Chapter 25
"If you have something to say, come here and let me hug you and talk." He has become addicted to hugging his wife these days.
Zhong Miao moved over and nestled in his arms, "Have you ever thought about expanding the scale of production?" Even if she had the idea, Pei Ze had to be willing to do it. If he was really a puddle of mud, she couldn't force him to stand up.
"I didn't have this idea before. I was living quite well. Now, of course, I want to earn more."
"So, do you have any ideas?"
"I want to clean up the factory, make it look more formal, and then hire more people."
In fact, Pei Ze also wanted to expand and become stronger, but it was easy to find workers, but there were no management talents, or even no management talents at all. He had to work alone and take charge of everything.
"Will you be able to handle it by then? The current management model of the factory is still that of a workshop. The bigger the business, the more exhausted it becomes."
"I know that, but we don't have any management talent. University graduates are all assigned jobs, so of course they look down on private enterprises like ours. Hey, wife, are you feeling sorry for me?"
Pei Ze smiled and touched her cheek, which was smooth and tender.
"Stop talking nonsense. If you don't have talent, you can cultivate it yourself. It doesn't necessarily have to be college graduates. Find some management books and read them. When my dad comes back, you can learn from him. He knows everything."
"You have a quick brain, how come you and your dad know this?"
Pei Ze was also wondering how his father-in-law, who had been farming all his life, understood business so well. He talked about this with his father-in-law last time, and he realized that his father-in-law was a man of insight.
Zhong Miao has seen a lot, so of course he understands it. How many brands have become famous by taking advantage of the trend, and how many profitable companies have disappeared.
"Don't interrupt me. Your factory is quite large, but the production efficiency is low. What are you going to do in the future without a good management model?"
"Do you have an idea?"
Pei Ze narrowed his eyes. His wife was beautiful and knowledgeable, and she even knew business. He was really feeling more and more insecure.
"Have you ever thought about this? Now that the economy is becoming more and more open, more and more businesses are being run. If you make furniture, others will also make furniture. If you come up with a new style, others will also imitate it. The only thing that cannot be imitated is the reputation of a big brand."
Zhong Miao felt that the brand effect was particularly strong these days. Although the choices were gradually increasing, they were still incomparable to those in his previous life. Therefore, as long as he was competitive, making a lot of money was not a difficult task.
Her father occasionally told her some interesting stories from his childhood, such as when he watched a certain brand of shampoo advertisement and washed his hair.
The hair is smooth and slippery, and it is smooth and shiny.
When her father was young, he loved beauty and dressing up. He was so envious after seeing the advertisement that he ran halfway across the town to buy a bottle. What happened?
Haha, she was still angry. Apart from being a little slippery, she was no different from usual. It was really different from the TV commercials, and her father was very angry.
From this we can see that television advertising is the best and fastest way to build brand awareness.
"Then what?"
Pei Ze became interested and there were indeed people who imitated him.
"More and more people have TVs at home now. You can build up your factory, advertise on TV, build up your brand, and then you won't have to worry about sales."
"Hiss, I really haven't thought of this. Do you have any other ideas? Tell me."
There aren't many companies that can do TV advertising these days, and most still rely on word of mouth and repeat customers. Pei Ze thinks Zhong Miao is really smart.
"Is there a place like a furniture store in the city?"
"Yes, several furniture stores still buy goods from me."
"That's easy. We can open a factory-owned store in a furniture store or near one. You can control the flow of people buying from the surrounding area. To ensure our sales, it's okay if we interrupt the business. If we don't, uh, you should ask my dad. I don't know what's appropriate."
Zhong Miao thought about it and thought, "He should understand what a factory direct store is. What was it called before? I think it was called factory direct sales."
"You really can't stop talking about your dad. That's a good idea. I'll go back and learn from my father-in-law."
Pei Ze felt that he had married a real treasure. How many people would think of doing TV commercials nowadays? Self-production and self-sales is also a good way.
He held Zhong Miao's arm tightly and said, "If we want to open a store, we must hire people. I can only manage one of the two. What do you think?"
"I don't quite understand this, but big bosses don't do everything themselves. You figure it out yourself."
"You think I'm your boss, wife, are you so confident in me?"
"It's hard to say. It depends on your own efforts."
"Okay, I will definitely work hard."
"Yeah, by then, we can develop new products. We can definitely produce mattresses."
Pei Ze pondered her words, "I have seen mattresses, but I am not very accepting of them. They are mostly just mattresses."
"That's only temporary. The quality of sofa sponges these days isn't very good and easily deforms. I've never seen a mattress before, so I guess the material isn't very good either. You should research it. If you can make a comfortable mattress, it will definitely sell well, and you can also upgrade the sofa sponges."
"Besides, living conditions are getting better and better, and there are more and more new things. Once these are ready, I can advertise mattresses and sofas specifically, focusing on comfort and spinal protection. Naturally, people will come to me out of curiosity."
Pei Ze pondered her words, his mind working rapidly. What Zhong Miao said was a little difficult to do. After all, his was still a small workshop. If he wanted to transform it, he would need a lot of manpower and financial resources.
"I haven't finished yet, don't get distracted."
"My dear daughter-in-law, please continue. I'm listening."
Zhong Miao's face turned red when he called her that. Who is your baby? She couldn't help but reach out and hit him.
It would be fine if he just said something nonsense normally, but now the two of them were hugging each other, it wasn't like she really didn't know what shame was.
"Furniture comes in all price ranges. You can categorize it into three series: high-end, medium-end, and low-end, and give each series a nice name."
"This can satisfy both mass consumption and those who are willing to pay a high price for good things. For example, high-end beds are made of better wood and have more refined workmanship. They can be covered with a thin layer of sponge and the outer skin can be made of cloth or leather to make a soft cover, but the price will be much higher."
“When selling products, you can write about some of the product’s advantages and features as a marketing tactic, but you can’t deceive people; it must be real.”
"What you said is all good, but it's easier said than done. I have to plan it carefully and take it step by step." Pei Ze sighed.
"Of course, after you're done with this busy period, it would be best to explore other markets. Transportation is getting better and better now, and we will definitely sell our products nationwide in the future."
"Oh, my wife is quite ambitious." Pei Ze stroked her long hair lovingly. "I've listened to everything you said. I'll think about it and ask my father-in-law for advice during the New Year."
"Well, you'll have to open a shop, hire people, and clean up the factory. It'll cost a lot of money. Let's not buy a house yet. Let's wait until you make some money."
"Heh, waiting for me here." Pei Ze was unhappy.
"Hmph, whatever you think, I just want to help you. Don't forget to give me a commission when the time comes."
"Are you so obsessed with money?" Pei Ze kissed her on the cheek.
Zhong Miao rubbed the kissed part on his clothes and said, "Money is a good thing. Of course I like it too."
In fact, she also wanted to earn money to help her father share some of the burden. Her father never told her what kind of work he did in the city or how he earned money, and he also didn't let her follow him. In this cold winter, he must have suffered a lot. How could she not worry?
She also wanted to do something else in her spare time. After all, it would take a long time for her to graduate from college and start making money. By then, her father would be so exhausted.
Besides, it is not easy to make money in the oil painting industry. Before you become famous, it is even a problem to support yourself.
Pei Ze was rubbed, and he was a little unwilling, so he grabbed his wife and kissed her several times, but Zhong Miao still wanted to rub him.
"No rubbing." Pei Ze was unhappy.
"My face feels sticky and uncomfortable."
"Hold it."
"You're so annoying."
"You think I'm annoying?" Pei Ze caught her and tickled her.
"Hahaha, no problem, no problem, I was wrong, I was wrong."
Zhong Miao was ticklish and tried to run in another direction, but Pei Ze had long arms and legs, so she couldn't get away. "Hahaha, stop it, it's so itchy."
Pei Ze wouldn't let her go so easily. "Do you accept it?"
"I give in." Zhong Miao said she gave in, but she also seized the opportunity, opened her mouth and bit Pei Ze's arm, and didn't let go.
"Haha, you're quite brave. How about we both release it together?"
Zhong Miao bit his arm meat and nodded.
Her nod stretched Pei Ze's arm, "Hiss, it hurts quite a bit."
Pei Ze finally let her go, and Zhong Miao also relaxed at the same time.
After making such a fuss for a while, Zhong Miao's deep brown eyes were filled with tears and her cheeks were slightly red. Pei Ze saw his wife looking so cute, he took a deep breath and said, "I won't bother you anymore, go to sleep."
"Yeah." Zhong Miao moved and fell asleep in a short while, leaving Pei Ze alone unable to sleep at night.
He was thinking about what Zhong Miao had just said, and all the shortcomings of the factory were now covered in it.
The first is to train management talents by ourselves, the second is to clean up the factory, advertise and build the brand, the third is to produce and sell by ourselves and open a factory store, the fourth is to produce new products and improve quality, and the fifth is to sell them nationwide.
This is no longer just a matter of expanding the scale. His wife's way is to help him make it bigger.
Alas, whoever marries a wife like this is blessed after several lifetimes of hard work. He must behave well and not let her reminder go to waste.
He really didn't think so much before Zhong Miao married him. Anyway, he is rich enough now, and he is not greedy. He just wants to spend more time with his old mother and An An.
My old mother is a frugal person. She spends almost no money except for living expenses. An An is still young and doesn't have many material needs.
But now that he has a wife, things are different. He has to earn more for her and always wants to give her better.
Our ancestors were indeed foresighted in establishing a family and career. One can only have ambitions after establishing a family.
No wonder the noble families in ancient times were willing to marry virtuous wives, believing that a good wife could encourage her husband to pass the imperial examinations and bring prosperity to the family for three generations.
Zhong Miao didn't expect that her simple words would inspire Pei Ze's career ambition. He didn't sleep much all night, just thinking about this matter.
-
The couple came back home early in the morning with a lot of bags and were now teasing An An in the main house.
"Mom, I love this mysterious reward so much. It's so great."
An An held the toy car in one hand and the toy gun in the other, and he was reluctant to put either one down. These were the best toys he had ever seen.
"As long as An An likes it, come here and give me a hug." Zhong Miao opened her arms.
Continue read on readnovelmtl.com
