While innovating products, Lin Wanqiu also adjusted her marketing methods. She launched a "customer appreciation program," where regular customers who spend a certain amount at the food shop can receive free snack vouchers. She also distributed flyers near schools and residential areas to introduce the food shop's new healthy products. In addition, she launched a pre-order service, allowing customers to call ahead to reserve snacks and avoid queuing.
Shen Tingzhou also used his connections to help the food workshop contact some organizations and schools, making their snacks an option for employee benefits and student meals.
However, things didn't go so smoothly. While the newly launched healthy snacks were welcomed by some customers, many accustomed to traditional sweet treats didn't buy them due to their relatively bland flavors. Moreover, "Yue Tian Xuan" quickly launched similar healthy products and, thanks to its strong marketing team, rapidly gained market share.
Lin Wanqiu was not discouraged. She knew that the road to entrepreneurship was never smooth sailing, and setbacks were inevitable. She continuously collected customer feedback and adjusted and optimized the flavors of her healthy snacks. She added the right amount of honey and raisins to whole wheat bread to make it sweeter; and she added chocolate chips to oatmeal cookies to enhance the flavor.
At the same time, she realized that relying solely on healthy snacks was not enough to defeat her competitors. She decided to leverage her strengths and launch some distinctive traditional snacks, combining modern health concepts with traditional craftsmanship.
She remembered her favorite osmanthus cake from childhood and decided to improve it. She used high-quality glutinous rice flour and osmanthus flowers, reduced the amount of sugar, and added an appropriate amount of yam powder, making the osmanthus cake not only soft and chewy with a fragrant aroma, but also healthier and more nutritious.
The improved osmanthus cake was an instant hit with customers. Regular customers praised it, saying, "Late Autumn Food Workshop's pastries are truly authentic; they're not only delicious but also healthy, and we feel safe feeding them to our children!"
With continuous product innovation and improved marketing methods, Wanqiu Food Workshop's business has gradually improved. The number of customers at the Chengxi branch has slowly increased, and sales at other branches are also steadily recovering.
Lin Wanqiu knew this was only a temporary victory. Faced with formidable competitors, she had to work tirelessly and innovate continuously to remain invincible in the market. Looking at the rising sun outside the window, she was filled with confidence. She believed that as long as she stayed true to her original aspirations and adapted to market changes, Wanqiu Food Workshop would surely overcome its difficulties and usher in a brighter future.
At this time, she already had a new plan in mind—to launch a series of health food products targeting different groups of people, further expand market share, and cater to the needs of more consumers.
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