Purchasing goods is a science, and can even be said to be the most important part of the clothing reselling business. If you purchase goods that are difficult to sell, you will end up losing all of them.
Da Wa thought about it for a long time but still couldn't decide what goods to import, so he dragged Da Hu with him and spent the entire National Day holiday at the Qipu Road Clothing Wholesale Market with only one thing in mind, which was to see what clothes were the hottest-selling and most popular.
The two brothers get up at five o'clock every morning and meet at the entrance of the Qipu Road Wholesale Market at six o'clock. They eat two goose meat buns to fill their stomachs. As soon as seven o'clock arrives, customers start to arrive one after another.
Da Wa and Da Hu split into two groups and followed the people. Each of them held a notebook and a pen and wrote down what clothes the people bought. For example, if a customer bought a denim jacket, they would draw a horizontal line under the four words "denim jacket" to make it a correct character.
I wrote from seven o'clock to twelve o'clock, and almost filled up half a page of paper.
As noon approached, the number of customers gradually decreased, so the two brothers went to the noodle soup stall at the entrance of the Qipu Road Wholesale Market. They each ate a bowl of noodle soup, put away the bowls, and lay on the table to take a nap.
Around two o'clock, guests began to arrive one after another. The two brothers looked at each other, picked up their notebooks and pens, and began to take notes again.
After spending several days in the Qipu Road Clothing Wholesale Market, both brothers got darker.
On the evening after the National Day holiday, Da Wa pulled Da Hu to sort out the things they had written down.
The eldest son is smart and is good at taking notes.
When recording, spread out the notebook, with male guests on the left page and female guests on the right page. They are also divided into different age groups. Eighteen to thirty is one age group, thirty to fifty is one age group, and sixty and above is another age group.
I don't remember the ones who were too young, but children were usually brought by their elders to choose clothes. In other words, they had no say in what to buy.
These children's clothes have to be classified as adults.
Da Wa and Da Hu studied together all night long, and only went back to their respective schools the next morning to catch up on some sleep.
The hard work was worth it, and Da Wa finally made up his mind to buy young women's and children's clothing.
According to his research, women between 18 and 30 are the main consumers of the Qiupu Road Clothing Wholesale Market. Most women in this age group like to be coquettish, have jobs, and have plenty of money. When they go to the market, they buy two or three pieces at a time.
Da Wa and Da Hu followed the guests to do statistics, and half of them were young girls and young wives.
Fortunately, both of them are handsome and look like good people. They are holding notebooks and pens in their hands. Otherwise, if they follow behind others, people will think they are hooligans.
The best-selling and most popular women's clothing nowadays is the denim jacket, also called a jeans jacket. Female celebrities on TV, especially those from Hong Kong, often wear a white T-shirt inside, a denim jacket outside, denim pants, and a pair of sunglasses, and then lean against a classic car, which is so cool.
Young people have followed suit. No matter who they are, as long as they have some spare money, they must buy a denim jacket to keep up with the fashion and trend.
Da Wa had in his hand the two thousand yuan he had borrowed from San Wa, and all the assets he and Da Hu had after deducting the cost of food, which was three hundred yuan, a total of twenty-three hundred yuan.
One thousand yuan of it can be used to buy various denim products, denim jackets, denim pants, and five hundred yuan can be used to buy some fashionable items, such as lace one-shoulder tops, red and black plaid skirts, mock collar shirts, layered sweaters, etc.
The eldest son started reading books and listening to the radio since he was a child. When he grew up, the family got a TV. His knowledge and experience are wider than some people who are slightly older than him. The clothes he chooses are naturally generous, stylish and trendy. After all, he has watched a lot of foreign movies and TV series.
The remaining 800 yuan was used by Da Wa to buy children's clothes, including embroidered dresses, bell-bottom pants, batwing shirts, tweed coats, blazers, green chin-length tops, and chess-piece plaid tops.
Da Hu had nothing to say about the denim jackets and fashionable items. He even thought Da Wa had good taste and bought a good deal. But? This pile of children's clothes... He frowned and picked up a chess piece. "Can this be sold?"
"Yes," said the eldest child firmly. "When my mother was trying to convince Erniu, Sanwa, and me, she said, 'No matter how hard life is, we must not let our descendants suffer.' Have you noticed that when adults, especially the elderly, go to the Qipu Road clothing wholesale market to buy clothes, in addition to buying clothes for themselves, they also remember to buy children's clothes for their little grandchildren."
Some elderly people are even reluctant to buy clothes for themselves, but are willing to buy several sets of clothes for their children.
Once the family conditions improve, most people will choose to improve the lives of their children first, such as giving them more pocket money to buy snacks, buying them a few more sets of clothes, etc.
Adding all the pieces together, these children's clothes sold quite a lot.
It’s just that most traders didn’t notice this business opportunity, and no one paid as much attention to it as Da Wa did.
After hearing what Da Wa said, Da Hu was startled. He immediately picked up his two notebooks and looked through them carefully. After reading them, he let out a sigh, "You are really smart. Thanks to you for coming up with this 'recording' method, we can find out that children's clothing sells just as well as clothes."
All the clothes they bought could fill seven or eight large sacks. Fortunately, Da Wa and Da Hu were still students and had dormitories to live in. They could just stuff the sacks under their beds and didn't have to rent a separate place to store the clothes, which saved them a lot of money.
Then it’s time to start choosing a place to set up the stall.
Da Hu asked, "Where should we set up our stall? Is it also the Qipu Road Clothing Wholesale Market?"
Da Wa shook his head. "There are too many people selling clothes over there. We can't be seen."
Even if Da Wa has a good eye for clothes and picks a lot of clothes, people may not necessarily buy from Da Wa's stall. After all, there are small stalls selling clothes all over the Qipu Road Clothing Wholesale Market. Even if the clothes sold by other stalls are slightly inferior, as long as the price is cheaper than that of Da Wa's stall, they will still attract customers.
So Da Wa decided to take a different approach. Instead of setting up a stall at the Qiupu Road clothing wholesale market, he went to the gate of a family compound. There are many factories in Shanghai, such as flour factories, toy factories, etc., which have family compounds, and they are all houses allocated to employees.
Da Wa chose to set up a stall in front of the gate of his family compound because there were many workers living there. The workers had high wages and a lot of spare money. Moreover, those who were able to get a house usually had children at home. If they set up a stall here to sell children's clothes, they would not have to worry about not having customers.
So on the weekend afternoon, Da Wa and Da Hu carried sacks and arrived at the gate of the noodle factory.
A tarpaulin was spread out on the ground, and various children's clothes were neatly laid out. Then the seller started shouting, "Come on, take a look. If you're passing by, don't miss out! These are beautiful and stylish children's clothes for sale."
Da Hu was still hesitant at first, looking at Da Wa who had a pair of bell-bottom pants draped over his shoulders and a plaid skirt in his hand, swinging them and shouting as he went, while he followed behind Da Wa in a low voice, occasionally shouting a few words.
Seeing this, Da Wa said, "You can't do this. If you don't shout when you're selling things, how will they know what you're selling and what's good about it?"
Da Hu whispered, "I feel a little embarrassed."
The eldest boy was happy. "What's so shameful about this? It's about making money, so there's nothing to be ashamed of." He added, "We've only saved a month's worth of food. If these clothes don't sell, we'll be broke next month. Think about it, what's more important, saving face or having enough to eat?"
Da Hu immediately said, "Of course, having enough to eat is important."
After preparing himself mentally, Da Hu relaxed and started to shout with all his might.
It was time to get off work, and people were coming and going.
The two young men had loud voices, and their hard work in promoting their products was very effective. After a short while, they attracted a group of people.
An old lady holding her eldest grandson in one hand picked up a shawl collared shirt and said, "Young man, how much is this shirt?"
A smile spread across Da Wa's face, and he said crisply, "Auntie, this dress is eight dollars."
The old lady frowned and said loudly, "Eight yuan? I went to the Qipu Road clothing wholesale market a while ago, and they sold this shawl collar top for only six yuan. How come yours is two yuan more expensive than what they sell at the wholesale market? Young man, your business is not honest."
Upon hearing this, the people who had been looking at the stalls with their heads held high immediately withdrew their gazes, and the old men and women, aunts and uncles who had just picked up the clothes also put the clothes down again.
Da Hu's face turned pale immediately and he stammered for a long time without being able to say anything. The old lady was actually right. Their prices were indeed more expensive than those in the Qiupu Road Clothing Wholesale Market.
But Da Wa wasn't angry or annoyed. He still had a sweet smile on his face and said in a pretentious manner, "Auntie, you are really slandering a good person." He slapped his face and said, "Do I look like that kind of person with a black heart and bad lungs?"
The old lady glanced at him. The boy had thick eyebrows and big eyes. She thought to herself, "He looks quite energetic." She nodded, "Not really." She then stretched out her voice, "But you can only judge a person by his appearance. How do you explain why your prices are higher than others?"
Da Wa curled his lips and said, "Auntie, don't you think about it? The Qipu Road Clothing Wholesale Market is so far away from your noodle factory. We took several trolleybuses to get here. It was really exhausting. We have to earn enough money for the journey, right?"
The old lady thought about it and said, yes, the Qiupu Road clothing wholesale market is quite a distance away from here, and people in their family usually don't go there. If it weren't for this, there wouldn't be so many people gathering when Da Wa and his friends set up a stall to sell clothes.
Big Boy struck while the iron was hot and added, "Besides, we sell for more than others because we have discounts."
"Discount?" The old lady's ears twitched. "What discount?"
Older people have sharper ears than anyone else when they hear about discounts and bargains.
Big Boy chuckled and said, "The discount is, buy five and get one free." He slapped his hands.
"What? Buy five and get one free!" the old lady exclaimed.
These days, I've never heard of someone getting free gifts just for buying too many clothes.
However, the old lady curled her lips and said, "Who buys so many clothes at once? Do you think the money comes from the wind?"
Upon hearing this, those who were originally excited about the discount suddenly felt like they were poured with a bucket of cold water and suppressed their excitement.
Yes, even if you buy five and get one free, no one can pick out so many pieces of clothing at one time.
The eldest child didn't respond to the question, but instead changed the subject and began to praise the aunt's grandson. "Oh, aunt, your grandson is so cute, chubby and strong."
The old lady was pleased with herself. "Of course not. His father and mother are both good-looking, so he will be good-looking too. Besides, it's not like our time when we were short of food and clothing. Now we have more food and oil. Children eat well and look good."
"That's right. Now that conditions are better, we need to be more considerate of the child." The eldest child blinked and said, "I can see that you are someone who loves children. The season is about to change, and when the weather gets cold, the child must be given more clothes."
These words touched the old lady's heart. She was a little tempted, but she didn't show it on her face. "But your clothes are too expensive. Even though there are discounts, I only have one grandson. I can't buy him five sets of clothes at once. He's so small, how can he wear them all? If I buy them and leave them alone, children will grow so fast. If I buy them now, they may not fit him in the future."
The eldest child curled his lips and said, "That's not the case. If the clothes are too small, they can be worn for a long time after being put away."
He glanced at them and said, "Besides, although your family only has one grandson, there are so many children in the entire flour factory compound. There are definitely more people who need clothes than just your family. You can go and ask and see if there are families that need to buy clothes for their children. If you two put in a bill, you can buy five pieces. This is a free piece, and you can give it to anyone. If there is no share, you can take two or three yuan to make up for it. It's not a loss."
An idea suddenly struck the old lady. "Yes, why didn't I think of that?" She gave the eldest boy a long look and said, "Young man, you are quite smart."
Big Boy chuckled and reminded, "Auntie, if you want to add a small order to buy clothes, you'd better hurry up." He nodded and motioned for the aunt to look at the crowd.
The old lady looked around and saw that many people were already hurrying to the compound of the noodle factory. They must have listened to what Da Wa said and were planning to call their friends to join in the deal. If they didn't make a profit, they would be an asshole!
The old lady slapped her thigh and thought to herself, "This is bad." Then she lifted her grandson up and walked quickly back home. As she walked, she reminded the eldest son, "Hey, young man, I'm going to call someone right now. You have to leave a few good things for me."
Da Wa smiled and said, "Okay, Auntie, you better go quickly and come back soon, otherwise if you're late they might all be sold out, and I don't think I can keep them."
Upon hearing this, the old lady walked even faster.
Da Hu looked at her back, dumbfounded, "Is this it? Done?"
"It's done." Big Boy was confident. "Just wait and see. We'll be open soon."
Sure enough, not long after, large groups of people flocked to the children's clothing stall where Da Wa and his team were selling children's clothes, asking in a flurry, "Comrade, how much are these clothes?" "Is it really buy five get one free?" "These clothes are still a bit expensive, can we bargain a little more?"
The eldest child took a deep breath and shouted, "Don't push, don't push, let's take them one by one."
Da Wa is responsible for running the business, Da Hu is responsible for packaging and collecting money. The two brothers help each other and are busy but not chaotic.
As the number of clothes on the waterproof cloth decreased, the banknotes in the shoulder bag became thicker and thicker, and the zipper could not even be closed, and a few dimes of banknotes popped out.
As soon as it got dark, the clothes were sold out.
Da Wa and Da Hu looked at each other and wiped the sweat from their foreheads. They were a little tired and their voices were hoarse, but they were happy to make money.
The two were packing up when they suddenly heard a voice, "Do you have any clothes to sell?"
When Da Wa took a quick look, he saw several men and women in blue work clothes standing in front of him.
There are several other factories' annexed yards near the noodle factory. Word spread quickly, and many people were attracted there. These people heard that someone was setting up a stall in front of their house, but they got off work too late and didn't get any clothes.
Big Boy smiled and said with a look of regret, "Oh, you're late. What a pity! The clothes are all sold out."
Hearing this, the woman in blue overalls who had spoken earlier groaned, stamped her foot, and muttered, "If I had known earlier, I would have swapped shifts with someone else and come here sooner."
The group was about to leave, but Da Wa quickly stopped them, "Brother, sister, don't be so anxious."
A man wearing glasses was a little impatient and adjusted his glasses. "Why? Aren't the clothes sold out?"
"Yes, they're sold out," said Big Boy. "But it's only the clothes we brought today. We still have plenty. If you want to buy more, just come back next weekend. It's still buy five, get one free. The more you buy, the more you get."
When the man with glasses heard this, he immediately asked, "Really?"
"Really." Big Baby said, "I'm not lying to you, we'll come again next weekend."
The woman in blue overalls muttered, "Why next weekend? Can't tomorrow be the right time?"
Because they have classes from Monday to Friday.
Of course, I can't say this directly to these older brothers and sisters in front of me. Although setting up stalls is not prohibited nowadays, Da Wa and Da Hu are students after all. It will not look good if this matter is made public. They might even be talked to by the teacher.
The eldest child rolled his eyes and said, "Because we need to go buy some new children's clothes made of beautiful fabrics and durable enough to wear."
The woman in blue overalls nodded. Is that pretty good?
"So, please come back next week, brothers and sisters." Da Wa rubbed his hands. "If it's not too much trouble, you can tell your relatives and friends to come and take care of the business."
The man with glasses nodded, "Okay."
The clothes sold by Da Wa and his friends at the stall are novel and beautiful in style, and made of good fabrics. Everyone who buys them says they are good, and they have a good reputation. Otherwise, these people would not rush over as soon as they get off work.
It’s okay to wait a few days for such good clothes.
After warmly bidding farewell to the older brothers and sisters, the eldest child breathed a sigh of relief, rolled up the waterproof sheet, and put it on his back. "Phew, it's finally over."
Da Hu gave a thumbs up and said, "You're amazing! You've just finished one order and already found the customer for the next one."
After standing for several hours, his legs are still shaking. He didn't expect that selling clothes at a stall could make so much money. He just took a quick look and found that including the cost, they made at least three or four hundred yuan today. Moreover, they have only sold less than one-third of the children's clothing they bought, and there is still a batch of goods in their dormitory.
With the agreement between the eldest child and the older brothers and sisters, there will probably be no shortage of buyers for that batch of children's clothing.
This is three or four hundred yuan. They are both college students now. The monthly subsidy for college students they can receive is only sixteen yuan. By setting up the stall for an afternoon, they have earned more than a year's worth of subsidies for the future!
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