"These noodles are so delicious! They're chewier than any noodles I've ever had before, and the wheat flavor is so strong!" an elderly woman exclaimed as she ate the noodles.
"This rice wine is so fragrant, sweet but not cloying, and it's so pleasant to drink. I want to buy some to take home for my husband to try!" a middle-aged woman said.
"These plum blossom pastries are so exquisite, and they taste amazing. My daughter will definitely love them. I'm going to buy a few more boxes!" a young father said.
The commune secretary also made a special trip to participate in the event. Looking at the lively scene before him and listening to the praises from the citizens, a gratified smile appeared on his face: "Comrade Lin Wanqiu, Boss Wang, your cooperation has been a great success! These co-branded products not only taste good, but also contain profound cultural heritage, injecting new vitality into our county's food industry. The commune will definitely give you its full support, and we hope that you can make intangible cultural heritage cuisine bigger and stronger, leading more people to prosperity!"
Media reporters were also busy taking photos and conducting interviews, recording the grand occasion of the "Intangible Cultural Heritage Food Festival". The next day, the local daily newspaper published a related report entitled "Time-honored Brands Join Hands with New Farmers, Intangible Cultural Heritage Foods Take on a New Life", which detailed the cooperation between "Fuyuanzhai" and "Wanqiu Food Workshop", as well as the characteristics and cultural value of intangible cultural heritage foods.
On its first day of release, the co-branded products sold over a thousand units, far exceeding expectations. In the following days, "Fuyuanzhai" experienced phenomenal business, with large numbers of citizens flocking to buy the products daily, and even people from surrounding communes and counties making special trips to purchase them. Long queues formed outside the shop, and workers worked overtime to produce more, yet demand still exceeded supply.
Seeing the booming business, Wang Henian beamed with joy. He took Lin Wanqiu's hand and said excitedly, "Comrade Lin, thank you so much! I've been running 'Fuyuanzhai' for decades and have never seen such a thriving business. If it weren't for you, 'Fuyuanzhai' probably would have gone out of business long ago. Now that business is so good, I feel at ease."
Lin Wanqiu smiled and said, "Mr. Wang, you're too kind. This is the result of our joint efforts. Your 'Fuyuanzhai' has a brand and distribution channels, while we have recipes and technology. Only through this strong alliance can we achieve such results. In the future, we will continue to cooperate to explore more intangible cultural heritage food recipes and launch more and better products, so that both 'Fuyuanzhai' and 'Wanqiu Food Workshop' can go further."
With the booming sales of the co-branded products, "Late Autumn Food Workshop" has gained increasing popularity. More and more people have learned about this food workshop from the countryside and their intangible cultural heritage cuisine. Orders are pouring in, not only from the county and surrounding communes, but also from the region and even the provincial capital.
To meet market demand, Lin Wanqiu and Wang Henian decided to expand production. They built a new production workshop in the backyard of "Fuyuanzhai," purchased more production equipment, and hired a new batch of workers, who were trained by veteran artisans and food workshop technicians. Lin Wanqiu also specially retrieved some modern production management knowledge from the space and, combined with the actual situation, formulated strict production processes and quality standards to ensure the stability of product quality.
While expanding production, Lin Wanqiu has not forgotten her original intention to preserve intangible cultural heritage cuisine. She has established training bases for inheritors at both the food workshop and "Fuyuanzhai," recruiting young people interested in traditional food making from the public. Veteran artisans personally teach them the techniques of traditional food preparation. She has also developed a comprehensive training program for inheritors, teaching them not only craftsmanship but also cultural knowledge and business management concepts, hoping they can become well-rounded talents who understand both craftsmanship and business.
Shen Nian'an has been following the development of the food workshop for years. He grew up alongside his mother in the workshop, witnessing her uncover intangible cultural heritage recipes, establish the workshop, and collaborate with established brands, developing a deep interest in intangible cultural heritage cuisine. Furthermore, his mathematical talent has come in handy in food production; he often uses his spare time to help his mother calculate the proportions, costs, and profits of production recipes, and analyzes consumer taste preferences based on market data to provide suggestions for product innovation.
"Mom, this is an analysis report I made based on the sales data of the last three months." Shen Nian'an ran to Lin Wanqiu with a piece of paper in hand, her face showing a hint of pride. "Look, young people prefer products with refreshing flavors, such as vegetable noodles and lotus seed paste plum blossom pastries; while middle-aged and elderly people prefer traditional flavors, such as plain noodles and red bean paste plum blossom pastries. We can adjust the production ratio based on this data to meet the needs of consumers of different age groups."
Lin Wanqiu took the paper and examined it carefully. The numbers on the table were clear and accurate, the analysis was logically sound, and the suggestions were very practical. She smiled and patted Shen Nian'an's head: "Nian'an is really amazing, your analysis is so thorough. From now on, the market analysis work for the food workshop will be entrusted to you."
Shen Nian'an straightened her small chest and said with a firm look in her eyes, "Mother, I will definitely study hard, get into a good university in the future, learn more knowledge, come back and help you make the food workshop bigger and stronger, promote our intangible cultural heritage food to the whole country, and let more people know the wisdom of our ancestors."
Lin Wanqiu felt a warmth in her heart, and a trace of relief flashed in her eyes. She knew that the inheritance of intangible cultural heritage cuisine required the efforts of generations. Nian'an's ambition gave her hope for its continuation. Looking at her son's innocent yet determined face, she seemed to see the future of the food workshop.
As her business continued to grow, Lin Wanqiu's food shop gradually became more large-scale and standardized. She not only opened a branch in the county town but also established cooperative relationships with supply and marketing cooperatives in surrounding areas, promoting her intangible cultural heritage delicacies to a wider market. She also registered the trademark "Wanqiu Intangible Cultural Heritage" and designed exquisite packaging, making her intangible cultural heritage foods not only delicious but also visually appealing and collectible.
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