The three returned to Yu's house and began to discuss the publicity plan before the opening of the clothing store.
Yu Jin had already written a plan. She showed it to Su Susu, "Yuyu and I have already discussed it. See if you have any opinions. There are currently two types of publicity. The first is the star effect."
Yu Li nodded. "I've already asked Liu'er. She happens to have an interview soon, and she can wear the clothes we designed then."
Su Susu nodded after hearing this. "That's good. Besides, we can treat handmade clothes as high-end products, so the price won't drop."
Yu Jin smiled faintly, "I've lived my life over again, so I already have experience."
Su Susu thought for a moment, "What about the second option?"
"The second way is to distribute flyers. Ding, ding, ding, you see, I have already drawn the flyer." Yu Li took out the flyer he drew by hand.
“Wow, it’s beautiful!”
Su Susu took the flyer, which had the designer's logo and a pattern of a classical Chinese cheongsam.
There is also event information and new store opening activities.
"Yu Yu, you are awesome!" Su Susu couldn't help but praise.
"Hey, it's just related to my major. If you don't think it needs to be changed, I'll continue drawing."
Yu Li said modestly.
"You don't have to change anything. Just go ahead. Jin and I will discuss the rest."
Yu Li smiled and said, "Okay, I'll go first!"
Yu Li returned to his studio and started wholesale flyers.
There's no way. Photocopiers don't seem to be popular these days. It would be great if there were one.
Yu Jin continued to explain the store opening activities to Su Susu.
"My plan for the store opening event is to offer 12% off on the first day, 10% off on the second day, and 5% off on the third day. The first 100 people can become members and receive a small exquisite gift. If you spend 100 yuan or more, you can also become a member and enjoy a 5% discount all year round."
After listening carefully, Su Susu said, "Well, that's great. Let's do it this way!"
Yu Jin explained the details to Su Susu again.
Then it was Su Susu's turn to talk about the information and pricing of the prepared clothes.
The batch they sell is summer clothes, including short-sleeved tops, short-sleeved summer clothes, dresses, long skirts, shorts, etc. The style of each piece of clothing is roughly the same, but the colors are different.
Yu Jin asked her to provide various styles based on the aesthetic tastes of different groups of people, such as pink, white, goose yellow, black, etc. that girls like, and green, dark blue, indigo, dark green, brown, beige, etc. that boys like.
Prices were not high in the 1980s, so their prices could not be too high, but they definitely could not be lower than the market price either, to ensure that customers could afford it.
"A set of tops and bottoms costs 10 yuan, and a dress costs 15 yuan. Our costs are actually not high, but custom-made items cannot be so cheap."
Yu Jin thought about it for a moment, but Su Susu disagreed. "You forgot to give a discount. You have to raise the price a little bit so that they will feel they have made a profit after the discount."
Yu Jin smiled and said, "Oh, Susu, you are quite smart too!"
"Of course I do. I've been a top student since I was a kid, and I have a very high IQ. Even though I've never done business, I definitely know what customers are thinking."
Su Susu raised her eyebrows arrogantly, "I won't talk nonsense with you anymore, I'll think about what else I need to add."
Yu Jin nodded, "We still have a few days left, we can think about the pricing again."
After all, they still have to draw the flyers, so they can make good use of these few days.
"It's a good opportunity to decorate the store. The store is also very important and can attract customers."
Su Susu agreed, "You make sense. We can just take the clothes we got and see how to display them to make them look good."
After discussing it, the two went to the store the next day, and the clothes from the clothing factory were delivered.
Jin Tiao and Su Susu took out one piece of each style to inspect the goods.
"Yes, our clothes are of very good quality. Look at the material, it's so soft and comfortable."
Yu Jin touched the texture of the clothes and said, "Yes, and the fabric is pure cotton."
Su Susu also touched it and smiled, "No wonder my dad's face has been so red lately! The quality is really good. We used to use discarded fabrics, but this time we improved it with high-quality fabrics, and the effect is even better."
One has to sigh that Yu Li’s Zero Spring Water is too buggy, so she warned her father not to leak it out.
Otherwise, Yu Li would not have given it to him. Fortunately, Director Su is not the kind of person who is only interested in profit.
Now that the textile factory is thriving, he will definitely not do anything that would harm others and benefit himself.
Su Susu didn't need to tell him that people from other factories had recently sent people to inquire about him, but he had just laughed them off.
The two men first gathered the four store employees together and explained the event planning and membership planning to them clearly, asking them to memorize them by heart in the next few days.
The four people were assigned different tasks: one was responsible for member registration, one was responsible for cashiering, one was responsible for soliciting customers at the door, and one was responsible for in-store service.
They showed them all the styles one by one, explained their prices, the calculation of discounts, and told them to strictly follow them.
After giving the instructions, I asked them to start helping put the clothes on the shelves and put the clothes into the warehouse for classification and storage.
"You can sort them by style, size, and color. You can write labels on them. That way it will be easier to find them."
Yu Jin directed the four shop assistants to work, while he and Su Susu supervised them from the side.
They first hung the clothes on the wall, and then took some paper to stick on them so that they would not have trouble finding the numbers later, and also clearly marked the numbers of each piece of clothing.
Yu Jin also prepared a brochure for each of them, which detailed the price of the dress and its uniqueness.
Yu Jin and Su Susu stood at the door of the store, watching the four shop assistants busy at work.
Su Susu was a little excited, "Ajin, my heart is beating so fast now, but I'm also worried that no one will come to buy it. Can we sell it?"
Yu Jin patted her shoulder and said, "Yes, we can do it! Have you forgotten that we recruited them at school before?"
Su Susu grinned and said, "Yeah, that's right. We'll be able to make money soon. Hehe, let's do our best."
Yu Jin smiled and said, "Well, let's do our best!"
The two of them decorated the store, and Chen Yan came at this time. She was recently making fashion designs for Ye Qingliu.
She finished making this fashion today and brought it over to show Yu Jin and Su Susu.
"Ajin, Susu. What do you think?"
After Chen Yan finished speaking, she showed them the skirt.
Yu Jin's eyes lit up. "It's very beautiful. This lotus lace border really sets off Liu'er's temperament."
Chen Yan smiled shyly, "I'm a little worried about not making it well. I heard it's for a big star, so I'm a little worried it won't turn out well."
Su Susu's eyes sparkled. "Excellent, Sister Chen. This one is perfect. Don't worry!"
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