In the past three years, the most popular film and television company in Hong Kong is a newly established film and television company called Zhenhua.
The films "The Legend of the Imperial Concubine" and "Shaolin Temple" shot by this company won the box office championship in Hong Kong for two consecutive years.
Shaolin Temple, in particular, was not only shown in Hong Kong, but also became popular in Japan, South Korea and Southeast Asia.
Today’s box office revenue has already exceeded 100 million.
Not only that, Zhenhua Film and Television also established a joint venture with others to build a film and television city in Shatin.
When the Shatin Film and Television City first broke ground, it became a joke in the real estate and film and television circles.
Many real estate tycoons remember that the wasteland in Sha Tin was bought by a second-generation rich man from the north.
Later, the second-generation rich girl did not make any waves in Hong Kong, and people stopped paying attention to her.
I heard that the second generation of local tyrants leased the land to Zhenhua Film and Television and had no plans to develop any real estate on the land. Even Guo Desheng, the head of Xinhongji, who was most familiar with the second generation of local tyrants, was almost forgetting about this young woman from the north.
No one expected that the popularity of "Shaolin Temple" would boost the Shatin Film and Television City. It is said that the exterior scenes of "Shaolin Temple" were all shot in this film and television city, and many fans came to visit.
Then, I saw a dream city full of miniature landscapes.
Here, there are not only retro streets and buildings from the Tang, Song, Ming and Qing dynasties, but also miniature mountains, rivers, lakes and gardens.
After entering the city, there are shops that sell makeup and photography services. Not only can you rent various vintage clothing, but you can also rent costumes for various characters from famous films.
Visitors can change their clothes and experience a dream journey across time and space in the film and television city, dreaming back to the Tang, Song, Yuan, Ming and Qing dynasties, and also take precious commemorative photos.
In the era before Cosplay, even in Hong Kong, which is at the forefront of fashion, this kind of play was unheard of and unseen.
For a time, this film and television city shocked the whole of Hong Kong and the Japanese, Korean and Southeast Asian regions that Hong Kong could radiate to.
Every day, tens of thousands of tourists come here to visit and take photos.
At the same time, film and television companies from various countries also felt the difference between the shooting effect of real-scene construction and the shooting effect of background boards from the images of Shaolin Temple.
Audiences gradually began to complain about those cheap background scenes, and took the real scenes of "Shaolin Temple" as the standard for film and television backgrounds in this era.
But if every movie has to build a real scene, it will require land and money. The production cost will be too high and it is very likely that the cost will not be recovered at all.
At this time, Shatin Film and Television City extended an olive branch to all film and television companies like timely rain.
Not only can we rent the existing venues of Shatin Film and Television City to everyone as filming locations, but we also proposed a new cooperation model.
For scripts they are optimistic about, Zhenhua Pictures is willing to build exclusive scenes for the film. However, this part of the investment needs to be counted as Zhenhua Pictures' investment in the film. In the future, they will not only share the box office revenue, but will also permanently enjoy the right to develop and operate derivative products from the film's title to characters and scenes.
Today's film and television companies have never heard of these ways of playing.
In their view, making a movie is just about earning box office revenue. After all, the most that smart people would think of is putting advertisements at the beginning and end of the film and charging businesses a certain amount of advertising fees.
The rights and interests that Zhenhua wanted were not within their consideration at all.
As a result, since 1976, more than a dozen box office-topping films in Hong Kong, Japan, South Korea, and Southeast Asia have all been invested in by Zhenhua.
Moreover, Zhenhua did not invest a single cent into the actual filming of the film; they only focused on building the venues and providing miniature real scenes for filming.
The Japanese and Korean Pavilion, the Malaysian Pavilion and the Indian Pavilion were built one after another.
"The Chase", "The Sword of the Third Young Master", "The Happy Yellow Handkerchief" and "The Caravan" were filmed successively at Shatin Film and Television City.
Asia's first science fiction disaster film "The Day of Resurrection" has also signed a contract with the film and television city, and a doomsday venue is being built.
With the Japanese movie "The Chase" becoming a big hit, the same windbreaker and sunglasses worn by Ken Takakura were sold out in the clothing stores in the film and television city.
Many clothing manufacturers have also produced imitation products, but their sales volume cannot surpass that of Shatin Film and Television City.
There are also dolls, pottery statues, stickers, stationery and other peripheral products of characters from the drama such as Touyuki Toujin, Mayumi, Sheriff Yamura, and Keiji Yokomichi, which can be purchased in the surrounding shops of the film and television city.
The film and television city bought several pieces of wasteland in the surrounding area and began to build a commercial street and rent out shops.
Many people in Hong Kong are optimistic about the flow of people brought by the film and television city and have begun to move to this area to do business.
It was not until this year that the bigwigs in Hong Kong finally noticed the prosperous area of Sha Tin.
However, they found that all the land nearby had been bought by a company called Zhenhua Real Estate at a very low price.
Zhenhua Real Estate has already opened a six-story hotel at the entrance of the film and television city, and is now building a twenty-story four-star hotel.
In the future, Shatin will form its own ecosystem around this film and television city.
Chen Baoluo proudly reported to Xie Wan on the group’s development over the past three years.
Some of it was known to Xie Wan, and some of it was unknown to Xie Wan.
She asked with some concern: "With such rapid development, can our cash flow keep up?"
Chen Baoluo smiled and said: "In the past three years, Zhenhua's box office revenue has accumulated more than 500 million.
Boss, the layout of your film and television city is really great. It's like an ATM.
Almost every film we invest in is profitable.
Not to mention that the film and television city’s daily ticket revenue is hundreds of thousands of cash, and the annual revenue exceeds 100 million.
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