Chapter 81 Sacrificing Small Money to Make Big Money



Su Xiaonuan pedaled the tricycle, with her parents in the back, her feet moving up and down with great effort.

Originally, Su Ming was going to ride the tricycle, but Xiao Nuan didn't want him to be so tired.

The elderly couple sat facing each other, reluctantly enjoying their daughter's filial piety.

"Xiao Nuan, let your dad step on it. You're struggling too much." Ye Mei looked at her daughter's back.

"It's a bit uphill, so it's a little tiring, but it'll be flat soon and easier to walk."

As he spoke, the tricycle sped up the hill.

"Be careful!" Su Ming reminded Ye Mei.

Ye Mei gripped the tricycle's sideboard tightly with both hands, afraid of falling off.

Su Ming wasn't that nervous. He raised his hand and pointed around the street, explaining the changes in these places to Xiao Nuan.

“There have been quite a few changes in the past few years,” Su Xiaonuan agreed.

"You've been so busy ever since you got back, you haven't even had a chance to go out and explore."

“Dad, once the restaurant business is on track, I’ll have time to take you around.”

“Xiao Nuan, I don’t think it’s safe for you and the children to live in Ya Le Ju. Why don’t you move out? Look, there are houses everywhere, why not rent somewhere else? Why do you have to stay in Ya Le Ju?”

Ye Mei was still immersed in the fight. Although her daughter and husband had the upper hand, she still felt uneasy.

Sometimes, it's impossible to guard against everything.

"Move what?" Su Ming rolled his eyes at her, annoyed. "Dou Dou and Guo Guo just started going to Ya Le Yuan kindergarten. If we move, we'll have to find a new one. Besides, if we move, wouldn't that be admitting defeat?"

“Dad’s right, we’re not moving. We’re determined to stay at Yaleju.” Su Xiaonuan felt much more relaxed. “If Xie Zhi is so capable, he should buy the whole of Yaleju. Otherwise, I’ll just stay here in Yaleju.”

“I’m just worried. What if they try to harm you and the child? Your father and I aren’t with you all the time.” Ye Mei was still worried. “You shouldn’t have the heart to harm others, but you should still be wary of others.”

"Who said I won't be with them all the time?" Su Ming rolled his eyes again. "We're all fine. Our job from now on is to take good care of Dou Dou and Guo Guo. From now on, I'll live in Ya Le Ju and take the kids to and from school every day. Let's see who dares to bully my daughter and grandson."

“Alright, we’ll all live here. You’ll be in charge of their safety, and I’ll handle the logistics.” Ye Meifu readily agreed. “Let Mo Ran and Xiao Nuan focus on their work and earning money.”

“You don’t need to revolve around our family every day. Just continue living your lives as before. Don’t let us disrupt your retirement.”

Su Xiaonuan was worried that if they stayed here, Xiao Moran would have nowhere to stay when he came back.

She was even more afraid that Xiao Moran would take this opportunity to live with her.

“I won’t bother you, not at all,” Ye Mei said. “That way, there’s hope in life.”

This time, Su Ming didn't just roll his eyes, he glared at them. "They didn't bother us, we bothered them. Anyway, it's not far away. We'll come over in the morning and go back in the evening. That way, it won't affect your family's life, and we can even help you pick up and drop off your kids."

"That's not bad either." Ye Mei suddenly realized.

What did you say?

The road became easier to walk on, and Xiao Nuan felt like she was walking on air, pedaling the tricycle faster and faster. She pretended not to hear what they were saying.

Upon arriving at the store and seeing its newly renovated appearance, the elderly couple couldn't stop praising their daughter's competence.

Then, the employees also arrived at the store one after another.

Soon after, the billboards and flyers arrived.

A new billboard was put up, with the words "Jiuya Restaurant" standing out prominently. What's even more special is that there's also a string of English text.

The provincial capital is not like a small place; sometimes foreigners come to spend money there.

Therefore, this billboard attracted the attention of many passersby as soon as it was put up.

People gathered around the billboard, pointing and commenting.

Su Xiaonuan distributed the printed flyers to her employees and asked them to hand them out. The flyers read, "Grand Opening Day Special: Customers holding this flyer will receive a 30% discount on all dishes when they dine at the restaurant."

Jiuya Restaurant's novel marketing method is quite unique. Those who received the flyers treasured them and kept them safe. Some even wanted to get two more, but they were unsuccessful. This is Xiaonuan's marketing strategy.

The flyers were printed in small quantities, only about 100, and they had an expiration date; the flyer was only valid for the day it was received.

On the first day, there were forty discount flyers, but on the next two days, there were only thirty discount flyers each day.

The shop is small, and it can only accommodate this many customers each day; any more than that and it won't be able to handle it.

"Xiao Nuan, aren't you afraid of losing money like this?" Su Ming asked worriedly. "At a 30% discount, how can you possibly make any money?"

"Dad, it's okay." Xiao Nuan comforted Su Ming by placing her hand on his shoulder. "It's alright to lose money in the first few days. This is called advertising expenses. As long as these people come to eat and think our food is delicious, they will promote us for free."

“But your shop isn’t very big. You’ve handed out a hundred flyers. Can you handle that many customers?” Ye Mei was a little worried. As a mother, she had all sorts of concerns about her daughter starting her own business.

They were worried about not having any business, but also about not being able to accommodate too many people.

“Then let’s just queue up.” Su Xiaonuan raised her chin. “Isn’t the Grand Hyatt Hotel always packed with people? Customers who don’t get a table will come back the next day to queue up again. The more they can’t get a table, the more they want to eat it.”

The employees who had handed out the flyers returned happily, satisfied with this method of promotion.

Everyone chatted about the interesting stories and anecdotes from handing out flyers.

Afterwards, Su Xiaonuan distributed the shopping list she had written, instructing them to buy the ingredients according to the list.

Su Ming was also assigned a task. He had good handwriting, so he was tasked with writing the names and prices of the dishes on the blackboard. He held a notebook in his left hand, which was filled with the names and prices of the dishes, and wrote on the blackboard with chalk in his right hand.

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