Chapter 187 Hunger Marketing



A little girl who looked like a student ran out of the store with red eyes.

Qin Chunxia chased out of the store and apologized to the little girl from behind: "I'm sorry, please come back another day! Auntie will give you a discount."

When Qin Chunxia saw Feng Jingrou, she was surprised at first, but then she couldn't hold it in anymore and her eyes turned slightly red with grievance.

Feng Jingrou: "Sister, what happened?"

Qin Chunxia sighed and was about to tell Feng Jingrou what had happened in the past few days when the loud voice in the store rang out again.

A woman who was even fatter than Zhou Cuifen threw the clothes on the counter and said, "Alas, this dress doesn't suit me. I don't want it anymore."

After saying that, he walked away swaying and swaggering.

Lu Yun stared at the fat woman so hard that her teeth were almost broken.

If Sister Jingrou hadn't said that harmony is the most important thing in doing business and that one shouldn't get angry with customers, she would have wanted to punch that woman in the head.

Qin Chunxia sighed: "The seventh one."

"The eighth one." Lu Yun corrected.

"What happened?" Feng Jingrou was confused. Seeing that the two of them had no place to vent their anger, she asked hurriedly.

Qin Chunxia then told her what had happened in the past few days.

I don't know what's going on, but these days there are always customers fighting over clothes in the store. After one gets angry and runs away, the other one will come up with all kinds of excuses not to buy.

At first, Qin Chunxia thought that the clothes in the store were selling well and customers liked them.

However, if this happens seven or eight times in a row, even a fool would know that someone is deliberately causing trouble.

Qin Chunxia glanced at the "Liren Clothing Supermarket" across the street. Qin Yunjiao was standing at the door of the store, looking at her with a smile.

The moment her eyes met Qin Yunjiao's, Qin Chunxia felt a chill under her feet.

She was very reluctant to doubt her own niece. How could she be so treacherous and vicious at such a young age?

However, apart from Qin Yunjiao, she couldn't think of anyone else who would do anything bad to their "Fat Sister Clothing Store".

Not only their store, but all the small clothing stores on the street were affected.

Lately, business has been bleak.

Only the "Beauty Clothing Supermarket", which changed its name and reopened, is doing a booming business.

"I really don't understand! The whole county knows about Liren Clothing Supermarket selling counterfeit goods, so why are so many people still willing to buy from them?"

"We are doing business with integrity, but we can't sell anything."

Qin Chunxia really couldn't understand it.

The eldest aunt couldn't understand it, but Qin Anan understood it very well.

In the competitive business world, customers are like fish, with a memory of only seven seconds. Even if they remember something negative about a company, as soon as the company apologizes or lowers the price, they will put aside their grudges and rush to buy the product.

Put yourself in their shoes. If you can save a few dollars on the same product, who would be willing to buy the more expensive one?

This is also the secret to the future popularity of “large supermarkets”.

"Discount?" Qin Anan pointed at Qin Yunjiao across from her in a pleasant voice, wanting to know if they were having a sale.

Qin Chunxia looked at Qin Anan in shock, first stunned, then surprised.

"Wow! My An'an is amazing! She can already read at such a young age! And her eyesight is so good!" Qin Chunxia happily pinched Qin An'an's soft little face, not wanting to let go. "There is indeed a discount sign at 'Liren Clothing Supermarket'. The prices are very low."

Feng Jingrou and Qin Zheng looked at each other and saw smiles in each other's eyes.

For those who had never heard An An's inner voice, "a one-and-a-half-year-old learning to read" was beyond their imagination. Who would have thought that Qin An An had guessed her opponent's competitive tactics?!

Qin Anan had three black lines on his forehead: "Uh..."

【All right! 】

【I have good eyesight.】

For a long time, China's economy was in a competitive landscape where "whoever produced the most volume and offered the lowest price was the winner." It wasn't until the mid-to-late 1990s, when ordinary people began to have more money to spend, that they began to buy higher-quality goods within the same category. Many casual and athletic clothing brands became popular around that time.

[My mom's clothing factory is open and riding the wave of the times, it will definitely be more popular than them!]

[I just wonder how your studies went during your trip to Guangzhou?]

Qin Anan looked at Feng Jingrou curiously, trying to tell from her expression whether this trip was fruitful.

Feng Jingrou felt her back go numb when she stared at her.

"Ah, let's sort the goods first." Feng Jingrou laughed and asked Qin Zheng to move the goods into the store. "While we sort the goods, I'll tell you about my gains in Guangzhou this time."

Qin Anan had no doubt at all and was secretly praising Feng Jingrou in her heart.

[My mom is really an expert at time management!]

Feng Jingrou gained a lot from her trip to Guangzhou this time.

Lei Gangsheng has a wide network of contacts and took her to visit several clothing factories, including manufacturers of sportswear, casual wear, and high-end suits.

From pattern making, production to shipment, Feng Jingrou underwent comprehensive training.

All she has now are a few design drafts of clothing styles.

If she wants to produce them, she needs to rent a factory, buy a factory, hire pattern makers and production workers, and she can ship the products herself or outsource them to a transportation team.

Feng Jingrou had made up her mind. She didn't plan to expand her business at the beginning. She only wanted to set up a small factory with 20 to 30 people to test the waters first.

Learn while doing, and expand production when the time is right.

Qin Zheng highly praised his wife's idea.

Almost every time Feng Jingrou said something, he would praise her.

Feng Jingrou: "If I said I was going to open a factory that only produces underpants, would you praise me?"

Qin Zheng said without hesitation: "It's good to produce shorts. Everyone, young and old, men and women need to wear them. The customer base is huge. Wife, you are so smart. I can help you come up with a super-sized business in a minute."

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