Unable to find a manufacturer, Xu Haizhou could only use the "small workshop" in the large courtyard.
As May approaches and the weather gets hotter, the sales of dresses are steadily increasing.
Qiao Lu and her husband did not tell anyone about the purchase and renovation of the house, and they also told Qiao An not to tell anyone else. Everything was carried out silently.
Let Xu Haizhou find a decoration team first. People these days are more honest and rarely use inferior materials instead of high-quality materials to decorate your house. The materials are also more environmentally friendly.
So all you need to do is find a reliable decoration team, and then let Qiaolu decide on the decoration style and materials, wooden floors or tiles... It's relatively worry-free.
After the recent explosion of sales of navy uniforms, pirated copies of varying quality appeared on the market, especially from merchants on Baiyun Street, who now steal not only the clothes but also the matching items.
There is a male boss named Shen Xubo, who actually learned the key points of display in Xu Haizhou's store and copied them completely. If you don't know, you would think his store is Purple Dragonfly No. 3!
They are helpless about this, there is nothing they can do. As the authentic copyright holders, they cannot say anything and have to turn a blind eye to it...
It's early May, time to launch new styles.
The new house here is being renovated. Qiao Lu was afraid of cost overruns, so she asked everyone to rush to make a batch of dresses before the construction started. If they sell well, the renovation money may be earned back in a month.
The dress is in her favorite color - goose yellow, a light and breathable silk long skirt with bright prints and a paper-thin texture.
The silhouette is designed with a large skirt and a slim waist, and the V-neck design allows the collarbone to be seen without being too revealing, breaking through the old constraints of the past.
The hem is designed with pleats and a slight sense of stacking, making the long skirt fall naturally. It moves with the wind, and the agile and elegant texture is so eye-catching.
The most special thing is that the organza straps on the shoulders are fixed and sewn so they won't fall off at will. The hazy texture adds a mysterious sense of layering and transparency to the silk skirt.
The two men and the four-year-old kid kept praising the skirt for being beautifully made and exquisite.
Li Hongjun was even more amused: "If I were a woman, I would definitely buy one!"
As he said this, he stuffed his straw hat onto his head and danced hand in hand with Joan.
"Uncle, if I were a girl, I would also buy a skirt made by my mother!" said the little guy while jumping.
"Hahahaha—we were both born in the wrong womb!"
The couple couldn't help laughing.
Qiao Lu has become smarter now. Unlike before, she doesn’t just make a few pieces to test the waters, regardless of whether they can be sold or not. She just makes fifty pieces and then puts them on the stall for sale.
On the first day of sales, we will see if the response is good. If it is good, we will continue to work hard and work overtime to ensure that there is no shortage before pirated copies come out.
Looking at the sun hat on Li Hongjun's head, Qiao Lu thought of a new marketing method: new products, new activities, the first 100 people will get a sun hat, first come first served, while stocks last.
The wholesale cost of 100 sun hats would not exceed 200 yuan, so Xu Haizhou went to several factories to find the cutest hat that would match the silk skirt best.
The hat is inlaid with a cute little plastic daisy. It looks a little childish when viewed up close, but very stylish when viewed from afar. Paired with this silk skirt, it looks simply too beautiful!
Although the preparation took a full week, the results were quite good.
"Purple Dragonfly has new products for summer! New products are on sale, buy one get one free, don't miss it if you pass by!"
Customers came in droves after hearing this: "Is it true? Buy one get one free for such a beautiful dress?"
"Buy a skirt and get a sunhat for free! Look at this beautiful hat, specially made to match this skirt! It's bright goose yellow! Wearing it will instantly make you five years younger!"
Three days before new products are put on the shelves, Qiao Lu will come to Baiyun Street to be a model. As Li Hongjun finished speaking, she picked up a sun hat and put it on, turning her head to the left and then to the right, trying to let all onlookers see clearly.
It's true that she looks a little more playful and cute than when she doesn't wear it. Someone taller than her like Xu Haizhou can only vaguely see half of his face through the hat, which makes her graceful jaw angle look even more hazy and beautiful.
"Not bad, not bad, this woman is so beautiful, and her clothes seem to be tailor-made for her, they fit her perfectly!" everyone exclaimed.
They were right, this dress was tailor-made for me by Qiao Lu!
A strange lady suddenly entered the crowd, lovingly touching Qiao Lu's arm, smiling lovingly: "Girl, are you dating? My son is very handsome, 22 years old, looks about the same age as you, and is a college student!"
Qiao Lu looks to be about 21 or 22 years old, so it’s not an exaggeration to say that she is a college student.
Qiao Lu didn't know whether to laugh or cry. She quickly took off her sun hat and took Xu Haizhou's arm: "Sister, I'm the owner of this store, and he's my husband."
The little one jumped twice in front of his auntie with joy: "Auntie! These are my mom and dad, they are married!"
Still want to find a stepfather for him? No!
Dad is the best stepfather, no one is better than him!
"Hahahaha——" everyone laughed.
The elder sister fanned herself awkwardly with her hands and said, "Well, my daughter is about the same height as you. Give me a pair of the same size."
Qiao Lu smiled slightly, then looked at Xu Haizhou: "Okay."
No one expected that the first transaction of the day would be completed under such circumstances, so unexpectedly and quickly.
Everyone laughed happily, and the focus somehow fell on Qiao An, praising the child for being cute and interesting.
Li Hongjun and Xu Haizhou shouted for a long time before everyone shifted their focus back.
The atmosphere gradually became lively and more customers came, which attracted the attention of the rivals.
Unfortunately, the skirt had just been on the shelves for one day, and even if they wanted to spend a lot of money to buy it, they couldn’t because the factory didn’t make it!
There were 50 pieces in total in stock, and 22 were sold on the first day, making a profit of less than 600 yuan.
The next day, 13 pieces were sold, with a profit of over three hundred yuan.
On the third day, my reputation had spread and I sold 20 items, earning 500 yuan.
On the fourth day, there were only 19 items in stock, 11 items were sold, and 8 items were left in stock.
Including those produced that day, there are less than 20 pieces.
I was relieved that the product was barely out of stock.
On the fifth day, it dropped to 8 pieces...
At that time, pirates were working overtime.
On the sixth day, the pirated copy came out and the rival sold it at a price 8 yuan lower than that of Purple Dragonfly.
Those customers with limited budgets took the opportunity to buy pirated products, and the pirated merchants actually made quite a lot of money!
Li Hongjun was so angry that his teeth were itching, but Xu Haizhou still looked calm and indifferent, and he didn't look happy at all. It seemed that he was not happy at all.
These robbers...
…
When Xu Haizhou returned home today and was about to push his bicycle into the gate of the yard, he saw his beloved son rushing towards him like a rocket.
Today's rocket is a little different from the usual ones, it is yellow! Goose yellow, fresh and bright!
"Son."
"Dad! It's me, Dad. I'm An An." The little boy ran with all his might on his short legs, shouting like a chubby sparrow.
"I know." He pulled the man into his arms and kissed him, "Dad knew it was you right away."
The little guy covered his mouth and laughed happily, his big eyes sparkling: "I wore new clothes today, I thought my dad didn't recognize me."
Looking at the young boy's yellow printed shorts, Xu Haizhou poked his nose affectionately: "I would recognize you even if you were wearing a skirt."
The young man blinked and covered Xu Haizhou's mouth: "Dad, An An is a boy!"
How can a boy wear a skirt? My dad is really...
But soon, Qiao An's attention quickly turned back to the main point: "Dad! Look at me!"
Qiao An’s style today is soft, cute and fresh. She used to be a little boy, but today she is a cute baby. If she keeps her hair long and combs it into a small bun, she will definitely be a delicate little girl!
"Dad, look! This is the new dress that Mom made for me. It has the same color and pattern as Mom's skirt! But I am the pants and Mom is the skirt!"
Ten round toes are revealed from the leather sandals. The toes are round and moist and pink, so cute.
As she was speaking, Qiao Lushan came in late, wearing the same style of long dress as Qiao Ann, with the hem of her dress fluttering like a fairy.
Walking with Qiao An, I am the brightest star in the crowd.
"Are you going to make children's clothing now?" He held her hands and pulled one at a time.
The family of three walked in a row, with the youngest one skipping and jumping on the right side of Xu Haizhou.
"Car." Qiao Lu turned around and glanced in the direction of the bicycle.
"It's okay, just leave it there first and move it later." Everyone in the yard is our own people, so it's safe.
Qiao Lu smiled, took Xu Haizhou's arm, and answered his question: "Hasn't our son always been curious about what parent-child outfits are? So I made one for him."
Use practical actions to show him what parent-child clothing is.
Entering the bedroom, Xu Haizhou took out a stack of banknotes from his messenger bag. The boy was even more excited than his mother and shouted:
"Wow - Mom can be a money-grubber again today!"
"You're so excited. You're the money-grubber." Qiao Lu jokingly pulled her son into her arms and kissed him twice.
"I don't like money, I only like you guys~" Hugging Qiao Lu and acting coquettishly, this guy is getting more and more understandable.
The family of three cuddled together for a while, and Qiao Lu began to count the money. She then gave the portion belonging to Li Hongjun to Xu Haizhou.
"Haizhou, I have an idea today. After this batch of silk skirts are sold out, we can organize an event to stimulate sales. What do you think?"
"What?" Xu Haizhou was puzzled.
"I want to make a batch of parent-child clothing. For boys, I'll make them like An'an, and for girls, I'll make them into smaller skirts."
"Buy adult clothes and give children clothes for free?" This is silk, which is expensive. Even if the child has less fabric, it's not worth it.
"No, it's so vulgar to always give and take. What we do is called exchange." Qiao Lu smiled mysteriously.
"Change?" Xu Haizhou looked at her in confusion.
Qiao Lu explained: "If you buy an adult item, you can add 10 yuan to buy a set of children's items. If you don't buy adult items, you will need to spend 20 yuan on a set of children's items. This is equivalent to a 50% discount."
Isn't this just a derivative of "bundle sales"? Qiaolu has a very clever mind.
"To put it bluntly, it still depends on understanding consumer psychology," said Xu Haizhou.
"Yes." Qiao Lu snapped her fingers. "I never get tired of trying this method. It works well every time."
The simple people who have not yet been brainwashed by 21st century advertisements can never withstand Qiao Lu's methods.
It’s just that saying: “If you don’t take advantage of a good opportunity, you’re a bastard.” The success rate is really high.
"Okay, let's try it later."
…
In the evening, children and adults waited patiently for the TV program to be broadcast, and everyone paid attention to Qiaoan and his mother today.
"Joan, the dress you're wearing looks like your mother's dress!"
The boy raised his head proudly: "Yes, it's the same. This is called parent-child clothing, specially for wearing with mom."
"Wow - parent-child outfits?" Chen Nannan covered her mouth in exclamation, thinking in her heart that parent-child outfits were so cool. Qiao An seemed to have become a smaller version of Qiao Lu, so cute and adorable!
"Then why doesn't your father wear it?" Chen Jingkang asked.
Qiao An said softly, "There are no clothes for my father. My mother didn't make them."
"Why didn't your mother do it?"
This really stumped Qiao An, and he ran to the loquat tree to find his mother: "Mom, why don't you make parent-child clothes for Dad?"
Qiao Lu was a little confused by the question, as she was discussing tomorrow's inventory with the older sisters.
Seeing this, she stopped talking and held him in her arms: "Our clothes are too young, and they have prints. Even if we make them, ask your dad if he will wear them?"
Printed clothing is nothing in the 21st century, but it is the 1980s now. Which grown man can accept it? At most, he would wear it at home for his wife and children to see and satisfy their eyes.
The boy actually ran to the well and asked Xu Haizhou: "Dad! I'll make one for you too. Do you want to wear it?"
While washing clothes, Xu Haizhou thought seriously for a long time: "Maybe... I can try it at home. If I wear it outside, people might laugh at me."
Qiao An's eyes suddenly widened, and he covered his mouth and laughed: "Dad, it's okay, don't be shy, be brave and try."
Xu Haizhou laughed and rubbed his head: "Then let mom make you a little skirt, will you wear it?"
Qiao An shook his head in fear: "I don't want to wear it, I'm a boy, not a girl!"
Xu Haizhou also laughed: "That's all, you don't even want to wear it, the nature is the same."
"Dad, what is nature?"
"Same reason as you don't want to wear a skirt."
The boy tilted his head, raised two fingers and said innocently: "Well... I think there are two different reasons."
Puff——
So cute.
Xu Haizhou pinched his cheek and said, "You are young and you have the final say."
Qiao An covered his mouth with his hands and laughed secretly, then turned around and ran happily towards Qiao Lu.
"It's six o'clock! Let's watch TV~"