At present, several TV stations in Hong Kong produce and sell their own TV series. It is not like the later generations where they shoot a TV series and sell it to whomever they want, and then decide how much each episode can sell for.
The TV series produced these days basically make money from advertising.
As long as a TV series becomes a hit and breaks ratings, the advertisements inserted into the TV series will become prime time that major brands will compete for, and advertising fees will naturally rise.
In the following auditions, the roles of young people such as Yang Kang, Ouyang Ke, and Hua Zheng were quickly decided.
As for older characters like Ouyang Feng and Huang Yaoshi, they had already been decided. They just needed to put on costumes and go through the motions to see if they fit the script.
The roles for "The Legend of the Condor Heroes" have been finalized, and the crew immediately made an official announcement, announcing the time for joining the group to train in martial arts, the start time of filming, etc.
"Mr. Shao, TV dramas usually make money by inserting advertisements, but have you ever thought about inserting advertisements during the filming of 'The Legend of the Condor Heroes'?" After Mr. Cha left, Zhang Qiurui asked Shao Yifu with a smile.
"Insert advertisements during filming? Director Zhang, can you explain it in detail?" Shao Yifu asked thoughtfully after hearing this.
Shao Yifu was very sensitive to money. He made money by inserting advertisements into the TV series he had previously filmed while they were being broadcast. As the TV series became popular and the ratings soared, the advertising fees naturally rose.
Now, when he heard that advertisements could be inserted into TV series while they were being filmed, Shao Yifu's eyes suddenly lit up. He felt that this was a new idea worth exploring in depth.
He gestured for Zhang Qiurui to continue, obviously showing great interest in the proposal.
“There’s a drinking contest scene in the script.
This scene shows Qiu Chuji clashing with the Seven Freaks of Jiangnan due to a misunderstanding, leading to a fierce drinking contest at the Drunken Immortals' Tower. Qiu Chuji even uses large copper vats weighing hundreds of kilograms to hold the wine, creating a spectacular spectacle.
We can work with a winery, include the winery's wine name and brand packaging in the film, and then have the screenwriter write a few slogans for the winery, and have the actors speak them out for advertising.
This type of promotion is more natural and vivid than traditional inserted advertising, and can be better integrated into the plot, allowing the audience to subtly accept brand information while enjoying the storyline.
Moreover, the drinking contest scene can be considered a small climax. Inserting advertisements into it will definitely increase the brand's exposure.
Of course, this kind of advertising is more expensive, and you need to find partners first." Zhang Qiurui elaborated on how to insert advertising into TV dramas in the future.
In this era, there is no precedent for inserting advertisements directly into dramas. Now that Zhang Qiurui said this, Shao Yifu and Du Qifeng's eyes lit up and they thought it was feasible.
Even by inserting the product into the TV series, it can effectively advertise without affecting the plot and can also increase the advertising costs.
"We can do this. Director Zhang, what other brand advertisements can be inserted into other aspects of the filming of "The Legend of the Condor Heroes"? " Shao Yifu thought about it and felt that it was feasible, so he hurriedly asked Zhang Qiurui.
"For example, in the scene where Guo Jing and Huang Rong first meet in the play, we can arrange for them to buy some special snacks at the market, and the packaging of these snacks can be printed with our sponsor's brand. In this way, the audience can naturally come into contact with these brands while watching the plot." Zhang Qiurui continued.
Shao Yifu nodded in agreement: "This is a good idea. It will not affect the plot and will achieve the desired advertising effect."
"Mr. Shao, do you still remember the resource exchange I told you about last year, where our company could go to TVB to select trainers?" After finishing talking about the filming, Zhang Qiurui changed the subject and mentioned another cooperation plan that he had previously discussed with Shao Yifu.
Shao Yifu was slightly startled when he heard this, then smiled and said, "Of course I remember, Director Zhang, our TVB training class has always been the best in the industry and has trained many outstanding actors.
This batch of trainers has only been training for a little over four months, and they haven't yet learned everything they need to learn."
"Boss Shao, let's be frank. Our company will be shooting two movies this year.
These two films are still lacking suitable actors. We hope to select a few promising newcomers from TVB's training class to participate in the filming of these two films.
If Mr. Shao doesn't see any promising talent or potential among the trainers this time, we can just wait a little longer.
"Besides, Mr. Shao didn't say that just because I selected this batch of trainees, I couldn't keep them in this training class any longer." Zhang Qiurui finally said jokingly with a smile.
Shao Yifu pondered for a moment, tapping his fingers lightly on the table, as if weighing the pros and cons.
He slowly said, "In that case, Director Zhang will come to this training session tomorrow to select the artist you think is suitable."
"Okay, it's settled. See you tomorrow."
"Are there any good talents among the trainees this time? If so, let the company sign the contract as soon as possible." After Zhang Qiurui left, Shao Yifu instructed his assistant.
........。
Somewhere in the TBV training class.
“Now I’m reading the names.
Liu Dehua, Qi Meizhen, Liang Jiahui, and Xu Jingjiang, the four of you, please come out for a moment. "That afternoon, the training class teacher stood in front of the classroom, glancing solemnly at the students present.
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