"Xiaobei? Your last name is Shen, Shen Xiaobei. Huh, why do I seem to have heard of this name before?"
After calling Shen Xiaobei's name, Huo Ying suddenly said with some confusion.
"Sister Ying, where have you heard my name?"
“Let me think…Oh, I remember, one time I went to my sister’s store, and she had a novel on the counter, saying it was for killing time. The author of that book seemed to be Shen Xiaobei.”
"Yes, not like, it's the name Shen Xiaobei! My sister talked to me about it once, saying that the novels written by this writer are very good, and she has bought three of her novels!"
“Really, Sister Ying, your sister likes to read the novels written by Shen Xiaobei so much?”
"Yes! She stays in the store every day. Sometimes when there are no customers, she likes to read novels to kill time. Xiaobei, what a coincidence, your name is exactly the same as this writer's?"
"hehe--"
Shen Xiaobei didn’t answer, but smiled mysteriously and happily.
"Xiaobei, you wouldn't?"
"Sister Ying, yes, we are the same person. I am the female writer Shen Xiaobei who writes novels. However, my first book was actually a collection of essays, and I only started writing novels later."
"Really? Oh my god, you are the same person? I actually know a great writer! If my sister knew, she would be so jealous of me!"
"Hahaha, Sister Ying, writers are actually very ordinary people. They don't have superpowers, right?"
"No, writers have three heads and six arms. Writers' three heads and six arms are all in their brains. We ordinary people don't have that."
"Sister Ying, you're so kind! Female entrepreneurs like you who work in the real economy are truly admirable!"
"I'm just a small family business, how can I be called a female entrepreneur?"
"If a small family workshop grows, can't I become a female entrepreneur? Sister Ying, I'd like to cooperate with your factory and help it grow. I wonder if you're interested?"
"Really? Of course I'm interested!"
Upon learning that Shen Xiaobei was a writer, Huo Ying immediately became more fond of her and trusted her more.
Not long after, Huo Ying's husband Rao Huansheng came back from outside, and the couple warmly invited Shen Xiaobei and Duan Xichuan to dinner at the best restaurant in town.
At the dinner table, after toasting each other with a glass of wine, everyone continued to talk about the development and cooperation of the underwear factory while eating.
"Sister Ying, Brother Sheng, do your underwear have registered trademarks?"
"Registering a trademark? Well, we're just a small company, so we haven't thought about it yet."
"Sister Ying, the country has resumed trademark registration since the end of last year. This is great news for all factories like yours that are engaged in manufacturing."
"Only by registering a trademark and establishing your own brand can you increase your visibility, create a word-of-mouth effect, and expand and strengthen your business."
"I suggest you register your trademark. If your trademark is registered, I can then expand sales of your products in the two major cities of Beijing and Donghai."
"Really, Xiaobei? You can help us open up sales channels in the two big cities of Jingshi and Donghai. How do we do that?"
Hearing Shen Xiaobei’s words, Huo Ying’s eyes suddenly lit up, his face full of excitement that could not be concealed.
Huo Ying's goal was not to run a small family workshop-style factory. Her goal was to make it bigger and stronger and turn it into a formal large factory.
However, she knew that this would take a process and require help from noble people.
And Shen Xiaobei's words made her seem to see a glimmer of hope for a noble person.
"Yes, Xiaobei, how can we open up sales channels in Jing City and Donghai?"
"Our export volume has always been small, and we're very passive, just waiting for orders. Domestic sales are even smaller, and I've been trying to think of ways to expand sales channels, but I haven't come up with a better idea yet."
"Brother Sheng, Sister Ying, as long as you register the trademark and have your own brand, you can open brand chain stores in various cities."
"You can invest and open it yourself, or you can let others join. Anyway, the supply of goods is provided by your factory. This way, you can create a word-of-mouth effect and quickly promote your brand."
"Of course, we'll still need advertising to help promote it. I'm familiar with all the major newspapers in Beijing, so just leave it to me."
"As long as you can ensure the quality of your products, promotion and sales will not be a problem. You will definitely be able to make your factory bigger and stronger."
"A Sheng, I think Xiao Bei's idea is good. Let's go and consult about trademark registration tomorrow and get this done first!"
"Hmm... Xiaobei's method is feasible. However, if our orders increase significantly, we'll probably have to find a new factory with a larger area and continue to increase our staff."
"Hasn't this all been anticipated by us? It's just happening earlier now, which is not a big deal!"
Huo Ying was very excited when she heard the prospects that Shen Xiaobei had outlined for the Yingzi Underwear Factory.
She immediately and decisively agreed and decided to go about registering the trademark tomorrow.
"Sister Ying, your trademark has been registered. When I return to Beijing, I will immediately open the first chain store in Beijing. I will also ask my friends in Donghai City to open the first chain store in Donghai."
"Then, regarding the advertising, I will help you synchronize it."
"If these two stores do well, we will open a second and third store. We can also mobilize my friends in other cities, and your friends in other cities, and encourage them to join us."
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