raise a child anyway.
She initially thought Gu Changzheng was just being considerate of her hard work taking care of the child, but who knew that afterwards, Gu Changzheng would only eat for himself and wouldn't even give her his salary anymore.
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